Nonprofit Fundraising Learning
Unleash the power of your fundraising with our curated collection of training video courses, designed for nonprofits. Step into the expansive and changing world of raising funds effectively, navigating through the proven strategies and innovative techniques that Top Nonprofit Experts shared. These videos will lead you on a journey to discover the art and science of persuasive storytelling, engaging donors, and mastering grant writing – to name just a few topics. Whether you are starting a new nonprofit or looking to advance an already robust fundraising program, these learning segments are packed with actionable insights and practical tools to help you reach your goals for your charity, nonprofit, or NGO.
Practical advice on how to avoid common pitfalls in fundraising, ensuring your nonprofit can engage donors effectively and secure essential funding. Host Julia Patrick and fundraising expert Jack Alotto discuss donor presentations, the importance of making the ask, mastering donor stewardship, maintaining ethical standards, and developing a personal fundraising philosophy.
Failure to Tailor Presentations to Donors: Jack emphasizes the importance of customizing fundraising pitches to align with the interests and motivations of potential donors. He shares a personal anecdote where he mistakenly offered to name a building after a major donor who preferred anonymity, highlighting the need for understanding donor preferences to effectively engage and secure support.
Failure to Ask: A significant challenge in fundraising is the reluctance or fear of asking for donations. Jack stresses that donors are not mind readers; fundraisers must make explicit asks. He argued that asking for a donation should be viewed not just as a transaction but as an invitation to the donor to join in the organization’s mission.
Failure in Stewardship: After securing a donation, the relationship management (stewardship) that follows is crucial. Jack criticizes the common error of neglecting this phase, which should involve thanking donors and showing the impact of their contributions. Effective stewardship reinforces the donor's decision to support the cause and sets the stage for future contributions.
Failure to Understand the Importance of Ethical Fundraising: Ethics in fundraising was highlighted as critical. Jack points out how fundraisers often handle sensitive information about donors. Maintaining a high ethical standard, respecting donor privacy, and being transparent about the organization's goals and challenges are essential to build trust.
Failure to Develop a Personal Theory of Fundraising: Finally, Jack discusses the importance of fundraisers developing a personal approach to their work, informed by their own values and experiences. This personal theory should guide their actions and interactions with donors, ensuring that their fundraising practice is not just a job but a reflection of their commitment to making a positive impact.
We dig into the world of nonprofit fundraising failure. We uncover the top ten fundraising failures and how to sidestep them. We're joined by the brilliant Jack Alotto CFRE, a seasoned expert from the Fundraising Academy at National University. In this part one of a two-part series, we explore embracing strategic planning, crafting compelling narratives, understanding donor motivations, and prioritizing stewardship.
Jack begins with comments on the importance of strategic planning, stating, "Failure to have a strategic development and marketing plan is a recipe for disaster." He underscores the significance of a strategic plan as the foundation for future fundraising endeavors, followed by a development plan to outline funding strategies and a marketing plan to communicate with stakeholders effectively.
Continuing, Jack stresses the critical role of a compelling case for support, describing it as the "rationale for philanthropic support." He highlights the versatility of a well-crafted case for support, which can be repurposed across various fundraising initiatives, from annual campaigns to grant proposals, amplifying its impact on donor engagement.
When it comes to prospect research, Jack advocates for a multi-pronged approach, leveraging existing networks, volunteers, and strategic questioning techniques. He points to the value of building relationships with donors, citing volunteers as potential major donors and emphasizing the need for open-ended questioning to uncover donor motivations.
Jack's shares specific insights on donor motivations, emphasizing the diversity of factors driving philanthropic giving, from shared values to emotional connections and societal impact. He emphasizes the importance of understanding donor motivations to tailor fundraising approaches effectively, dispelling the notion that donor size equates to commitment.
Lastly, Jack describes the significance of stewardship in the donor lifecycle, stating, "Making the ask is a small part; stewardship is the bigger part." He advocates for engaging volunteers in fundraising efforts and stresses the importance of learning from mistakes.
From including both spouses on nonprofit’s campus tours to the effectiveness of donor swag and the choice between upscale venues and authentic experiences for wealthy donors, LaShonda Williams and Julia Patrick share actionable insights on questions from viewers.
