Nonprofit Fundraising Learning
Unleash the power of your fundraising with our curated collection of educational video courses, designed for nonprofits. Step into the expansive and changing world of raising funds effectively, navigating through the proven strategies and innovative techniques that Top Nonprofit Experts shared. These video sessions will lead you on a journey to discover the art and science of persuasive storytelling, engaging donors, and mastering grant writing – to name just a few topics. Whether you are starting a new nonprofit or looking to advance an already robust fundraising program, these learning segments are packed with actionable insights and practical tools to help you reach your goals for your charity, nonprofit, or NGO.
Explore the intersection of philanthropy, data science, and the evolving tools shaping nonprofit fundraising, with our guest, Scott Brighton, CEO of Bonterra. Bonterra, a software company serving both nonprofits and funders, processes nearly 10% of all U.S. philanthropic activity outside government sources. This scale gives Scott and his team a uniquely comprehensive vantage point to identify what truly drives growth and effectiveness in today’s nonprofit landscape.
The episode centers on Bonterra’s newly released ‘2025 Impact Report’, which identifies strategic patterns and technologies used by high-performing nonprofits. Scott explains, “We’re not just looking at the growth of philanthropy; we’re looking at what successful organizations are doing differently.” Key among those behaviors is fundraising diversification—no longer a suggestion but a necessity, especially in light of sudden disruptions like cuts to federal funding. Scott shares that some Bonterra clients saw 90% of their federal funding evaporate overnight, a stark reminder that relying on a single funding stream is risky.
Technology, and specifically AI, is positioned as the great equalizer. Scott introduces tools like “Optimized Ask,” which uses behavioral data to recommend the right donation amount for each donor, improving average donor yield by 11%. This innovation, he explains, enables nonprofits to effectively engage their long-tail donors without additional staff—something that was previously out of reach for most organizations.
Another key point Scott shares is the local nature of nonprofit growth. Despite a doubling of registered U.S. nonprofits over the last decade (now nearing two million), 90% operate with budgets under $5 million. Rather than viewing this as a challenge, Scott sees it as a feature: these hyper-local organizations are ideally positioned to address complex societal issues with intimate community knowledge. Bonterra is facilitating cross-sector collaboration among these small players to help large funders feel confident investing significant resources.
The conversation wraps with Bonterra’s bold internal campaign: “3% by 2033.” The goal is to raise the nation’s charitable giving from 2% to 3% of GDP in under a decade. Scott is optimistic—not because of software alone, which he candidly says requires more resources than many nonprofits can spare—but because of the promise of agentic AI: autonomous systems that act on data insights without human micromanagement.
This conversation shifts the frame of nonprofit operations from emotionally driven to insight-driven—a rebalancing Scott believes is essential to meet the expectations of next-generation donors. . . . “The future of fundraising isn’t just emotional—it’s intellectual,” Follow the ongoing conversation at #TheNonprofitShow
How much should a fundraiser make—and why is it still taboo to ask?
Cohosts Julia C. Patrick and Tony Beall tackle the longstanding silence around nonprofit salary transparency. “There isn’t a whole lot of trust around this topic,” says Tony, “and it’s good for us to start talking about it.” What unfolds on this Fundraiser’s Friday episode is a candid, layered discussion about job titles, compensation expectations, and the complicated politics behind who earns what—and why.
Fundraising jobs are not one-size-fits-all. As Tony explains, “There are assistant positions, manager roles, directors, officers—each with its own accountability level, not just a paycheck.” But the sector’s tendency to obscure salaries makes it difficult for professionals to map their advancement. Julia adds, “Talking about salary used to be grounds for dismissal—higher up than reporting abuse. Think about that.”
The duo explore the overlap and confusion between job titles—director vs. officer—especially across healthcare, higher ed, and arts institutions. While some roles sound loftier than others, Tony argues that “titles are often interchangeable,” driven less by function and more by organizational type.
