Last year, streamers raised more than $83 million for charity on Twitch. How did they do it, and what can nonprofits learn from their success?
Twitch is a $15 billion streaming platform that is known for its gaming content, but, in actuality, is populated with all manner of self-made streamers. In 2020, these streamers raised millions of dollars for large well-funded causes like St. Jude, and for small niche causes like Black Cat Rescue and Relief. So, why have Twitch gamers, chess players, quilters, and just chatters been able to raise so much money for charity? Because Twitch streamers are practicing state-of-the-art virtual fundraising using techniques that are critical to ALL successful fundraisers, no matter the platform.