FUNDRAISER’S FRIDAY
‘Fundraisers Friday,’ is the must-watch series for fundraisers serious about fundraising. Whether you’re just starting out or looking to elevate your current efforts, this series is packed with actionable takeaways to help you secure grants, inspire donors, inspire yourself, and reach new levels of revenue for your organization. Fundraising is one of the most challenging professions and the amount of support provided externally and internally is often limited. We’re Live each Friday for you! Don’t miss your chance to transform your fundraising – tune in to ‘Fundraisers Friday’ on The Nonprofit Show– build knowledge, build confidence, and lead your nonprofit to the next level of financial success!
If setting fundraising goals gives you a headache, this episode of Fundraisers Friday is the relief you didn’t know you needed. Our cohosts unpack the complexities of data-informed goal setting with a mix of practicality, good humor, and insight born from the frontlines of nonprofit leadership.
Right from the start, Tony Beall shares his signature "Magic 3" approach: “Three years of past performance is the sweet spot. Go further back, and the trends get stale.” It's not about choosing arbitrary numbers or crossing fingers for a miracle. It's about examining actual fundraising performance across all your revenue channels—events, major gifts, recurring donations—and understanding what those data points mean for the future.
“Don’t just pick a number and yell ‘Bingo!’” Tony quips, debunking the idea that fundraising targets are about gut feelings or guesswork. Instead, he offers a framework where budget goals are built from pipeline reality, retention rates, and channel-specific growth capacity.
Julia Patrick adds, “A lot of boards still think in binary—hit the number, you're a hero; miss it, you’re out. But it's so much more layered than that.” The two discuss how capacity building (staffing, tech, infrastructure) is too often overlooked in budgeting—even though it's the engine that powers results.
The show also digs into predictive metrics, the future of AI tools in analysis, and the shifting cultural values around growth for growth’s sake—and packed with actionable advice, real-world insight, and a fresh reminder that data isn’t dry—it’s your path to smarter, saner fundraising.
00:00:00 Welcome and sponsor shoutout
00:01:31 Why fundraising goals cause stress
00:02:10 The “Magic 3” years: smarter goal planning
00:04:22 Breaking fundraising into revenue lanes
00:06:28 Identifying and solving fundraising gaps
00:08:48 The post-pandemic data reset
00:13:55 Capacity building vs program growth
00:22:01 Boards, ambition, and goal realism
Our cohosts deliver a practical conversation on cultivating relationships with high net worth (HNW) donors. They explore how nonprofit organizations of all sizes can define what “high net worth” means in their context, identify aligned individuals, and thoughtfully steward them toward transformational giving.
Tony Beall opens with a foundational point: “We need to define what high net worth means for our own organization—because it looks different depending on your size, mission, and goals.” This nuance sets the stage for a broader conversation that deconstructs common assumptions about wealth and reminds nonprofit professionals that big gifts are rooted in deep, intentional relationships—not cold outreach.
Rather than chase only new wealth, Tony urges nonprofits to begin by mining existing donor data. “Let’s start with who already cares about our mission. We can often elevate those relationships before even casting a wider net,” he shares. The advice is practical and encouraging, especially for smaller teams with limited capacity.
Julia Patrick and Tony also touch on the human side of fundraising—empathy, trust, and consistency. Julia shares a personal story about securing her first $1 million donation, which came not over a fancy lunch, but at a modest cafeteria. “He told me he had grown up without enough to eat, and seeing all that food reminded him of how far he’d come. For him, that was luxury,” she recounts. It’s a moving reminder that motivations are deeply personal—and often surprising.
From prospecting strategies like leveraging SEC filings, Google Alerts, and local business journals to understanding the long timelines involved in major gift cultivation, the episode offers a balanced blend of emotional intelligence and tactical guidance.
As Tony puts it, “Patience and consistency are what build trust—not just with donors, but with the broader community.” And that trust, over time, is what unlocks major gifts.
00:00:00 Welcome to Fundraisers Friday
00:00:20 Julia praises Tony's impact on the sector
00:02:00 What does “high net worth” really mean?
