Nonprofit Fundraising Learning
Unleash the power of your fundraising with our curated collection of educational video courses, designed for nonprofits. Step into the expansive and changing world of raising funds effectively, navigating through the proven strategies and innovative techniques that Top Nonprofit Experts shared. These video sessions will lead you on a journey to discover the art and science of persuasive storytelling, engaging donors, and mastering grant writing – to name just a few topics. Whether you are starting a new nonprofit or looking to advance an already robust fundraising program, these learning segments are packed with actionable insights and practical tools to help you reach your goals for your charity, nonprofit, or NGO.
Giving Tuesday can feel like a moving target—but after this discussion with guest Jared Throneberry of Bloomerang, you’ll have a clear, energizing plan. Jared blends tech savvy with a lived heart for service—Big Brothers Big Sisters, foster parenting since 2011, and community leadership—so his guidance lands with real-world credibility. His first message: you don’t have to participate just because everyone else is. If the timing crowds your year-end efforts, your team is stretched thin, or the format doesn’t fit your culture, sit it out without guilt. But if you choose to participate, choose to excel.
Success begins with a specific purpose. “You want to have a specific campaign for this. You want to have a purpose,” Jared tells us. He urges organizations to set a reasonable, public goal and show visible progress with a giving thermometer. Momentum matters; keep supporters informed throughout the day and celebrate milestones. Matching gifts can amplify urgency—secure a partner that doubles donations during the 24-hour window.
Communication is the engine. Schedule emails and posts before, during, and after the day. If social media is your lane, lean in. If your audience responds better to email or text, use those channels with clarity and brevity. Bloomerang’s Giving Tuesday templates can help you prepare messages in advance, so your team is executing—not scrambling—on the day.
Think beyond dollars. Jared proposes creative non-financial asks: diapers for a pregnancy center, items from an Amazon wish list, or a “share this post” action to expand reach. He even flips the script: host a donor appreciation touchpoint—coffee, breakfast, or a thank-you event—to strengthen relationships and set the tone for year-end. It’s generous, memorable, and aligned with the spirit of the day.
Competition can be fun, but mission comes first. Craft your campaign around a tangible need—a piece of equipment, a program milestone, or a defined impact story—so supporters feel the “why” in every update. As Jared reminds us, “Don’t just give to us because it’s Giving Tuesday. Give to us to this cause for this reason.” Choose intentionally, plan early, communicate often, and finish with gratitude. Do that, and #GivingTuesday becomes more than a date—it becomes a launchpad for deeper engagement.
#TheNonprofitShow #GivingTuesday #NonprofitFundraising
Fundraisers Friday cohosts Julia C. Patrick and Tony Beall dive into a thought-provoking conversation about the future of corporate sponsorships, the changing dynamics of nonprofit partnerships, and the launch of their new book, The Architecture of Fundraising.
The show kicks off with Julia setting the tone for a discussion that is anything but light—because corporate sponsorships in 2026 will demand more strategy, accountability, and creativity than ever before.
Tony adds his perspective, explaining how employee engagement has overtaken gala tables as the centerpiece of sponsorship. He explains: “When structured well, employee engagement helps a corporation develop emerging leaders through volunteerism, while strengthening teams through shared service experiences.”
Julia expands the conversation by connecting sponsorships to employee retention, HR priorities, and brand loyalty. She shares real stories from her career, including the tough calls nonprofits face when lucrative corporate dollars come from companies with misaligned values. Together, the cohosts explore how consumer behavior and corporate reputation intersect with philanthropy, reminding us that today’s donors and customers expect alignment of values, not just a logo on a program.
The episode doesn’t shy away from controversy. DEIB funding withdrawals, politically charged sponsorships, and “cancel culture” pressure on corporations have already reshaped the landscape. Julia tells of an advisory board that lost funding simply for using DEIB language, while Tony points to Pride organizations nationwide that saw longtime sponsors retreat. Yet both emphasize that diversification of revenue, transparent policies, and mission alignment are essential for weathering these storms.