Groundbreaking insights behind understanding major nonprofit donors, with a donor research tool that determines how much a donor might give. Donor Abacus operationalizes donor research, providing an objective, bias-free approach to determining the ideal donation amount for major gifts. By analyzing key data points and leveraging subscriber insights, Donor Abacus boasts predictive accuracy within 5% of actual pledges, empowering fundraisers to confidently navigate gift conversations and assess pipeline value.
The transformative potential of strategic fundraising approaches grounded in donor-centricity, digital innovation, and proactive volunteer engagement in 2024. We are led by Katie Gaston, a product marketing manager at Bloomerang, and she talks about meeting donors where they are, leveraging technology, and cultivating volunteer support. By embracing these principles, nonprofits can unlock new avenues for growth, sustainability, and mission impact.
The role of a fundraiser extends far beyond mere solicitation; it's about fostering a culture of philanthropy, building trust, and creating lasting impacts. Ken Phillips, named the Association of Fundraising Professional’s “2024 Fundraiser of the Year”, embodies these principles with remarkable distinction. In an insightful conversation with host Julia Patrick, Ken shares invaluable perspectives on the evolving landscape of fundraising and its profound significance in shaping a better world.
Ken brings to light the critical role of fundraisers in catalyzing positive change. With over four decades of experience, Ken epitomizes the transformative power of fundraising, grounded in a profound belief that it builds a better world, stating, "Raising money for good programs that help people and giving donors something of value... as a fundraiser, you're helping two worlds." His journey began with a deep-rooted passion for social impact, shaped by childhood influences and a commitment to excellence instilled by his parents. Through various roles in esteemed organizations like Isaac, Save the Children, and Plan International, Ken orchestrated remarkable growth, tripling incomes, and spearheading innovative strategies.
Throughout the fast-paced discussion, Ken points to the imperative of organizational cohesion, advocating for a holistic approach to fundraising. He advocates for a shift towards 'total organization fundraising,' where every member is empowered to champion the cause. He challenges the status quo, highlighting the pressing need for internal communication and professional development within fundraising teams. By fostering a culture of philanthropy and nurturing internal talent, Ken envisions a future where fundraisers are truly catalysts of change, driving sustainable impact worldwide.
As a leader in the nonprofit sector, using strategic foresight, collaborative teamwork, and unwavering persistence, Ken Phillips exemplifies the transformative potential of fundraising in shaping a world defined by compassion, equity, and opportunity.
Nonprofit’s asked; Are donors always right? Why don’t nonprofit’s pay commissions? How should fundraisers cover expenses? Should nonprofits apply for as many grants as possible?
The host, with guest host LaShonda Williams, from Fundraising Academy, addressed these topics with expert insightful responses, focused on strategic thinking in nonprofit fundraising. They emphasize the need for alignment between grant applications and an organization's existing programs, highlighting the potential wastefulness of pursuing grants unrelated to their mission. LaShonda also provides practical advice on ethical fundraising practices, including the significance of donor and fundraiser rights, while cautioning against toxic donor relationships. Furthermore, she points to the value of clear communication and due diligence in grant writing and expense management, stressing the importance of fiscal responsibility and ethical conduct in the nonprofit sector. Additionally, LaShonda and Julia promote the upcoming Cultivate conference, designed to empower professionals at all levels within the nonprofit landscape and offering actionable insights into effective fundraising strategies.
Unraveling the complexities surrounding donor dominance in the nonprofit sector. With an emphasis on ethical fundraising practices, Angela Barnes and Jack Alotto discuss the subtle yet impactful dynamics that can arise between donors and organizations.
Donor dominance, as Barnes articulates, is not a sudden occurrence but rather a result of gradual actions that erode organizational boundaries. It emerges when donor-centric fundraising lacks clear communication and defined limits. Alotto corroborates this by citing instances where donors exert influence over organizational decisions, leading to mission drift or compromised values.
One key takeaway from the discussion is the importance of establishing clear boundaries and ethical guidelines for donors. Barnes introduces the concept of a "donor code of ethics," which outlines expectations for both donors and organizations. By fostering transparency and accountability, such codes aim to maintain the integrity of nonprofit missions while honoring donor contributions.
The conversation delves into the power dynamics inherent in fundraising, highlighting the challenges faced by fundraisers in navigating donor expectations. Barnes and Alotto stress the need for fundraisers to advocate for their organization's mission and values, even in the face of substantial financial offers.