00:03:50 Why your organization needs its own HNW definition
00:07:05 Start with your current donors
00:10:15 Tools for identifying HNW prospects
00:13:20 Using local journals and social registers
00:18:10 Understanding donor motivations
00:22:00 A powerful story about humility and generosity
00:23:30 The two-year major gift timeline
00:26:00 How trust drives long-term giving
00:29:00 Closing thoughts and sponsor thank you
#MajorGiftStrategy #DonorEngagement #NonprofitLeadership
this session of Fundraisers Friday bubbles over with wit and wisdom from cohosts Julia C. Patrick and Tony Beall. Tackling real-world fundraising dilemmas, the duo dives into sticky questions nonprofits often tiptoe around.
We kick off with a sparkling debate: when a donor grows from a small supporter to a major one, who "owns" the relationship? Tony reminds us, “Relationships come first. Structure comes second.” His point: when a fundraiser elevates a donor’s giving, the organization should also elevate the fundraiser’s role. Julia reflects, “I didn’t think of it that way… they should be elevated—and they haven’t been.”
Next up: corporate crossover. What happens when an individual donor brings their business into the giving picture? Should the relationship transfer to the corporate team? Tony weighs in: “The development professional may not have the skill sets for corporate partnerships. So, invest in training—or consider a strategic handoff.”
Then comes the glitzy question—exclusive events for high-net-worth donors. Are these smart strategies or community-killers? Tony, a champion of inclusivity, says, “Exclusivity has its place… if it leads to planned giving and legacy conversations.” Julia adds in, saying how savvy orgs are shifting these events toward behind-the-scenes access and thought leadership rather than fancy galas.
They wrap with the boardroom. Should fundraisers speak at board meetings? Tony suggests quarterly appearances. “Your board should know the development team—if you see them in the grocery store, you should say hello!” Julia adds, “It’s not about asking for money. It’s about connection, introductions, and understanding.”
Packed with humor, heart, and practical advice, this fast-paced convo gives nonprofit professionals tools they can use—and some new ways to look at old problems.
00:00:00 Welcome
00:02:06 Who Owns a Donor: Structure vs. Relationship
00:03:18 Fundraiser Elevation Through Donor Growth
00:05:49 Corporate Sponsorship Conflicts
00:06:55 Managing New Corporate Gifts from Existing Donors
00:10:22 Exclusive Events for Top Donors
00:12:00 Are VIP Events Worth It?
00:18:12 Should Fundraisers Speak at Board Meetings?
00:24:24 Board Member Roles in Fundraising
00:27:30 Wrapping Up: Ask Questions, Share Freely
#FundraisersFriday #NonprofitLeadership #DonorRelationships
It’s Fundraiser’s Friday—and we engage in a candid, layered conversation about one of the sector’s least addressed yet most persistent realities: stress. Specifically, the stress experienced by nonprofit fundraisers who juggle mounting expectations, emotional labor, event overload, and relentless revenue goals.
Cohost Julia Patrick opens with a sobering observation: “We can’t, as a sector, keep fundraisers going. They burn out and leave—an average tenure of only 18 months.” This sets the tone for a deep dive into the sources of that burnout and practical frameworks to address them. Cohost Tony Beall offers a powerful, centering reminder: “Give yourself the grace and accept that you need these things for yourself. There’s no guilt in taking care of the caretaker.”
Together, they examine six categories of stress fundraisers commonly endure: revenue pressure, donor expectations, event management demands, campaign overload, internal organizational scrutiny, and peer isolation. Instead of simply bemoaning these conditions, the cohosts provide tactical insight. From outsourcing logistics and investing in professional benefit auctioneers, to building strong volunteer committees and peer support networks, they propose both mindset shifts and structural solutions.
Tony emphasizes the importance of open and honest communication—up, down, and across the organization—as one of the most effective antidotes to mounting stress. Equally essential, Julia insists, is understanding the often-forgotten emotional toll of donor relationships and campaign deadlines, which can be exacerbated by unrealistic leadership expectations or outdated traditions like “we’ve always done this event.”
What emerges is a roadmap for healing a profession at risk. This isn’t just an episode—it’s a resource, a reset, and a reaffirmation for nonprofit professionals who need permission and tools to stay in the work they love.