Experience doesn’t always translate to higher pay either. “Ten years in doesn’t mean a pay jump if you’re not at the right org,” says Tony. Instead, professional development, certifications, and even microlearning now influence compensation more than tenure. The hosts underscore how nonprofits are slow to reward results: even fundraisers who exceed goals may still hit salary ceilings unless they leave for a new organization.
And it’s happening often—turnover is the sector’s open secret. With development staff staying an average of just 19 months, organizations are hemorrhaging talent due to stagnant pay structures and institutional inertia. “You can prove you’re worth it, hit all your metrics—and it still might not matter,” Tony warns.
Remote work has added fuel to the fire. Salaries are increasingly influenced by where you live, not where your nonprofit is based. “You may be doing New York-level work from Omaha—but don’t expect New York pay,” says Julia. It’s an unspoken recalibration that’s forever altered the labor equation.
For fundraisers at any stage in their career, this episode doesn’t just demystify nonprofit salaries—it demands that we start having these conversations openly and often.
00:00:00 Welcome and intro
00:02:00 Why salary talk is still taboo
00:03:30 Fundraising job title levels
00:05:15 Accountability vs. salary
00:07:00 Director vs. Officer roles
00:08:45 Career advancement limitations
00:11:00 Should salaries be posted?
00:14:00 Location-based salary differences
00:17:00 Experience vs. skillset
00:20:30 Education and certifications
00:22:00 Proving value through metrics
00:26:00 Who pays the most in the sector?
00:27:30 Passion vs. paycheck
00:28:50 How to keep the salary convo going
Follow the ongoing conversation at #TheNonprofitShow
Is your nonprofit planning a gala, auction, or bingo night? Before you book the venue or sell that first ticket, there’s one essential step you may be skipping—looping in your accounting team. In this eye-opening conversation Dan Tritch, Director at Your Part-Time Controller, issues a clear directive to fundraisers: “Talk to your accountants before you plan your fundraising event—every time.”
Dan doesn’t just talk shop—he brings real consequences to light. From misclassifying revenue to unknowingly triggering tax liabilities, organizations that treat finance as an afterthought in event planning can wind up with costly surprises. Fundraising isn’t just about generating revenue—it’s about how that revenue is earned, tracked, and reported.
Dan breaks fundraising activities into three financial stages: 1) procurement, 2) day-of-event, and 3) post-event. He warns that mishandling sponsor agreements, mislabeling advertising, or ignoring unrelated business income tax (UBIT) can derail even the most successful-looking event. That free week in a beach condo or donated diamond necklace? It may be worth more in red tape than revenue—unless properly accounted for.
And then there's gaming. Raffles, casino nights, and even simple bingo games carry serious regulatory implications that vary by state and can prompt IRS attention. Dan urges nonprofits to consult their tax accountants and state gaming authorities before launching any game-based campaign.
The episode also tackles the misperception that all earned income equals fundraising. Not so, says Dan. Ticket sales, service fees, and campaign contributions each carry distinct accounting requirements. Getting it wrong can distort financial statements and complicate audits.
Dan’s insights go beyond warnings—they’re a roadmap for success. He outlines best practices such as separating earned income from contributions, issuing accurate receipts, tracking in-kind donations, and deferring revenue until the event occurs. His message is clear: solid financial planning empowers smarter fundraising, not just safer bookkeeping.
00:00:00 Welcome and intro with Dan Tritch
00:04:45 Why fundraising events are misunderstood financially
00:05:59 What truly counts as fundraising (and what doesn’t)
00:07:41 The accounting implications of special events
00:10:08 The legal complexity of gaming-based events
00:14:13 Three financial stages of an event
00:15:01 Sponsorship vs. advertising: know the difference
00:20:30 Ticket revenue: earned income vs. contribution
00:22:58 Best practices for event accounting and receipting
00:24:13 How in-kind gifts complicate auction accounting
00:25:54 Are fundraising events even worth the effort?
