I spent a lot of my time feeling like a social worker, asking, “What’s getting in your way? What’s stopping you?” Because the Journey of Not Knowing is not just knowing what idea is going to work, it’s also not knowing how people are experiencing things inside. How are they with the new? How are they in taking experiments? How do they feel about failure? One of the things that was very freeing in working with Amazon, which executives these days can learn from, is that failure was OK. We failed all the time. The important thing is what you learn from it. What do we need to change to push this forward?       Read the full article from Wharton. .. 




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