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//Time to Scale Psycho-Behavioral Segmentation in Global Development

Time to Scale Psycho-Behavioral Segmentation in Global Development

By Sema K. Sgaier, Elisabeth Engl & Steve Kretschmer

Most global development programs still segment people by demographics when trying to change their behavior. We must learn from the private sector and segment people based on the reasons behind their actions, so that we can talk to them in ways they will listen.

2018-08-16T18:42:47-07:00August 16th, 2018|Categories: Nonprofit News|