The trio also speaks about the evolving landscape of philanthropy, where donors increasingly seek collaborative partnerships rather than mere transactional relationships. Barnes and Alotto advocate for a shift towards a community-centric fundraising model, where donors are viewed as allies in advancing organizational missions rather than saviors.
This is candid dialogue, sharing personal anecdotes and insights gleaned from the extensive experience our guests have in the nonprofit sector. Their collective commitment to fostering ethical fundraising practices serves as a beacon for fundraisers navigating the complexities of donor relationships, reminding fundraisers to uphold ethical standards, and prioritize mission integrity in all donor interactions.
Learn more about Angela Barnes at www.carter.global
Learn more about Jack Alotto at www.fundraising-academy.org
Grant writing for nonprofits, with strategies for navigating grant applications with an equity-centered approach, with Stephanie Somerman, Senior Director at Elevate. From redefining the narrative to empowering communities, we focus on the importance of putting people at the forefront of grant proposals.
Elevate specializes in institutional fundraising, aiding nonprofits in securing vital resources for their impactful work. Stephanie stresses that the grant application process isn't solely about submitting proposals but entails a comprehensive journey, from relationship-building with funders to understanding community needs deeply. Central to the conversation is the concept of centering equity in grant writing, defined as prioritizing people's experiences and needs, ensuring their voices drive the narrative. Stephanie emphasizes the significance of people-centered language, urging nonprofits to convey their work authentically by reflecting the perspectives and historical context of the communities they serve.
Stephanie and our cohosts address the challenge of ensuring funders understand and appreciate equity-centered approaches, acknowledging the limited awareness among some funders, emphasizing the role of nonprofits in educating them. Through meticulous research and thoughtful grant narratives, nonprofits can advocate for equitable solutions while respectfully challenging funders' perspectives.
Stephanie advocates for a shift in strategic planning within nonprofits, posing a bottom-up approach that empowers staff with lived experiences. By starting strategic planning discussions with frontline staff, organizations can tap into invaluable insights and foster a culture of agency and innovation.
Throughout this fast-paced episode, Stephanie underscores the complexity of grant writing within often constrained character limits, encouraging nonprofits to incorporate contextual elements such as historical and cultural context, alongside direct community perspectives, to enrich their grant narratives authentically, creating compelling narratives that resonate with funders.
Discover the power of data-driven strategies, efficient donor management, and relationship cultivation for successful nonprofit capital campaigns. Gain practical advice for navigating fundraising challenges and maximizing impact in your nonprofit organization.
Guest expert Kirsten Wantland joins cohosts Julia Patrick and Meredith Terrian to discuss the intricacies of fundraising strategy, data management, and the importance of cultivating relationships for successful capital campaigns. Kirsten, a seasoned professional with years of experience at Bloomerang, offers her insights into the world of nonprofit fundraising and the tools and methodologies used.
Kirsten recounts her journey into fundraising, highlighting her initial fascination with community connections and her discovery of tools like Bloomerang and wealth prospecting, which revolutionized her approach to the field. As she explains, her role involves assisting clients in optimizing their fundraising efforts through efficiency audits and strategic advising.
A key aspect of Kirsten's expertise lies in the understanding and utilization of data. She details the importance of clean data and its role in informing fundraising strategies, particularly in the context of capital campaigns. By analyzing donor engagement, wealth indicators, and past contributions, organizations can prioritize their outreach efforts effectively.
Throughout the conversation, Kirsten emphasizes the need for fundraisers to move beyond reactionary tactics and adopt a proactive approach to donor cultivation. She stresses the importance of identifying potential donors within existing databases and nurturing those relationships to unlock future fundraising opportunities.
By harnessing the power of tools like Bloomerang and wealth prospecting, organizations can skyrocket their capital campaigns.
The transformative intersection of professional sports and philanthropy with Joanne Pasternack, President at Oliver Rose. This high-speed interview starts with Joanne’s personal journey highlighting the power of sports. Her work with athletes and nonprofits challenges the one-size-fits-all view of athlete involvement in philanthropy, advocating for strategic, authentic engagements between athletes and causes. Her efforts with Athletes Voices and emphasis on athlete activism showcases the evolving landscape of sports figures as influencers for nonprofit missions and social change. Watch, as Joanne outlines collaborative partnerships between athletes, nonprofits, and corporate sponsors, stressing the value of alignment and mutual appreciation. Through authenticity, strategic matchmaking, and collaboration, her insights reveal the vast potential of athlete influence on meaningful philanthropic endeavors and social impact.