Technology and data are also at the forefront. Sponsors are no longer satisfied with anecdotes or temporary goodwill; they want measurable outcomes. Julia and Tony challenge nonprofits to track impact rigorously, report frequently, and integrate sponsor ROI into community stories. The conversation makes clear: numbers, stories, and values all matter—and nonprofits that can weave them together will win long-term partnerships.
This episode motivates nonprofits to rethink how they approach corporate sponsors. The message is unmistakable: the future of sponsorships is about long-term vision, measurable impact, and authentic alignment.
Fundraisers Friday cohosts Julia C. Patrick and Tony Beall dive into a thought-provoking conversation about the future of corporate sponsorships, the changing dynamics of nonprofit partnerships, and the launch of their new book, The Architecture of Fundraising.
The show kicks off with Julia setting the tone for a discussion that is anything but light—because corporate sponsorships in 2026 will demand more strategy, accountability, and creativity than ever before.
Tony adds his perspective, explaining how employee engagement has overtaken gala tables as the centerpiece of sponsorship. He explains: “When structured well, employee engagement helps a corporation develop emerging leaders through volunteerism, while strengthening teams through shared service experiences.”
Julia expands the conversation by connecting sponsorships to employee retention, HR priorities, and brand loyalty. She shares real stories from her career, including the tough calls nonprofits face when lucrative corporate dollars come from companies with misaligned values. Together, the cohosts explore how consumer behavior and corporate reputation intersect with philanthropy, reminding us that today’s donors and customers expect alignment of values, not just a logo on a program.
The episode doesn’t shy away from controversy. DEIB funding withdrawals, politically charged sponsorships, and “cancel culture” pressure on corporations have already reshaped the landscape. Julia tells of an advisory board that lost funding simply for using DEIB language, while Tony points to Pride organizations nationwide that saw longtime sponsors retreat. Yet both emphasize that diversification of revenue, transparent policies, and mission alignment are essential for weathering these storms.
Technology and data are also at the forefront. Sponsors are no longer satisfied with anecdotes or temporary goodwill; they want measurable outcomes. Julia and Tony challenge nonprofits to track impact rigorously, report frequently, and integrate sponsor ROI into community stories. The conversation makes clear: numbers, stories, and values all matter—and nonprofits that can weave them together will win long-term partnerships.
This episode motivates nonprofits to rethink how they approach corporate sponsors. The message is unmistakable: the future of sponsorships is about long-term vision, measurable impact, and authentic alignment.
exploring a powerful theme that affects every nonprofit: the necessity of diversifying revenue streams—with cohosts Julia C. Patrick and Tony Beall. While fundraising is often viewed as a singular number to hit, Tony ignites the convo with, “If we are focused on putting everything in one basket, we’re putting our programs and services at risk.”
Together, they walk through the “lanes” of nonprofit revenue: major gifts, corporate sponsorships, grants, and planned giving—each requiring different skill sets but all anchored in one common thread: relationships. Tony’s thinking. . . “True success in fundraising rests in your ability to build relationships, even in grantmaking where you may need an invitation from a foundation.” Julia echoes the reality that planned giving, while unpredictable, can yield transformational gifts, while corporate sponsorships often demand careful alignment between mission and brand values.
The informative conversation covers monthly giving programs, now empowered by digital tools. What once felt arduous is now a viable, forecastable stream. Monthly donors often “testing” an organization with smaller contributions before stepping into major gift or legacy conversations—a fact savvy nonprofits should embrace. Julia points out how this incremental giving builds a sense of community: donors rowing in the same direction together, proving that even $10 a month can matter.
‘Cause Marketing’ receives sharp focus. Tony explains that beyond revenue, its real value is in brand awareness. “What is the soft dollar value of the exposure your nonprofit gains?” he asks, while cautioning that consumers demand authentic mission alignment; token efforts rarely shift donor or customer behavior without deeper resonance.
