WORKSHOPS 2017-07-24T10:51:29+00:00

LOW COST LEARNING

Workshops are generally conducted in morning or afternoon sessions. Each session lasts two hours, with a short break midway. Attendees are asked to check-in at least 15 minutes prior to the session. Class materials are crafted for each workshop and pre-registration is required. To register for a workshop simply click on the workshop link. Ask about hosting a specific workshop for your group or community.

FACEBOOK STRATEGIES FOR NONPROFITS: THE NEXT LEVEL

DATE: Tuesday, July 25, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 E. Thomas Road, Phoenix, AZ 85014
COST: $39

If you are using Facebook in your daily life that’s great.  Using Facebook in the nonprofit space is quite different and requires strategy.  Learn from social media experts Holly Lane and Jessica Kilker of Brightside Creative Solutions how to make Facebook one of your best marketing tools.  In this workshop get the details on how to craft a successful plan that will connect your nonprofits to donors, volunteers, staff and the community via Facebook.  Learn how to:
• Determine what content to post
• How to schedule posts with strategic planning tools
• Boost exposure via specific audience navigation
• Measure effectiveness and determine ROI
• Manage Facebook accounts with a team

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RECRUITING AND VETTING BOARD MEMBERS

DATE: Wednesday, July 26, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

A nonprofit organization is led by the efforts of its Board of Directors.  From establishing mission, vision and values to fundraising, a Board is the foundation of organizational success.  But how is a strong Board created and where do great Board Members come from.  In this workshop the following topics are covered:
• Defining what type of Board membership skills are needed
• Board diversity is much more than gender and ethnicity
• Formation of Emeritus, Honorary, Young Professional and Leadership Boards
• Board job descriptions, measurements and evaluations
• Board governance issues and key factors in keeping Board Members engaged
• Term limits and pathways to cultivating top leadership positions
• How to vet prospective Board Members
• Process of voting in new Board Members

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PRESS RELEASE TACTICS FOR TODAY’S MEDIA

DATE: Thursday, July 27, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

With today’s lightning fast media environment, the press release done right is more powerful than ever.  Learn how to navigate the process of connecting with the media to tell your story the way you want.  In this powerful workshop get specific strategies on:
• Format a proper, professional press release including length, font and text size
• Craft messages for media alerts, calendar notices, event coverage and partnerships
• The value of B-roll and images that the media will use
• Best and worst times for delivery in relationship to media deadlines
• Connecting the Development team to the PR team
• How and where to submit press releases
• Added uses of a press release to maximize efficiency
• Building a Leadership List that creates real and immediate impact

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NONPROFIT BOARD MEMBER BOOT CAMP

DATE: Saturday, July 29, 2017
TIME: 7:30 AM – 11:45 AM MST / 7:00AM Check In and Continental Breakfast
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014
COST: $149 per person  /  Buy 5 Get 1 FREE

The Nonprofit Board Boot Camp is a half day training that educates, prepares and inspires Board members of nonprofits to achieve mission success.  During the half-day intensive training, key issues that empower and nurture effective Board leadership include:
•Best Board governance practices
•Financial issues and Board member legal responsibilities
•Differences between development and fundraising
•Donor relationship cultivation and Board impact
•Board Ambassadorship, Board job descriptions, accountability
•Creating the Relationship Pipeline
•How CEOs lead and how Board members engage
•Cultivating stronger Board members, Board diversity and measurements
•Network with other nonprofit Board members

Each attendee receives a workshop book with presentation notes from sections taught plus added tools.  Additional materials include Board evaluations, measurement worksheets, task sheets, infographics for sharing, recommended reading list and a custom designed Lexicon of nonprofit terminology that Board members need to understand in order to succeed in their service.

REGISTER
ADVANCED DONOR COMMUNICATION STRATEGIES

DATE: Monday, July 31, 2017
TIME: 1:30 PM – 3:30 PM MST    AFTERNOON WORKSHOP!