00:27:32 Final advice: ask early, plan smart
Follow the ongoing conversation at #TheNonprofitShow
“Cybersecurity used to be the Department of ‘No’. Today, it's about enablement—how we help people work securely without getting in the way.”
Cybersecurity isn’t just an IT issue—it’s a trust issue. Michael Nouguier, Partner at Richey May’s Cybersecurity Services, joins us to discuss how nonprofits can better protect donor data, assess third-party platforms, and prepare for the inevitable breach.
Michael opens with a striking truth: “Cybersecurity is about risk—what we choose to accept, and what we work to prevent.” From this lens, this episode offers a detailed breakdown of today’s most pressing cybersecurity concerns, especially as they relate to data collection, donor privacy, and evolving threats like AI-driven attacks.
The conversation kicks off with the importance of identifying and documenting what data your organization actually collects—not just donor information, but client data, health records, payment details, and beyond. Michael stresses the danger of overlooking third-party vendors, who may have weak security protocols but still process sensitive data on your behalf.
Julia Patrick, host, presses Michael on how access control works in today’s remote-first world. His response is practical: build systems around role-based access and restrict data visibility by “need to know.” Whether you're a 5-person nonprofit or a national organization, overly broad permissions are a recipe for disaster.
Michael shares real-world examples of organizations undermining their own security—like contractors blocking ChatGPT integrations due to risk, prompting staff to email data to themselves for off-system use. It’s not just about locking systems down—it’s about enabling safer, smarter workflows that employees will actually use.
The episode wraps-up with a powerful call for scenario planning. Just like fire drills, “tabletop exercises” around cybersecurity incidents can build organizational muscle memory, reduce financial loss, and preserve your nonprofit’s reputation when—not if—a breach occurs.
If you think this topic is too technical to matter to your mission, think again. This conversation makes clear: cybersecurity is mission-critical because your donors expect trust, your clients deserve privacy, and your organization can’t afford the fallout of avoidable mistakes. Follow the ongoing conversation at #TheNonprofitShow
master class on the untapped power of volunteerism—with a call to rethink how we attract, support, and retain volunteers—led by guest expert Kirsten Wantland, Manager of Customer Best Practices and Enablement at Bloomerang,
Kirsten, who holds credentials as a Certified Nonprofit Consultant and Certified Development Executive, brings both frontline and strategic expertise. With her deep background in fundraising and nonprofit leadership, she makes a bold case for managing volunteers with the same intentionality as donors. Her rallying cry? “Recognize behaviors over capacity.”
Too many nonprofits still treat volunteer management as an afterthought—focused on day-of logistics or generic thank-yous. But Kirsten argues for a proactive, data-informed approach that starts well before a volunteer steps foot on site. From setting clear expectations in role descriptions to acknowledging service hours as contributions worth over $34.79 per hour, this learning session delivers some super strategies that can translate into real organizational value for your NPO.
Volunteers aren’t just a feel-good bonus; they are a form of human capital that, when properly stewarded, can evolve into loyal donors and long-term advocates. “If you think of someone donating 10 hours,” Kirsten explains, “you’re looking at the equivalent of nearly $350 in economic impact. How many of your donors give that much in a single gift?”
She encourages nonprofits to:
· Communicate expectations clearly and respectfully.
· Track volunteer hours just like financial contributions.
· Plan intentional follow-ups after service.
· Use personalized recognition—by name, by role, by impact.
· Share volunteer stories in annual reports and community messaging.
Kirsten also addresses a long-standing sector taboo: asking volunteers to give financially. Her advice? Let the volunteer decide. Many already feel deeply connected to the mission and are primed for deeper engagement if offered meaningful opportunities.
This is a must-watch for anyone building or revamping a volunteer program. Whether you’re a small grassroots org or a large multi-program agency, Kirsten delivered a powerful reminder: treating volunteers like integral partners, not just helpers, can boost retention, deepen engagement, and even expand your donor base.