The discussion wraps with a thoughtful action strategy: how nonprofits allocate time and talent across lanes. For many, events consume disproportionate staff energy—sometimes to the detriment of post-event stewardship. Tony clarifies how staff specialization matters too—grant writers are not gala planners—and leaders must invest in professional development and digital tools to support diversification.
#FundraisersFriday #TheNonprofitShow #NonprofitFundraising
In a conversation that feels more like a real-time crisis briefing than a casual update, Derick Dreher, Government Funding Department Leader at Your Part-Time Controller (YPTC), breaks down the latest turbulence in federal funding. If your nonprofit depends on government grants—or even corporate partnerships—you’ll want to pay attention.
Derick opens with a stark truth: “Change is the only constant these days.” Over the past several months, nonprofits have faced an unprecedented series of delays, freezes, and sudden shifts in the flow of federal dollars. From an outright funding pause by the Office of Management and Budget to agency-specific cancellations and now a new executive order forcing a 30-day grant-making pause, the reliability nonprofits once counted on has been replaced with a precarious “rolling boil” of uncertainty.
But it’s not just about delays. The newly passed One Big Beautiful Bill—a sprawling 900-page spending package—introduces a corporate giving floor of 1% of taxable income. The concern? Many corporations have historically given just under that threshold, meaning some could cut giving entirely, while others may “bunch” donations into large, infrequent gifts, creating cash flow whiplash for nonprofits.
Derick also tackles a thorny, politically charged issue: DEIB (Diversity, Equity, Inclusion, and Belonging) language in grant applications. After an executive order forbidding “illegal discrimination” without clearly defining it, some nonprofits began scrubbing websites and documents out of fear of jeopardizing awards. New DOJ guidance offers more clarity, but each organization will need to work with legal counsel to understand the implications.
Equally eye-opening is a startling public perception gap: only 5% of Americans believe they’ve interacted with a nonprofit, despite most having lifelong contact with them—from hospitals and schools to museums and sports leagues. Derick urges nonprofits to continually communicate their value to stakeholders and elected officials, noting that state and local funding often originates from the federal level.
Looking ahead, he’s watching two key indicators: the volume of grants listed on grants.gov (a barometer of federal stability) and the progress of 12 appropriations bills that must pass before October 1 to avoid a government shutdown. His advice? Increase the frequency of cash flow projections, consider lines of credit, and engage corporations now—before the 2026 deduction changes kick in.
Derick’s message is both calming and urgent: understand what you can control, seek accurate information, and act strategically to protect and position your nonprofit to thrive, even in a climate where certainty is in short supply.
Online giving isn’t just the future of fundraising—it’s the now! Emily Kelly, National Accounts Manager at Bloomerang, delivers a practical, energizing roadmap for nonprofits to raise more money online—without adding more stress to already full plates.
This conversation is for any nonprofit ready to increase online giving, improve donor retention, and strengthen relationships in a digital-first world. Emily blends practical “fix it today” steps with a bigger vision for creating donor experiences that inspire giving, year after year.
Emily’s passion for relationship-building is woven through every tactic she shares. With a background in marriage and family therapy, she sees fundraising not as transactions, but as an opportunity for deeper human connection. “The power of please and thank you is so much more powerful than anything else,” she begins—a reminder that technology should serve relationships, not replace them.
Her first piece of advice is deceptively simple: make sure your donate button works. Too often, organizations overlook this basic step. Then, view your donation page through the eyes of a first-time visitor—would you feel compelled to give? Is it clear, inviting, and emotionally engaging? Placement matters too. The donate button should be easy to spot, ideally at the top of your page, without forcing visitors to search for it.
Emily urges nonprofits to offer multiple payment options—credit/debit cards, Apple Pay, Google Pay, ACH, and even Venmo—to meet donors where they are. Each generation prefers different tools and limiting payment methods risks losing potential gifts.