LOCATION: Foundation for Senior Living
1201 E. Thomas Road, Phoenix, AZ 85014
COST: $39

Is your organization telling their story effectively?  Keep donors informed, engaged and connected.  Without a consistent and structured donor communication plan your nonprofit is ignoring a major impact.  In this workshop designed for communication leaders, marketing managers and development professionals the following topics will be covered:
• Digital vs print campaigns
• Best times to deliver, frequency issues and building your databases
• Campaign platforms designed to work with nonprofits
• Cultivating content and what messages interest donors
• The movement away from “SADvertising” and towards “HOPEvertising”
• Communicating successes and mission achievement
• Strategies for content delivery including measurement

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TELLING YOUR NONPROFIT STORY

DATE: Wednesday, August 2, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 E. Thomas Road, Phoenix, AZ 85014
COST: $39

There are plenty of ways to connect yourself to donors, volunteers and the community.  But, with so many options, how do you choose?  It begins with telling your story and working a strategy that keeps your message consistent.  Join Mark Athitakis as he defines the process of creating or refining your message.  Learn how to take a stronger and more precise approach when it comes to messaging.  In this workshop learn:
• How to create a content strategy
• What is a content mix that works
• How to define your messaging goals
• Avenues for telling your story – From social media to publishing
• Sticky content and how to measure it

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MARKETING MATERIAL MUST HAVES FOR NONPROFITS

DATE: Thursday, August 3, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

Nonprofits have a story to tell, mission to achieve and supporters to cultivate.  Marketing materials are critical in the process of building relationships.  There are basic items that are essential tools of any nonprofit tool box.  This workshop is perfect for a new organization just starting out or a more mature NPO who needs a refresher.  In this workshop learn:
• Essential print, digital and video tools
• Costs associated with marketing tools for budgeting
• Strategies on how to invest in the right marketing tools
• When and how to use a variety of marketing tools
• Low cost ideas with maximum impact
• Tools that communicate your message without you being there
• Delivering a consistent message with brand continuity

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CRAFTING A NONPROFIT CASE FOR SUPPORT

DATE: Tuesday, August 8, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

A Case for Support or Case Statement is tool that should be part of your nonprofit’s tool box.  This document is a comprehensive guide to the process in which you achieve your mission, vision and values.  It analyzes the need for your services, how your organization works within the community and how it will become sustainable.  Your nonprofit’s Case for Support is also a tool used in the funding process and required by most funders.  In this workshop learn:
• How the Case for Support is used
• Where the tool becomes most valuable in the funding process
• The structure of a Case for Support including how to create the document
• What data points must be included
• How to tell your NPO story within the Case for Support
• Investment costs in preparing the Case for Support including time
• Hiring an outside consultant to craft the Case for Support
• BONUS:  Receive a Case for Support template created by the American Nonprofit Academy

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EVENT PLANNING BY THE MONTH

DATE: Wednesday, August 9, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

A great event starts with a plan.  Get a calendar of actions that will help your organization structure a successful and profitable event.  Learn what it takes to organize and achieve an event with actual results and measurements.  Leave this workshop with a model plan and worksheet that keeps your team on track.  Get a handle on the steps your organization needs to take in order to achieve a successful event.  This workshop will also assist your nonprofit in developing a model that volunteers, event chairs and committees can follow each year so that you are not reinventing the process annually.  This workshop comes with a planning tool system in print and in digital format created by the American Nonprofit Academy.

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SOCIAL MEDIA STRATEGIES FOR NONPROFITS

DATE: Tuesday, August 15, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 E. Thomas Road, Phoenix, AZ 85014
COST: $39

Feeling overwhelmed by all the choices and demands of the social media stratosphere?  If your organization struggles with social media, take a deep breath and develop a strategy that works with Holly Lane and Jessica Kilker of Brightside Creative Solutions.  In this workshop get the details on how to craft a successful plan that will connect your nonprofits to donors, volunteers, staff and the community it serves.  Learn how to:
• Work with restrictions such as HIPPA and minors
• Implement consistent use of hashtags and handles
• Understand quality over quantity
• Target specific audiences
• Measure success and determine ROI