00:00:00 Welcome and guest intro
00:01:40 Kirsten’s credentials and new role at Bloomerang
00:03:00 The impact of formal nonprofit education
00:06:20 Defining volunteer clarity and role expectations
00:09:30 Orientation and onboarding strategies
00:11:00 Recognizing volunteers effectively
00:14:20 Tracking volunteer hours and value
00:16:30 Volunteers as non-monetary donors
00:20:00 Creating a follow-up plan post-volunteering
00:22:00 Should volunteers be asked for donations?
00:24:00 Personalized engagement based on behavior
00:27:00 Volunteer storytelling and long-term commitment
Follow the ongoing conversation at #TheNonprofitShow
If setting fundraising goals gives you a headache, this episode of Fundraisers Friday is the relief you didn’t know you needed. Our cohosts unpack the complexities of data-informed goal setting with a mix of practicality, good humor, and insight born from the frontlines of nonprofit leadership.
Right from the start, Tony Beall shares his signature "Magic 3" approach: “Three years of past performance is the sweet spot. Go further back, and the trends get stale.” It's not about choosing arbitrary numbers or crossing fingers for a miracle. It's about examining actual fundraising performance across all your revenue channels—events, major gifts, recurring donations—and understanding what those data points mean for the future.
“Don’t just pick a number and yell ‘Bingo!’” Tony quips, debunking the idea that fundraising targets are about gut feelings or guesswork. Instead, he offers a framework where budget goals are built from pipeline reality, retention rates, and channel-specific growth capacity.
Julia Patrick adds, “A lot of boards still think in binary—hit the number, you're a hero; miss it, you’re out. But it's so much more layered than that.” The two discuss how capacity building (staffing, tech, infrastructure) is too often overlooked in budgeting—even though it's the engine that powers results.
The show also digs into predictive metrics, the future of AI tools in analysis, and the shifting cultural values around growth for growth’s sake—and packed with actionable advice, real-world insight, and a fresh reminder that data isn’t dry—it’s your path to smarter, saner fundraising.
00:00:00 Welcome and sponsor shoutout
00:01:31 Why fundraising goals cause stress
00:02:10 The “Magic 3” years: smarter goal planning
00:04:22 Breaking fundraising into revenue lanes
00:06:28 Identifying and solving fundraising gaps
00:08:48 The post-pandemic data reset
00:13:55 Capacity building vs program growth
00:22:01 Boards, ambition, and goal realism
We take a no-fluff approach to unpacking the real, often unspoken stressors that nonprofit fundraisers face. Cohosts Julia C. Patrick and Tony Beall dissect why development teams are overwhelmed—and what can be done about it.
This episode isn’t just a venting session—it’s a strategic reality check. It challenges nonprofit leaders to re-evaluate their expectations, timelines, and tech support, and to build internal systems that actually empower fundraisers.
Tony kicks things off with clarity: “Goal setting has to be done around data, history, and trends. It’s about future forecasting that’s actually grounded in reality.” He and Julia tackle a shared frustration: goals imposed from the top down with no involvement from development professionals. The conversation drills into how unrealistic fundraising targets, particularly when arbitrarily increased by boards or leadership, can lead to burnout, disengagement, and even job insecurity.
Julia adds, “We can’t just say, ‘Here’s the goal. OK, bye.’ We have to understand how to get there and why it matters.” From her candid recount of a story about a decades-long trust manager being asked to speak at clients’ funerals, Julia drives home that real donor relationships take time—and too often, organizations don’t allow that time.
Another sharp critique centers on short fundraising timelines. Tony explains that when leadership procrastinates or underestimates the runway required, it places unfair and urgent pressure on development teams. He urges organizations to share that burden across leadership—not just pile it onto fundraisers’ shoulders.
They also break down the communication chasm between marketing and development. As Tony states, “Marketing tells the story, but development and programs create it.” You’ll see how he argues that both departments should fall under the same leadership umbrella to ensure cohesive strategy and a united donor experience.
