You know your mission. Your raison d’etre. The core of what you do. (At least I hope you do).
But hiding in plain sight are a bunch of shining, inspiring, hopeful visions. Not just the practical day-to-day work, but your hopes for what you’ll achieve if your wildest dreams come to fruition.
Big donors, and small ones too, are inspired by these dreams. It’s not that they won’t give to the mission; they’ll just give more to the vision.
Why? Because they can visualize it, and it makes them happy to think of this vision becoming reality.
Your nonprofit likely has a mission or vision statement of sorts. But… which is it? And does the difference matter?
Not all mission statements are vision statements
But they really should be.
Let me explain by showing you the difference between a mission and a vision statement for a food bank.