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GETTING READY TO RAISE MONEY: THE DEVELOPMENT AUDIT

DATE: Wednesday, August 16, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

It’s not enough to have a strong nonprofit mission, vision and value set.  Today’s nonprofit organizations are tasked with the process of raising money and building a stable funding base.  So, how do you start?  How do you get stronger?  Nonprofit development experts Jarrett Ransom, MBA and Jacquelyn Ahrenberg, CFRE discuss the process of crafting a Development Audit.  This valuable tool could be the key to getting your nonprofit in shape for major fundraising.  For start-ups or established organizations this workshop focuses on:

  • The Development Audit explained – Your Internal Assessment
  • Key elements in your organization’s Development Audit
  • The Development Audit checklist
  • What to evaluate and measure – The things funders want to see
  • How to present your findings internally and externally
  • The use of a Development Audit – When and where you need this tool
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ESSENTIAL ELEMENTS OF FUNDRAISING VIA EMAIL

DATE: Thursday, August 17, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

Email marketing is incredibly powerful and the direction forward towards digital donors.  However, giving up or reducing direct mail is a huge decision.  Lynn Ruby from Ruby Marketing tackles the ins and outs of fundraising through today’s email.  Learn the steps to building an effective email fundraising campaign from start to finish.  In this workshop Lynn Ruby covers:
• Writing subject lines that grab donor’s attention
• Designs that generate donations even if you are not a graphic designer
• What donors crave and how delivering it to them opens wallets
• The anatomy of a fundraising campaign – beyond only using email
• Mistakes and minefields to avoid in your email fundraising campaign

REGISTER
HOW TO SECURE AND MANAGE NAMING OPPORTUNITIES

DATE: Tuesday, August 22, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 E. Thomas Road, Phoenix, AZ 85014
COST: $39

What’s in a name?  Plenty and it makes money.  Learn how to determine if your nonprofit has naming opportunities and how to manage them effectively.  Individual donors and corporate partners are often interested in naming rights when making significant financial contributions.  You don’t need a new facility or building for naming rights – chances are your organization has potential naming inventory just waiting to be sold!  In this workshop learn:
• How to determine naming opportunity inventory
• How to create a naming opportunity and fund its operation
• Contract and agreement issues
• Understanding the Bad Boy clause and how to manage negative issues
• Defining the duration of naming agreements
• Planning for the costs of naming opportunities from legal to physical costs
• Celebrating the naming donor on an annual basis
• Media connectivity to naming rights

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NONPROFIT BOARD MEMBER BOOT CAMP

DATE: Saturday, August 26, 2017
TIME: 7:30 AM – 11:45 AM MST / 7:00AM Check In and Continental Breakfast
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014
COST: $149 per person  /  Buy 5 Get 1 FREE

The Nonprofit Board Boot Camp is a half day training that educates, prepares and inspires Board members of nonprofits to achieve mission success.  During the half-day intensive training, key issues that empower and nurture effective Board leadership include:
•Best Board governance practices
•Financial issues and Board member legal responsibilities
•Differences between development and fundraising
•Donor relationship cultivation and Board impact
•Board Ambassadorship, Board job descriptions, accountability
•Creating the Relationship Pipeline
•How CEOs lead and how Board members engage
•Cultivating stronger Board members, Board diversity and measurements
•Network with other nonprofit Board members

Each attendee receives a workshop book with presentation notes from sections taught plus added tools.  Additional materials include Board evaluations, measurement worksheets, task sheets, infographics for sharing, recommended reading list and a custom designed Lexicon of nonprofit terminology that Board members need to understand in order to succeed in their service.

REGISTER
EMAIL MARKETING – INBOX POWER FOR NONPROFITS

DATE: Wednesday, August 30, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

Email inboxes are your direct link to donors, volunteers, funders and leadership.  What is the first impression your NPO gives when communicating via email?  Learn from marketing expert Lynn Ruby of Ruby Marketing and get tools that move your messages to the top.  This powerful seminar navigates nonprofits through a step-by-step process to effective email marketing campaigns.  In this workshop Lynn Ruby shares:
• Growing a healthy and effective email database
• What is great and connecting content
• How mobile is dominating the communication market
• Creating stunning and effective email campaigns that compel donors to act
• Improving Open Rates and Click-Throughs
• Tracking and measuring results