A particularly powerful segment looks into the anxiety of job security when unrealistic goals are not met—something many fundraisers silently battle. Tony shares a story from South Florida where a seasoned fundraiser is facing impossible expectations with no organizational adjustment or empathy. Despite loving the mission, the fear of being let go is real.
The fast-paced dialog concludes with a powerful call to action: invest in the tools that support development. Whether it's CRM systems, AI platforms, or community foundation grants, fundraisers need the infrastructure to succeed. Tony suggests “Don’t feel guilty about investing in tools. These are vital for serving your community better.”
00:00:00 Welcome and weekly reflections
00:03:30 Unrealistic fundraising goals—who sets them and why it matters
00:06:10 Advocacy tips for fundraisers when goals feel off-base
00:09:00 Short timelines and why they derail donor relationships
00:13:00 Long-term stewardship: donor loyalty through real connection
00:15:00 Job insecurity tied to missed goals—what’s at stake
00:19:00 Marketing and development: collaboration or chaos?
00:23:00 Reorganizing leadership to align marketing and fundraising
00:25:20 Why nonprofits must invest in tech tools and data systems
00:28:00 Community foundation grants and AI: accessible solutions
#FundraiserFatigue #NonprofitLeadership
Our cohosts deliver a practical conversation on cultivating relationships with high net worth (HNW) donors. They explore how nonprofit organizations of all sizes can define what “high net worth” means in their context, identify aligned individuals, and thoughtfully steward them toward transformational giving.
Tony Beall opens with a foundational point: “We need to define what high net worth means for our own organization—because it looks different depending on your size, mission, and goals.” This nuance sets the stage for a broader conversation that deconstructs common assumptions about wealth and reminds nonprofit professionals that big gifts are rooted in deep, intentional relationships—not cold outreach.
Rather than chase only new wealth, Tony urges nonprofits to begin by mining existing donor data. “Let’s start with who already cares about our mission. We can often elevate those relationships before even casting a wider net,” he shares. The advice is practical and encouraging, especially for smaller teams with limited capacity.
Julia Patrick and Tony also touch on the human side of fundraising—empathy, trust, and consistency. Julia shares a personal story about securing her first $1 million donation, which came not over a fancy lunch, but at a modest cafeteria. “He told me he had grown up without enough to eat, and seeing all that food reminded him of how far he’d come. For him, that was luxury,” she recounts. It’s a moving reminder that motivations are deeply personal—and often surprising.
From prospecting strategies like leveraging SEC filings, Google Alerts, and local business journals to understanding the long timelines involved in major gift cultivation, the episode offers a balanced blend of emotional intelligence and tactical guidance.
As Tony puts it, “Patience and consistency are what build trust—not just with donors, but with the broader community.” And that trust, over time, is what unlocks major gifts.
00:00:00 Welcome to Fundraisers Friday
00:00:20 Julia praises Tony's impact on the sector
00:02:00 What does “high net worth” really mean?
00:03:50 Why your organization needs its own HNW definition
00:07:05 Start with your current donors
00:10:15 Tools for identifying HNW prospects
00:13:20 Using local journals and social registers
00:18:10 Understanding donor motivations
00:22:00 A powerful story about humility and generosity
00:23:30 The two-year major gift timeline
00:26:00 How trust drives long-term giving
00:29:00 Closing thoughts and sponsor thank you
#MajorGiftStrategy #DonorEngagement #NonprofitLeadership
this session of Fundraisers Friday bubbles over with wit and wisdom from cohosts Julia C. Patrick and Tony Beall. Tackling real-world fundraising dilemmas, the duo dives into sticky questions nonprofits often tiptoe around.
We kick off with a sparkling debate: when a donor grows from a small supporter to a major one, who "owns" the relationship? Tony reminds us, “Relationships come first. Structure comes second.” His point: when a fundraiser elevates a donor’s giving, the organization should also elevate the fundraiser’s role. Julia reflects, “I didn’t think of it that way… they should be elevated—and they haven’t been.”