00:00:00 Welcome to Fundraisers Friday
00:01:00 Fundraiser burnout and short tenure
00:02:00 Revenue pressure and mental strain
00:05:00 Open communication as stress management
00:07:35 Donor relationships and expectation stress
00:10:00 Fundraisers as accidental event managers
00:13:15 Return on effort for fundraising events
00:16:00 Volunteer committees and shared ownership
00:18:10 Benefit auctioneers and event ROI
00:21:00 Campaign overload and tech tools
00:24:00 Internal scrutiny and team pressure
00:27:00 Peer support and professional associations
00:30:00 Final takeaways and call for self-care
It’s Fundraisers Friday, and Julia C. Patrick and Tony Beall are back with an episode full of big opinions, thoughtful advice, and even a little Kung Fu Panda wisdom. This time, they dive into real questions from viewers—and they don’t hold back, with an honest and supportive conversation about the ins and outs of development work, from transparency in fundraising goals to the fine line of donor privacy.
One of the first questions tackled: Should fundraising goals be shared organization-wide, or kept within the C-suite? Tony makes the case for balance: “The way you communicate goals matters—empathy and intention are key.” Julia adds that fundraisers often get put under pressure when goal updates trickle down without context or support.
They also unpack a tricky topic—sharing top donor info with board members. Julia suggests, “Having a policy is key. Without it, you risk someone casually announcing a donor’s gift in public.” Tony agrees but reminds us, “Unless the donor asked for anonymity, listing them for board review isn’t a breach of privacy.”
Perks for development staff? This duo has thoughts. Forget just bagels—Tony encourages nonprofits to ask staff what’s actually meaningful to them. From car washes donated by board-owned businesses to flexible scheduling, he reminds us, “Perks don’t have to cost much to show value.”
Perhaps the most surprising take came on newsletters vs. annual reports. Tony challenged the typical approach, saying monthly newsletters can feel stale, while an annual report can be a dynamic, story-driven tool: “If I had to choose, I’d go with the annual report every time.”
One of the most pressing conversations in nonprofit leadership: when and how to expand your development team! With humor, candor, and real-world insights, our cohosts unpack the strategy behind scaling up—and why it’s not just an “expense” but an investment in your mission’s growth.
“Now more than ever—we’ve heard that phrase for decades. We need to call things out for what they really are,” Tony Beall begins, challenging nonprofit leaders to rethink overused buzzwords and focus instead on strategic timing. Expansion isn’t just about growth—it’s about aligning strategy, operations, and finance to support your organization’s evolution.
Julia Patrick adds: “So many nonprofits are going to have to change the way they look at their revenue models… and their labor structures.” She emphasizes that expanding your fundraising team is not just a trend—it’s a necessity in a shifting landscape of donor behavior and economic pressures.
The duo explores reasons for team expansion, from burnout prevention and portfolio diversification to risk mitigation. Tony offers a caution: hiring someone simply for their donor list is shortsighted. “I’m not hiring you for your portfolio of potential. I’m hiring you for your ability to perform.” That clarity helps frame realistic expectations and long-term outcomes.
They also discuss the evolving spectrum of fundraising talent—why someone good at one-on-one donor relationships might not excel at grant writing or digital campaigns. Tony and Julia encourage leaders to define the revenue streams they aim to grow, then match those streams with specialized skills, not generic fundraising experience.
Another highlight: the value of hiring individuals with mission-aligned backgrounds, even if they come from outside the sector. Whether it’s a sales star from a car dealership or a community relations manager from city government, Tony suggests onboarding should flex to match their prior experience while still emphasizing program impact and community outcomes.
The lively discussion closes with guidance on posting salary ranges, offering flexible benefits, and using fractional or contract talent to test-drive new roles. Transparency, customization, and equity are themes woven throughout their practical advice.
This is a masterclass in nonprofit workforce development—and a terrific reminder that the future of fundraising depends not just on your raising dollars, but on raising the right team.
#DevelopmentStrategy #FundraisersFriday #NonprofitLeadership
Unpacking what it really takes to move from frontline nonprofit roles into independent consulting—with cohosts Tony Beall, Founder of Mr. Nonprofit Consultancy, and Julia Patrick.
If you've ever felt boxed in by one organization, this conversation will challenge your assumptions. From building your personal brand and selecting a niche to navigating ethical landmines and saying “no” to work that doesn’t fit — Tony doesn’t sugarcoat the reality of consulting. He shares how he scaled impact while protecting sanity and why too many consultants chase dollars instead of purpose. Thinking about making the jump? This is your essential primer.
In this high-energy Fundraisers Friday Show, cohosts Julia Patrick and Tony Beall unpack the complexities of grant writing and grant readiness with an eye toward practical, data-driven insights. It’s a masterclass in actionable wisdom for any nonprofit professional involved in grant development—covering strategy, timelines, win rates, and relationship-building.