She also challenges organizations to reimagine the donor experience for online gifts. Segmentation is key—tailoring acknowledgments by gift size, donor type, or relationship history. A generic thank-you isn’t enough; donors want to feel seen and valued. Communication preference tracking—whether donors prefer email, phone, text, or snail mail—helps build authentic connections and increase retention.
And yes, the old-fashioned phone call is making a comeback. Emily shares research showing that calling a first-time donor within 24–48 hours makes them four times more likely to give again. Whether done by staff, volunteers, or board members, these calls create goodwill on both sides—reigniting board member engagement while deepening donor trust.
Emily’s philosophy is clear: treat every gift, whether $50 or $50,000, as the start of a relationship. One-time gifts can become long-term commitments—or even legacy gifts—when nonprofits follow up with gratitude, intentionality, and consistent communication.
This high-energy episode of Fundraisers Friday is packed with smart, actionable tips to help nonprofit leaders reignite board engagement—especially when things feel slow or disconnected. Cohosts Julia C. Patrick and Tony Beall bring clarity, candor, and creativity to the perennial challenge of motivating board members to actively participate in fundraising.
“If board members understand their roles and are equipped with tools, they can feel confident and proud to help raise funds,” starts Tony. He encourages nonprofits to start with clear job descriptions and fundraising expectations—not as pressure, but as empowerment.
Julia adds heart to the conversation with a powerful reflection: “When we elevate one board conversation, that knowledge often travels with members into other parts of their community.” This ripple effect of board engagement is a golden opportunity for nonprofits to build momentum well beyond their own walls.
They cover eight key strategies, including:
· Revisiting board policies and roles in fundraising
· Turning mission moments into impact moments
· Using real dollar amounts (not percentages!) to make financial urgency tangible
· Engaging board members in grant applications and partnership opportunities
· Celebrating donor wins and learning from not-so-great experiences
· Tapping into each member’s personal “why” to foster deeper commitment
One particularly refreshing approach? Encouraging board members to share their successes—and even their mistakes—so others can learn and grow together. “We’ve all had experiences as donors, good and bad,” says Tony. “Sharing both helps us create better outcomes and stronger relationships.”
You’ll also hear a compelling conversation about how board members can fill various fundraising roles—prospector, cultivator, solicitor, or steward—so no one feels forced into uncomfortable territory. “Every board member can participate in at least one of these ways,” Tony reminds us.
This episode is perfect for any nonprofit leader preparing for a seasonal push or looking to infuse new energy into board culture. With warmth and wisdom, Julia and Tony show that reigniting your board starts with real connection, clarity of purpose, and honest conversation.
Exploring how nonprofit fundraisers can adopt the disciplined mindset and tools of the startup world— with special guest Jeffrey Fidelman, CEO of Fidelman & Co.. Jeffrey, whose firm delivers "fundraise-as-a-service" to early-stage companies and emerging managers, shares a structured and data-informed approach to relationship-building that challenges many long-held assumptions in the nonprofit sector. This fascinating discussion will challenge nonprofit professionals to rethink the very architecture of their fundraising systems by borrowing proven tactics from startups—without sacrificing the human touch.
At the core of Jeffrey’s message is the idea that fundraising is a systematic process, not a single pitch or magical conversation.
Jeffrey maps out a dual-layer approach to fundraising: the quantitative layer, involving workflow, analytics, and consistency; and the qualitative layer, which focuses on personalization, trust, and long-term relationship development. He draws comparisons between nonprofit fundraising and sales funnels in the for-profit world, urging nonprofits not only to expand the top of the funnel, but to improve conversions at the bottom—where so much potential is lost.
A key takeaway for nonprofit leaders is the importance of tech-enabled tracking and experimentation. Jeffrey introduces the concept of hypothesis-driven outreach, advising organizations to run structured experiments over 60–90 days and adjust based on data. He explains how simple tools like Google Sheets or CRM platforms like HubSpot and Zoho can help nonprofits monitor donor progression, email open rates, and reply rates—unlocking previously invisible insights.