Next up: corporate crossover. What happens when an individual donor brings their business into the giving picture? Should the relationship transfer to the corporate team? Tony weighs in: “The development professional may not have the skill sets for corporate partnerships. So, invest in training—or consider a strategic handoff.”
Then comes the glitzy question—exclusive events for high-net-worth donors. Are these smart strategies or community-killers? Tony, a champion of inclusivity, says, “Exclusivity has its place… if it leads to planned giving and legacy conversations.” Julia adds in, saying how savvy orgs are shifting these events toward behind-the-scenes access and thought leadership rather than fancy galas.
They wrap with the boardroom. Should fundraisers speak at board meetings? Tony suggests quarterly appearances. “Your board should know the development team—if you see them in the grocery store, you should say hello!” Julia adds, “It’s not about asking for money. It’s about connection, introductions, and understanding.”
Packed with humor, heart, and practical advice, this fast-paced convo gives nonprofit professionals tools they can use—and some new ways to look at old problems.
00:00:00 Welcome
00:02:06 Who Owns a Donor: Structure vs. Relationship
00:03:18 Fundraiser Elevation Through Donor Growth
00:05:49 Corporate Sponsorship Conflicts
00:06:55 Managing New Corporate Gifts from Existing Donors
00:10:22 Exclusive Events for Top Donors
00:12:00 Are VIP Events Worth It?
00:18:12 Should Fundraisers Speak at Board Meetings?
00:24:24 Board Member Roles in Fundraising
00:27:30 Wrapping Up: Ask Questions, Share Freely
#FundraisersFriday #NonprofitLeadership #DonorRelationships
It’s Fundraiser’s Friday—and we engage in a candid, layered conversation about one of the sector’s least addressed yet most persistent realities: stress. Specifically, the stress experienced by nonprofit fundraisers who juggle mounting expectations, emotional labor, event overload, and relentless revenue goals.
Cohost Julia Patrick opens with a sobering observation: “We can’t, as a sector, keep fundraisers going. They burn out and leave—an average tenure of only 18 months.” This sets the tone for a deep dive into the sources of that burnout and practical frameworks to address them. Cohost Tony Beall offers a powerful, centering reminder: “Give yourself the grace and accept that you need these things for yourself. There’s no guilt in taking care of the caretaker.”
Together, they examine six categories of stress fundraisers commonly endure: revenue pressure, donor expectations, event management demands, campaign overload, internal organizational scrutiny, and peer isolation. Instead of simply bemoaning these conditions, the cohosts provide tactical insight. From outsourcing logistics and investing in professional benefit auctioneers, to building strong volunteer committees and peer support networks, they propose both mindset shifts and structural solutions.
Tony emphasizes the importance of open and honest communication—up, down, and across the organization—as one of the most effective antidotes to mounting stress. Equally essential, Julia insists, is understanding the often-forgotten emotional toll of donor relationships and campaign deadlines, which can be exacerbated by unrealistic leadership expectations or outdated traditions like “we’ve always done this event.”
What emerges is a roadmap for healing a profession at risk. This isn’t just an episode—it’s a resource, a reset, and a reaffirmation for nonprofit professionals who need permission and tools to stay in the work they love.
00:00:00 Welcome to Fundraisers Friday
00:01:00 Fundraiser burnout and short tenure
00:02:00 Revenue pressure and mental strain
00:05:00 Open communication as stress management
00:07:35 Donor relationships and expectation stress
00:10:00 Fundraisers as accidental event managers
00:13:15 Return on effort for fundraising events
00:16:00 Volunteer committees and shared ownership
00:18:10 Benefit auctioneers and event ROI
00:21:00 Campaign overload and tech tools
00:24:00 Internal scrutiny and team pressure
00:27:00 Peer support and professional associations
00:30:00 Final takeaways and call for self-care
Follow the ongoing conversation at #TheNonprofitShow
It’s Fundraisers Friday, and Julia C. Patrick and Tony Beall are back with an episode full of big opinions, thoughtful advice, and even a little Kung Fu Panda wisdom. This time, they dive into real questions from viewers—and they don’t hold back, with an honest and supportive conversation about the ins and outs of development work, from transparency in fundraising goals to the fine line of donor privacy.