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SOCIAL MEDIA PROJECT MANAGEMENT: TO HIRE OR FIRE

DATE: Wednesday, September 6, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

Social media can be a huge part of a nonprofit’s outreach and communication.  It can also be daunting, frustrating and even costly.  Learn from social media experts Holly Lane and Jessica Kilker of Brightside Creative Solutions strategies behind developing a social media project that works.  From hiring to firing, they will lead you through the process of designing a successful project management program.  In this workshop learn:
• How to determine what your social media project needs require
• Searching for candidates and the interview process
• How to delegate responsibility and measure performance
• Working with Millennial social media managers
• Legal protections and concerns that are essential for your NPO

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GRANTS #101 – PREPARE FOR SUCCESS!

DATE: Tuesday, September 12, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 East Thomas Road, Phoenix, AZ 85014

COST: $39

Is your organization in the grant cycle?  Are you wondering how to even participate in grant funding?  There is a lot more to the process than filling out paperwork.  Learn from experts Jarrett Ransom, MBA and Jacquelyn Ahrenberg, CFRE as they explore the world of grants, grant writing and grant relationships.  Learn how to prepare yourself to write successful grants.  This workshop covers:
• The process of researching available grants
• Structures for writing grants including the time required to complete an application
• Establishing relationships and determining the best fits for grantors and grantees
• How to work with an outside consultant or bring the professional process of grant writing in-house
• Project management tools that track grant application progress
• How grants are actually processed and managed by funders

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ESSENTIAL ELEMENTS OF FUNDRAISING VIA EMAIL

DATE: Tuesday, September 19, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

Email marketing is incredibly powerful and the direction forward towards digital donors.  However, giving up or reducing direct mail is a huge decision.  Lynn Ruby from Ruby Marketing tackles the ins and outs of fundraising through today’s email.  Learn the steps to building an effective email fundraising campaign from start to finish.  In this workshop Lynn Ruby covers:

• Writing subject lines that grab donor’s attention
• Designs that generate donations even if you are not a graphic designer
• What donors crave and how delivering it to them opens wallets
• The anatomy of a fundraising campaign – beyond only using email
• Mistakes and minefields to avoid in your email fundraising campaign

REGISTER
DEVELOPMENT DEPARTMENT BEST PRACTICES

DATE: Wednesday, September 20, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

As your nonprofit matures, the structure and management of fundraising becomes more critical.  Is it time for your organization to establish a Development Department?  Maybe it is time to retool your Development team?  Jarrett Ransom, MBA and Jacquelyn Ahrenberg, CFRE talk about best practices in the design and function of a productive Development Department.  In this workshop, learn what your organization needs to be successful with development:
• Crafting job descriptions that measure success and meet expectations all around
• Attracting the best candidates who will be committed to your nonprofit
• Determining donor database systems and understanding how to manage these tools
• Setting Development Department goals that are clear and attainable
• How and where to measure progress
• Reporting methods that track activity and communicate realistic data points

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WHAT WEALTHY DONORS REALLY WANT

DATE: Thursday, September 21, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

Individual wealthy donors give more money than corporations and foundations combined.  However, nonprofits don’t always understand what this donor profile responds to.  Learn who is giving, where they are giving and why they are giving.  In this workshop learn the secrets behind building a strong, sustainable relationship with wealthy benefactors including:
• How to connect with the wealth market
• Naming rights and opportunities
• National stats to help planning and projections
• Donor involvement issues such as Board representation
• Communication strategies and reporting
• Expressing gratitude effectively

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NONPROFIT BOARD MEMBER BOOT CAMP

DATE: Saturday, September 23, 2017
TIME: 7:30 AM – 11:45 AM MST / 7:00AM Check In and Continental Breakfast
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014
COST: $149 per person  /  Buy 5 Get 1 FREE