This rich conversation also addresses transparency, both internally and externally. Jeffrey critiques the secrecy often surrounding fundraising data within nonprofit teams and stresses the importance of shared pipelines and consistent communication. As he explains, success lies in setting expectations early and “being an extension of the team, not a black box.”
On segmentation, Jeffrey contrasts mass marketing with targeted outreach, arguing that larger gifts demand deep personalization. He recommends nonprofits resist the impulse to blanket every potential donor and instead invest time in researching each prospect—"go on their LinkedIn, learn about them”—to craft meaningful connections.
Explore a rarely discussed intersection in nonprofit leadership: the power of interim roles in development and fundraising, with Jeffrey R. Wilcox, President of Interim Executives Academy, and Joan McBride, CEO of GreatRake, McBride and Associates. This conversation charts new ground—arguing that interim fundraising leaders are not temporary placeholders but catalysts for cultural and operational evolution.
Jeffrey emphasizes that nonprofit organizations often treat development challenges as process issues, when in fact, they require deeper organizational change. “We don’t need a consultative intervention,” he declares. “We need an evolutionary capacity-building process.” Interim development professionals, he explains, are trained not just to execute fundraising tasks but to reimagine philanthropy as a shared, embedded function across an organization.
Joan shares her own trajectory—from consultant to interim executive—and reinforces the value of a full-year commitment in interim roles. This timeframe allows for relationship-building, stabilization, and insights into the entire annual fundraising cycle—giving successor hires a strong foundation for long-term success. She points to one assignment where her interim groundwork helped a permanent hire stay three years—well beyond the national average of 19 months for development directors.
The episode also confronts difficult truths about turnover, burnout, and unrealistic expectations in fundraising leadership. Jeffrey notes that many fundraisers are “kicked to the curb” despite their talent. His solution? An intentional training program rooted in 14 core protocols for sustainable philanthropic leadership. These protocols are designed to ensure that interims leave behind a strengthened infrastructure and a clear pathway for future leaders.
The discussion widens to explore systemic issues—from federal funding cutbacks to AI’s impact on communication, from work-life balance across generations to equitable fundraising in diverse communities. What ties it all together is Jeffrey’s passionate statement: “Interims have to bring an organization a commodity called hope.” More than strategists or managers, interim leaders are meant to restore belief in what’s possible.
This fast moving episode reframes interim development leadership not as a stopgap, but as a proactive, strategic solution to one of the sector’s most persistent challenges: building a culture of philanthropy that endures.
For nonprofit leaders who want to improve internal communication, build a culture of philanthropy, and empower their entire team to support fundraising goals, cohosts Julia C. Patrick and Tony Beall spark an important and timely conversation about the often-misunderstood role of fundraising teams—and how to break down the organizational silos that hold back true impact. This
With wit, warmth, and wisdom, the pair explores why internal teams—from programming to finance to marketing—need to better understand the full picture of development work. From donor stewardship to impact selling, the development role is far more than gala invitations and lobster dinners. “Fundraising is everyone’s business,” Tony shares, “because all departments contribute to the promises we make to donors.”
The cohosts lay out how development professionals are often misperceived as simply social butterflies, when in fact their work is relationship-building, mission-selling, and impact-driving. They offer smart, actionable suggestions for fostering stronger internal collaboration—such as shared Google Docs for monthly updates and scheduled cross-departmental briefings—to ensure all team members know what’s happening across the organization.
Julia and Tony also discuss the powerful role of storytelling, customer service, and donor engagement, comparing nonprofit stewardship to luxury brand experiences. They encourage staff to become donors themselves—to feel what it’s like to be thanked (or not) and to understand the emotional side of giving.
They wrap up with a compelling case for emotional intelligence in leadership. Julia recounts a story where a development director felt deflated after discovering their C-suite colleagues didn’t know the annual fundraising goal—only to realize that fear, not apathy, was behind the silence. “There are no dumb questions when we’re trying to serve our community better,” Tony adds.