One of the first questions tackled: Should fundraising goals be shared organization-wide, or kept within the C-suite? Tony makes the case for balance: “The way you communicate goals matters—empathy and intention are key.” Julia adds that fundraisers often get put under pressure when goal updates trickle down without context or support.
They also unpack a tricky topic—sharing top donor info with board members. Julia suggests, “Having a policy is key. Without it, you risk someone casually announcing a donor’s gift in public.” Tony agrees but reminds us, “Unless the donor asked for anonymity, listing them for board review isn’t a breach of privacy.”
Perks for development staff? This duo has thoughts. Forget just bagels—Tony encourages nonprofits to ask staff what’s actually meaningful to them. From car washes donated by board-owned businesses to flexible scheduling, he reminds us, “Perks don’t have to cost much to show value.”
Perhaps the most surprising take came on newsletters vs. annual reports. Tony challenged the typical approach, saying monthly newsletters can feel stale, while an annual report can be a dynamic, story-driven tool: “If I had to choose, I’d go with the annual report every time.” Follow the ongoing conversation at #TheNonprofitShow
One of the most pressing conversations in nonprofit leadership: when and how to expand your development team! With humor, candor, and real-world insights, our cohosts unpack the strategy behind scaling up—and why it’s not just an “expense” but an investment in your mission’s growth.
“Now more than ever—we’ve heard that phrase for decades. We need to call things out for what they really are,” Tony Beall begins, challenging nonprofit leaders to rethink overused buzzwords and focus instead on strategic timing. Expansion isn’t just about growth—it’s about aligning strategy, operations, and finance to support your organization’s evolution.
Julia Patrick adds: “So many nonprofits are going to have to change the way they look at their revenue models… and their labor structures.” She emphasizes that expanding your fundraising team is not just a trend—it’s a necessity in a shifting landscape of donor behavior and economic pressures.
The duo explores reasons for team expansion, from burnout prevention and portfolio diversification to risk mitigation. Tony offers a caution: hiring someone simply for their donor list is shortsighted. “I’m not hiring you for your portfolio of potential. I’m hiring you for your ability to perform.” That clarity helps frame realistic expectations and long-term outcomes.
They also discuss the evolving spectrum of fundraising talent—why someone good at one-on-one donor relationships might not excel at grant writing or digital campaigns. Tony and Julia encourage leaders to define the revenue streams they aim to grow, then match those streams with specialized skills, not generic fundraising experience.
Another highlight: the value of hiring individuals with mission-aligned backgrounds, even if they come from outside the sector. Whether it’s a sales star from a car dealership or a community relations manager from city government, Tony suggests onboarding should flex to match their prior experience while still emphasizing program impact and community outcomes.
The lively discussion closes with guidance on posting salary ranges, offering flexible benefits, and using fractional or contract talent to test-drive new roles. Transparency, customization, and equity are themes woven throughout their practical advice.
This is a masterclass in nonprofit workforce development—and a terrific reminder that the future of fundraising depends not just on your raising dollars, but on raising the right team.
#DevelopmentStrategy #FundraisersFriday #NonprofitLeadership Follow the ongoing conversation at #TheNonprofitShow
Unpacking what it really takes to move from frontline nonprofit roles into independent consulting—with cohosts Tony Beall, Founder of Mr. Nonprofit Consultancy, and Julia Patrick.
If you've ever felt boxed in by one organization, this conversation will challenge your assumptions. From building your personal brand and selecting a niche to navigating ethical landmines and saying “no” to work that doesn’t fit — Tony doesn’t sugarcoat the reality of consulting. He shares how he scaled impact while protecting sanity and why too many consultants chase dollars instead of purpose. Thinking about making the jump? This is your essential primer. Follow the ongoing conversation at #TheNonprofitShow
In this high-energy Fundraisers Friday Show, cohosts Julia Patrick and Tony Beall unpack the complexities of grant writing and grant readiness with an eye toward practical, data-driven insights. It’s a masterclass in actionable wisdom for any nonprofit professional involved in grant development—covering strategy, timelines, win rates, and relationship-building.