Julia sets the tone with her signature candor, stating: “Fundraisers are expected to do this and it is a very specific trade or craft.” This immediately defines the reality that for many nonprofit professionals, grant writing is just one of several responsibilities they juggle.
Tony responds, echoing: “Grant writing is one of the most important combinations of style and substance… tell a story and back it with data.” He reinforces this by recommending that fundraisers align time investment with expected revenue—if grants are expected to make up 20% of a nonprofit's budget, then 20% of time should be spent on them.
The show also dives into success rates. Tony notes, “National or federal grants may have just a 5%–10% win rate, whereas local grants can hit 40%–50%,” pushing nonprofits to think strategically when choosing which grants to pursue.
The duo explore application timelines, portal logistics, and how a lack of consistency across systems can be a major hurdle. Despite these challenges, they encourage you to create internal systems and document folders to manage recurring information—especially vital as Tony quips, “You’ll be so good at this… you’ll spend 50–75% less time on your narrative over time.”
A big theme emerges around the evolving role of funders and the increased opportunity for relationship-building. Julia points out, “This isn’t just a shot in the dark anymore—funders are listening and often willing to adjust.”
Perhaps most inspiring is Tony’s call for resilience and learning in the face of rejection: “If there’s an opportunity to reach out to the funder and ask, by all means—make the phone call.”
They wrap with encouragement for new nonprofit leaders and a hot tip: don’t be afraid to explore AI tools in your grant writing toolkit.
#NonprofitStrategy #GrantWritingTips #FundraisersFriday
In this Fundraisers Friday conversation, hosts Julia Patrick and Tony Beall answer viewers questions, but also explore the vital importance of joy and authenticity within the nonprofit sector. Starting the fast-paced chat, the talk about the growing challenge of burnout, particularly among fundraising professionals, they offer up some strategies for stress management and maintaining personal authenticity amidst external pressures.
"There is a lot of joy in this work, despite the challenges," Tony says, in talking about the necessity of personal well-being in achieving sustainable success. Julia points to a notable trend: nonprofit leaders actively seeking joy by disengaging from stressful media, stepping away from negative news and crime dramas, and gravitating towards humor and fulfilling personal activities.
Tony also introduces the powerful concept of fostering joy through intentional community gatherings, describing his local AFP chapter's decision to host events free of agendas or speakers, purely aimed at fostering genuine connections. Julia concurs, predicting that this innovative approach "is going to serve its members maybe better than they've ever served."
Further into the conversation, they tackle the debated "Give or Get" board policy. Tony critically comments that true altruism from board members shouldn't require formal mandates, advocating instead for universal financial participation at any level. Julia offers a more nuanced viewpoint, acknowledging the potential limitations of such policies, quoting Sherry Quam Taylor who argues, "You leave money on the table" by setting strict minimum contributions.
Throughout the discussion, Julia and Tony encourage fundraisers to thoughtfully define growth targets. They advise setting realistic, yet ambitious donor goals by assessing internal strengths and strategically leveraging them to maximize opportunities. Transitioning to skills crossover from for-profit to nonprofit sectors, Tony describes his support for sales professionals moving into fundraising, provided they have a passion for social impact, reinforcing that relationship-building remains pivotal across both spheres.
Finally, addressing career progression, the duo explore the rising importance of the CFRE designation in the nonprofit fundraising space. Tony shares that CFRE is becoming increasingly expected as a professional standard, noting its role in elevating fundraisers' credibility. He humorously yet insightfully captures the trend: "More and more fundraisers see CFRE behind other people’s names and think, 'I'm missing out if I don't do this also.”
Cohosts Julia Patrick and Tony Beall dig down into a topic that’s equal parts provocative and practical: the often chaotic intersection between nonprofit CEOs and fundraising.
Right out of the gate, Julia sets the tone: “I've seen this occur and I continue to see it occur... the CEO position and fundraising chaos—it can be a little intense, right?” That word—chaos—rings true for many nonprofit leaders who juggle major gift asks, team oversight, and community expectations.
But leave it to Tony to cut through the storm with clarity: “Initially, I would say... the CEO is not your primary fundraiser, but they are the one that has the ultimate accountability for the success of fundraising.” With that, the conversation takes off, weaving through structures, leadership styles, and evolving titles e.g. Chief Development Officer, all with real-world empathy and experience.