Finding great fundraising talent doesn’t have to feel like searching for unicorns! On this Fundraisers Friday conversation, Julia Patrick and Tony Beall team up to demystify the talent search and show nonprofits how to recruit smarter, not harder. Whether you’re scrambling to fill a vacant role, thinking about future staffing needs, or exploring nontraditional ways to build your dream team, this conversation is packed with smart ideas and refreshing encouragement.
Tony kicks things off with a reality check: “There’s a lot of talent out there—but how do we find them, and how do we know they’re the right fit for our organization?” From there, the episode unpacks practical strategies for uating current and future needs, exploring interim and fractional solutions, and rethinking how we define “qualified” candidates.
One concept is hiring for ‘high will, low skill’—especially in entry-level and mid-tier fundraising roles. These candidates bring enthusiasm, adaptability, and mission alignment, even if they lack years of sector-specific experience. As Tony explains, it’s about looking beyond resumes and finding people who are ready to grow with your organization.
The duo also makes a strong case for casting a wider net when posting jobs. Sure, LinkedIn and Indeed are fine—but why not also try your Chamber of Commerce, Urban League, or networking groups? They suggest your next superstar might be a hotel events manager or a corporate sales leader ready for a purposeful pivot into the nonprofit world.
They also tackle “the poaching taboo” head-on. Recruiting local fundraisers isn’t shameful—it’s smart, as long as you’re doing it to grow your mission, not to raid someone else’s donor portfolio.
Finally, they discuss the pros (and myths) around using recruiting agencies. Think they’re just for C-suite hiring? Think again. Even small shops can benefit—these pros understand the landscape, fine-tune job descriptions, and save tons of time and stress.
These two provide you a toolkit for building a resilient, adaptable, and passionate development team—one smart hire at a time.
In a climate charged with political unpredictability, donor hesitancy, and organizational fatigue, Peter Heller, CEO and Founder of Heller Fundraising Group, returns to offer clear-headed perspective on what nonprofits should be doing now—not later. Drawing from decades of experience in higher education and over 20 years guiding capital campaigns and feasibility studies, Peter brings both context and calm to a sector feeling increasingly unsettled.
Fundraising is never easy, Peter reminds us. But right now, it’s especially daunting. Some organizations are facing existential uncertainty, while others are tempted to pull back entirely. “Even if we stopped talking right now,” Peter says, “and people went away with this one idea: wake up in the morning and believe that you and your nonprofit deserve that money—that mindset alone can shift your entire trajectory.”
Throughout the conversation, Peter offers a compelling blend of strategic realism and aspirational leadership. His guidance is rooted in both emotional alignment and actionable frameworks: acknowledge the difficulty, reaffirm your mission, and keep going. He warns against reactive messaging rooted in fleeting political tides and instead urges organizations to craft campaigns around timeless, hopeful visions that inspire long-term support.
One of the episode’s most striking moments comes when Peter recounts the Ossining Children’s Center’s $18 million capital campaign. Despite losing their board presidents, navigating the death of a lead donor, and facing pandemic-related hurdles, they built a beautiful childcare facility now serving a vibrant, diverse community. It’s not just a story of resilience—it’s a blueprint for bold action in the face of fear.
Julia Patrick (Show host) and Peter explore why now is precisely the moment for brave leadership—especially from boards. They discuss the board dynamics that can either stall or accelerate progress, and why it’s okay if those unwilling to commit step aside. As Peter puts it, “You need a core group who believe—and aren’t just dreaming, but working toward something achievable.”
This thoughtful dialog challenges the nonprofit sector to step into its power, maintain donor relationships through both silence and conversation, and embrace mission-driven fundraising as a moral imperative rather than a burdensome chore. Whether you’re in the middle of a campaign, contemplating one, or simply trying to stay upright, this conversation offers clarity, encouragement, and a seasoned perspective on how to move forward with confidence.