Julia sets the tone with her signature candor, stating: “Fundraisers are expected to do this and it is a very specific trade or craft.” This immediately defines the reality that for many nonprofit professionals, grant writing is just one of several responsibilities they juggle.
Tony responds, echoing: “Grant writing is one of the most important combinations of style and substance… tell a story and back it with data.” He reinforces this by recommending that fundraisers align time investment with expected revenue—if grants are expected to make up 20% of a nonprofit's budget, then 20% of time should be spent on them.
The show also dives into success rates. Tony notes, “National or federal grants may have just a 5%–10% win rate, whereas local grants can hit 40%–50%,” pushing nonprofits to think strategically when choosing which grants to pursue.
The duo explore application timelines, portal logistics, and how a lack of consistency across systems can be a major hurdle. Despite these challenges, they encourage you to create internal systems and document folders to manage recurring information—especially vital as Tony quips, “You’ll be so good at this… you’ll spend 50–75% less time on your narrative over time.”
A big theme emerges around the evolving role of funders and the increased opportunity for relationship-building. Julia points out, “This isn’t just a shot in the dark anymore—funders are listening and often willing to adjust.”
Perhaps most inspiring is Tony’s call for resilience and learning in the face of rejection: “If there’s an opportunity to reach out to the funder and ask, by all means—make the phone call.”
They wrap with encouragement for new nonprofit leaders and a hot tip: don’t be afraid to explore AI tools in your grant writing toolkit.
#NonprofitStrategy #GrantWritingTips #FundraisersFriday Follow the ongoing conversation at #TheNonprofitShow
In this Fundraisers Friday conversation, hosts Julia Patrick and Tony Beall answer viewers questions, but also explore the vital importance of joy and authenticity within the nonprofit sector. Starting the fast-paced chat, the talk about the growing challenge of burnout, particularly among fundraising professionals, they offer up some strategies for stress management and maintaining personal authenticity amidst external pressures.
"There is a lot of joy in this work, despite the challenges," Tony says, in talking about the necessity of personal well-being in achieving sustainable success. Julia points to a notable trend: nonprofit leaders actively seeking joy by disengaging from stressful media, stepping away from negative news and crime dramas, and gravitating towards humor and fulfilling personal activities.
Tony also introduces the powerful concept of fostering joy through intentional community gatherings, describing his local AFP chapter's decision to host events free of agendas or speakers, purely aimed at fostering genuine connections. Julia concurs, predicting that this innovative approach "is going to serve its members maybe better than they've ever served."
Further into the conversation, they tackle the debated "Give or Get" board policy. Tony critically comments that true altruism from board members shouldn't require formal mandates, advocating instead for universal financial participation at any level. Julia offers a more nuanced viewpoint, acknowledging the potential limitations of such policies, quoting Sherry Quam Taylor who argues, "You leave money on the table" by setting strict minimum contributions.
Throughout the discussion, Julia and Tony encourage fundraisers to thoughtfully define growth targets. They advise setting realistic, yet ambitious donor goals by assessing internal strengths and strategically leveraging them to maximize opportunities. Transitioning to skills crossover from for-profit to nonprofit sectors, Tony describes his support for sales professionals moving into fundraising, provided they have a passion for social impact, reinforcing that relationship-building remains pivotal across both spheres.
Finally, addressing career progression, the duo explore the rising importance of the CFRE designation in the nonprofit fundraising space. Tony shares that CFRE is becoming increasingly expected as a professional standard, noting its role in elevating fundraisers' credibility. He humorously yet insightfully captures the trend: "More and more fundraisers see CFRE behind other people’s names and think, 'I'm missing out if I don't do this also.” Follow the ongoing conversation at #TheNonprofitShow