Tony points to the need for strategic involvement: “Every donor is in your portfolio to some degree.” It’s not about micromanaging—it's about knowing when to step up and when to empower your team.
And speaking of teams, Julia flags a common donor behavior that throws a wrench in delegation: “Higher level players want to meet with the decision-maker… they kind of discount the development people.” This dynamic often pressures CEOs to jump into ‘asks’, sometimes prematurely.
Tony offers a smart fix: don’t surprise donors. “If we're bringing the CEO into the conversation, we need to do that before the ask.” It’s about future-focused cultivation, not last-minute theatrics.
They also tackle a hot-button issue—bonuses. Tony doesn’t hold back: “My first reaction was: hell no.” But he tempers that with nuance, suggesting creative, non-cash incentives that support retention and morale.
The episode also takes a heartful turn as Tony shares the trend of successful fundraisers being poached by the private sector: “They’ve moved into wealth management and financial advisor roles… that comparison is tough to compete with.”
Packed with actionable thinking, reflective moments, and a dash of humor this convo is a must-watch for nonprofit teams assessing fundraising expectations.
#NonprofitLeadership #FundraisingStrategy #CEOInsights
Corporate Social Responsibility (CSR) is becoming increasingly critical for both corporations and nonprofits. Our cohosts dig into the nuances and potential of CSR partnerships. Cohost Tony Beall begins by defining CSR as "what organizations commit to in terms of how they want to represent their brand to the community," encompassing environmental, ethical, social, philanthropic, and economic responsibilities.
The duo discuss the strategic importance for fundraisers to understand these distinct CSR pillars to enhance their approaches. Cohost Julia Patrick admits, "I just lumped it all together," pointing to the common mistake nonprofits make. Tony expands on this concept, describing how nonprofits must align specifically with a company's CSR goals to effectively establish mutually beneficial relationships.
The discussion explores the intersection between CSR and cause marketing. Tony differentiates the two clearly: "CSR is focused on doing good as part of the business operation…cause-related marketing is how you express what's happening, how you engage customers."
Ethical alignment also becomes central in the conversation, citing the value for nonprofits to choose corporate partners whose activities align with their mission and values. Julia speaks to the weight of ethical decisions and the challenge when nonprofit leaders reject lucrative but misaligned partnerships. Tony concurs strongly, remarking, "You have to have those standards within your organization."
The two also talk about the practical need for clearly articulated agreements through ‘Memorandums of Understanding (MOUs)’, described as a necessary "formal handshake". This formality, rather than inhibiting relationships, provides clarity and aligns expectations, further nurturing a more sustainable corporate partnership.
Finally, they emphasize relationship nurturing and the critical importance of asking corporate sponsors about their reporting and engagement preferences. Tony says powerfully: "It is so important that we understand what is valuable and important and motivates the individual donors and the corporate supporters."
The critical art of cultivating donors for the long term—a concept that many nonprofits struggle to implement effectively.
Co-host Julia Patrick sets the stage by highlighting the challenge: “We live check to check. Such a bad mentality… we just get this and then we’re moving.” She speaks to the need to shift from short-term survival mode to a sustainable donor cultivation strategy. Co-host Tony Beall, a leading nonprofit consultant, breaks down the process, distinguishing cultivation from stewardship and offering practical steps to build trust-based relationships with donors.
One of Tony’s keys is the difference between cultivating and stewarding donors. He explains, “Cultivating a donor means getting them engaged, building trust, and preparing them to make an investment in your organization. Stewardship happens after the gift—it’s about gratitude and long-term relationship-building.” This distinction is crucial for nonprofits looking to create sustainable funding models.
The fast (and often witty) conversation also tackles a major issue in the nonprofit sector: fundraiser burnout. Citing data from the Association of Fundraising Professionals, Julia describes how the average tenure of a development professional is only 19 months. Tony offers input on combating this trend: “I’m more interested in building trust than likability. Saying no with an explanation builds trust. And trust is what makes donors stay committed beyond any single fundraiser’s tenure.”
The discussion extends to how fundraisers can navigate gatekeepers, effectively identify high-potential donors, and educate nonprofit leadership on the time and strategy required for successful fundraising.
For any nonprofit leader, fundraiser, or board member looking to increase donor engagement and retention, this episode is packed with essential strategies to build that ‘sustainable donor pipeline’.