The Nonprofit Board Boot Camp is a half day training that educates, prepares and inspires Board members of nonprofits to achieve mission success.  During the half-day intensive training, key issues that empower and nurture effective Board leadership include:
•Best Board governance practices
•Financial issues and Board member legal responsibilities
•Differences between development and fundraising
•Donor relationship cultivation and Board impact
•Board Ambassadorship, Board job descriptions, accountability
•Creating the Relationship Pipeline
•How CEOs lead and how Board members engage
•Cultivating stronger Board members, Board diversity and measurements
•Network with other nonprofit Board members

Each attendee receives a workshop book with presentation notes from sections taught plus added tools.  Additional materials include Board evaluations, measurement worksheets, task sheets, infographics for sharing, recommended reading list and a custom designed Lexicon of nonprofit terminology that Board members need to understand in order to succeed in their service.

REGISTER
THE MILLENNIAL MIND: YOUR STAFF, VOLUNTEERS AND DONORS

DATE: Tuesday, September 26, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014

COST: $39

The Millennial Generation now accounts for 1 in 3 American workers.  Millennials are vastly different from other generations resulting in the need for different management approaches.  Learn what motivates this market segment that is having such a major impact in the nonprofit sector.  The following topics are covered in this workshop:
• What are Millennials engaging in when it comes to nonprofits
• The power of digital media in relationship to fundraising
• Communication standard practices
• Volunteer engagement hot buttons
• Millennial profiles and the transference of wealth
• Demographics of Millennials and what influences their decisions
• The Millennial definition of philanthropy and social engagement

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PREPARING FOR A SPONSORSHIP ASK

DATE: Wednesday, September 27, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 East Thomas Road, Phoenix, AZ 85014

COST: $39

Before your organization goes before an individual or corporate donor for a sponsorship ask there are specific tools that should be in place. Begin your sponsorship ask with all the materials and strategies ready to go. Get specific tools that once created, will allow your organization to move quickly and efficiently through sponsorship ask process. Understanding how sponsorships work and what corporations get excited about when it comes to event sponsorships is critical. Get new strategies that will increase your success rate. In this workshop learn:

• What corporate donors look for in terms of benefits
• How individual donors want to engage in sponsorships
• Types of sponsorships that should be structured
• How to leverage social media
• Determine how to prepare a sponsorship deck

 

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WHAT CORPORATE SPONSORS REALLY WANT

DATE: Thursday, September 28, 2017
TIME: 9:30 AM – 11:30 AM MST
LOCATION: Foundation for Senior Living
1201 East Thomas Road, Phoenix, AZ 85014

COST: $39

Long term relationships with corporate partners can be a game changer. When you know what corporate partners value your relationships are mutually beneficial, stronger and long lasting. What corporate partners expect from their partnerships might be astonishing. In this workshop learn about:
• How corporate partners value and measure ROI
• The value of media in relationship to corporate sponsors
• Funding cycles and how to manage applications
• Social media factors
• Employee engagement issues and volunteer opportunities
• Board leadership interests

 

REGISTER
NONPROFIT BOARD MEMBER BOOT CAMP

DATE: Saturday, October 28, 2017
TIME: 7:30 AM – 11:45 AM MST / 7:00AM Check In and Continental Breakfast
LOCATION: Better Business Bureau Arizona
1010 East Missouri Avenue, Phoenix, AZ 85014
COST: $149 per person  /  Buy 5 Get 1 FREE

The Nonprofit Board Boot Camp is a half day training that educates, prepares and inspires Board members of nonprofits to achieve mission success.  During the half-day intensive training, key issues that empower and nurture effective Board leadership include:
•Best Board governance practices
•Financial issues and Board member legal responsibilities
•Differences between development and fundraising
•Donor relationship cultivation and Board impact
•Board Ambassadorship, Board job descriptions, accountability
•Creating the Relationship Pipeline
•How CEOs lead and how Board members engage
•Cultivating stronger Board members, Board diversity and measurements
•Network with other nonprofit Board members

Each attendee receives a workshop book with presentation notes from sections taught plus added tools.  Additional materials include Board evaluations, measurement worksheets, task sheets, infographics for sharing, recommended reading list and a custom designed Lexicon of nonprofit terminology that Board members need to understand in order to succeed in their service.

REGISTER