This fast episode plants more than a few seeds—it digs deep into the fertile soil of fundraising tech and AI, showing nonprofit leaders how to embrace new tools without fear or being overwhelmed.
Co-host Julia Patrick opens with her signature energy: “It’s always a good day when I get to work with my cohost Tony Beall,” . . .and what follows is an energizing discussion around modernizing fundraising practices. The duo tackles AI not as a villain, but as a brilliant assistant. As Tony puts it: “AI is a tool, not a takeover.”
From predictive analytics to donor segmentation, Tony outlines how AI empowers fundraisers to work smarter—not harder. He reminds us that AI “creates a tremendous opportunity for prospecting,” especially now that tools like ChatGPT are as common as Google searches.
Julia reflects on how her organization embraced AI early on. “It has revolutionized the way we do business,” she says, underscoring (not literally!) how prompts, personas, and platform features help tailor messaging to diverse donor groups.
Tony speaks to how “ChatGPT can help you refine messaging for different donor sets… it’s still your words, but it’s helping you shape the message.” He urges fundraisers to treat the tech as an editor—not a ghostwriter.
They also dig into CRM evolution, with Julia commenting, “What we get today is not what we’ll have tomorrow.” Tony shares how CRM vendors are racing to integrate AI and support their users.
The conversation rounds out with a focus on multi-generational training, acknowledging that not every team member shares the same comfort with digital tools. Tony adds that leaders must explain “why we’re doing this” so that staff can buy in, even if it feels uncomfortable at first.
This episode isn’t just about tech—it’s about change, mindset, and purpose.
A clear message: “Generosity is not dead—it’s transforming”, says Ann Fellman, Chief Marketing Officer at Bloomerang. As headlines churn out fatigue-inducing stories of donor decline and uncertainty, Ann injects much-needed optimism rooted in data and strategy.
“We are in it now,” Ann declares about the $70 trillion wealth transfer, urging nonprofits to act instead of waiting for the perfect moment. Drawing from the latest Giving USA 2024 findings, she reminds us that individual giving reached a staggering $592.5 billion, with 66% of that coming directly from individuals. “Individual Americans are ready and willing to support,” she tells us.
This recent conversation navigates beyond donor behavior into practical strategy. Ann challenges fundraisers to rethink short-term vs. long-term planning and ‘get real about programming priorities: What must be done, what should be done, and what would be nice to do?’ She lays out a compelling scenario-based approach to planning for revenue shifts, especially in a landscape threatened by grant losses and funding uncertainty.
She also makes a strong case for recurring giving. “Would you rather have a one-time $100 gift or $10 a month for years?” she asks. Despite the low adoption rate, recurring programs offer sustainable, predictable revenue and are easy to implement with today’s tech. She even floats the bold concept of creating a “monthly giving officer”—a role few, if any, nonprofits have embraced but one that could radically improve outcomes.
Transparency, too, is no longer optional. Citing data from Bloomerang’s Mission: Retainable report, Ann points out that while 65% of donors crave regular impact updates, only 36% of nonprofits actually deliver them. In an era when trust is easily eroded, communicating funding gaps and showing how you're responding builds confidence and inspires donors to act.
As Ann beautifully puts it: “There is generosity. It’s alive and well.”
00:00:00 Welcome & Introduction to Ann Fellman
00:02:30 What Bloomerang Actually Does for Nonprofits
00:04:15 How Tech + People = Better Fundraising
00:06:15 The Truth About American Generosity
00:08:30 Giving USA 2024 Highlights: $592B Raised!
00:10:00 Generational Wealth Transfer: $70 Trillion Opportunity
00:13:00 Donor Communication Gaps and Impact Reports
00:15:00 Monthly Giving—The Most Underrated Strategy
00:20:00 Scenario Planning: Must Do, Should Do, Nice to Do
00:24:00 How Transparency Builds Donor Trust
00:27:00 Highlighting Funding Gaps Without Fear
00:30:00 Final Thoughts: Don’t Be Discouraged, Generosity Is Alive