#NonprofitFundraising #DonorCultivation #FundraisersFriday
Get ready to raise a celebratory glass . . .because this lively Fundraiser’s Friday is all about transforming donor fatigue into donor delight! Cohosts Julia Patrick and Tony Beall bring warmth, wit, and serious know-how to the table as they peel away the layers on keeping donors inspired, engaged, and continually enthusiastic. The pair jump into the heart of the matter: identifying the telltale signs of donor fatigue—like slipping retention rates or declining event attendance—and turning them into opportunities for growth.
Tony’s philosophy lays bare the significance of data and relationships. In his words, “We don’t look at our donors as a data point… we see them as individuals.” Julia adds on, reminding nonprofits that “It’s really about elevating the mission by sharing innovation and results, not just asking for money.” Together, they emphasize effective ways to combat donor fatigue—personalized communications, showcasing real-life impact, and consistently thanking those who invest their time, talent, and treasure.
They also propose revitalizing fundraising events by exploring intimate gatherings (like a cozy dinner in someone’s home) instead of large galas that may have lost their luster. Through creative solutions—like quick, heartfelt video messages or dynamic volunteer recognition—the duo shows you how to keep people genuinely connected and proud to support your cause.
By the end of the chat, you’ll learn how donor fatigue can be sidestepped with the right blend of authentic outreach, sincere gratitude, and fresh program ideas.
#DonorEngagement #FundraisingTips #Philanthropy
Love is in the air, and so is wisdom! In this special Fundraisers Friday – Valentine’s Day Q&A, cohosts Julia Patrick and Tony Beall dive into pressing nonprofit leadership questions, blending deep insights with their signature wit and camaraderie.
From unexpected board policies to the evolving role of marketing in fundraising, this episode is packed with practical takeaways that every nonprofit leader should hear.
One of the most thought-provoking questions came from a young expecting woman: Should boards have a maternity policy for their members? While many policies set attendance rules, they don’t always account for major life events. Tony championed a broader perspective: “Board members bring immense value. A leave of absence policy—rather than just maternity—ensures we retain exceptional talent.”
Julia, ever the strategic thinker, mentions the policy implications:“It’s not just about adding another policy; it’s about structuring governance to make room for life’s realities.”
This lively conversation also tackles the role of COOs in nonprofit structures. Should Development Directors report to them? Tony lays out a clear organizational map, explaining that a Chief Development Officer (CDO) should ideally oversee fundraising, ensuring alignment with the CEO: “Under the COO, stories are created. Under the CDO, they’re told. That’s why marketing and fundraising belong together.”
Julia emphasizes the power of proximity between marketing and fundraising teams:“Get their offices close together—energy happens when storytelling meets donor engagement.”
With a mix of heartfelt gratitude and laughter, the episode wraps up with a touching moment where Julia expressed appreciation for Tony’s early belief in The Nonprofit Show.
#NonprofitLeadership #FundraisersFriday #StorytellingMatters
Donor retention is the lifeblood of a sustainable nonprofit. Yet, it’s often overshadowed by the relentless pursuit of new donors. Cohosts Julia Patrick and Tony Beall break down why retention is just as—if not more—important than donor acquisition and how organizations can master it.
At its core, donor retention is about stewardship. “The way in which you steward a donor or investor once they’ve offered a gift is really important,” says Tony. Retaining donors isn’t just cost-effective—it builds credibility, strengthens advocacy, and fosters long-term community support. The cost of acquiring new donors is five to ten times higher than keeping existing ones. So why do so many organizations struggle with retention?
One issue, Julia notes, is that nonprofits often fail to communicate impact effectively. “If you can’t understand what your impact is going to be, it’s not a very fulfilling relationship,” she points out. Successful stewardship is rooted in consistency, transparency, and engagement. A well-timed thank-you, a compelling impact story, or even a simple check-in call can make all the difference.
Tony details how donor retention is about relationships, not transactions. “They want to be seen. They want to be heard. They want to feel like their contributions are meaningful.” From personalized communication to authentic transparency—even when outcomes aren’t ideal—trust is the key to donor longevity.
And it’s not just about gratitude; it's also about strategy. Donor retention metrics, such as calculating retention rates, should be a staple in nonprofit dashboards. “Any development officer should be able to share their donor retention rate,” Tony adds. Understanding these numbers gives organizations a roadmap to improve their engagement efforts.
#DonorRetention #NonprofitFundraising #StewardshipMatters