With Ramadan, we construct the link between this sacred month and philanthropy, shedding light on its significance and impact on nonprofits, with insights into how Muslims observe Ramadan and engage in charitable giving (Zakat), offering a unique perspective on this spiritual practice. Host Julia Patrick welcomes Muhi Khwaja, a trainer from Fundraising Academy and co-founder of the American Muslim Community Foundation.
In a thought-provoking dialogue, Julia and Muhi engage in a deep look into the connection between faith and philanthropy, particularly during the holy month of Ramadan. Muhi explains, "Ramadan is a time of fasting, spiritual reflection, increasing worship, and good deeds." He emphasizes the diversity of experiences within Ramadan, shaped by cultural influences and family practices.
Addressing the intricacies of charitable giving during Ramadan, Muhi elaborates on the Islamic concept of zakat, highlighting its significance in the faith. He explains, "Muslims like to increase their charitable giving in Ramadan because of the additional blessings involved." This principle of giving back is deeply ingrained in Islamic teachings, with zakat being one of the five pillars of Islam.
Julia probes further, seeking clarity on the administration and distribution of zakat. Muhi describes that while in Muslim-majority countries, there may be government programs, individuals in the United States calculate and distribute zakat independently. He emphasizes the importance of adhering to the eight categories outlined in the Quran, ensuring that charitable contributions reach those in need.
Transitioning to practical considerations, Julian asks about the timing and frequency of charitable giving during Ramadan. Khwaja details various approaches, from weekly contributions to leveraging technology for daily transactions, especially during the holier last ten nights of Ramadan. He underscores the individualized nature of giving while acknowledging communal guidelines that shape distribution practices.
This fascinating episode also covers several other questions nonprofits sent in this week, around organizational partnerships, fundraising strategies, and sensitive scenarios involving donor relationships and program replication.
The intricacies of how to find corporate and event sponsorships for nonprofit and charity events and galas. The guest and host elaborate on the misconception that nonprofit’s corporate partnership’s revolve solely around events, pointing out the broader ecosystem encompassing various elements beyond just the event itself. The American Nonprofit Academy CEO, Julia Patrick, begins with, "It's about all the other things that go on... the nonprofit’s event is one part on the dial, but it's really an entire ecosystem of your nonprofit, it’s mission and the partnership with the corporations."
Julia stresses the importance of long-term value and community connectivity for corporate partners, stating, "They want to be associated with a cause or a mission... they want to be perceived more as a community partner and involved with the nonprofit’s success.", going on to highlight the role of marketing departments in sponsorship decisions and the goal of organizations becoming associated with particular causes that complement them.
Julia further elaborates on strategies for maximizing exposure through media partnerships, emphasizing the value of pre, during, and post-event coverage across print, broadcast, and digital platforms. She notes the growing significance of new media, highlighting the need for nonprofits to drive their online presence and content creation for social media platforms.
The lively conversation shifts to ad includes innovative sponsorship tactics such as stage introductions, where corporate representatives receive FaceTime without the pressure of delivering a formal speech. Julia also touches upon the importance of quantifying nonprofit outreach and impact numbers, as well as expressing gratitude to sponsors in annual reports, reinforcing the ongoing relationship beyond individual events.
This learning episode underscores the holistic nature of corporate partnerships, urging nonprofits to adopt a strategic, long-term approach that transcends event-centric thinking. Through thoughtful stewardship, quantifiable impact, and ongoing communication, nonprofits can cultivate meaningful and lasting relationships with their corporate sponsors.
Nonprofits are increasingly exploring innovative revenue streams, and the Children's Treehouse Foundation offers a compelling case study in leveraging specialized programs for financial sustainability. In this video featuring Gregor Debruhl, Executive Director of the Foundation, the conversation centers on the strategic licensing of their signature program, CLIMB, to hospitals and institutions. This model not only expands the program's reach but also generates vital revenue for the nonprofit.
Gregor Debruhl outlines the significance of the CLIMB program, designed to support children and families navigating the emotional turmoil of a cancer diagnosis within the family. "CLIMB is a six-week art-based, evidence-based program designed to help children and their families build communication and develop positive coping strategies," Debruhl explains.
This fast-paced discussion sheds light on the practical aspects of licensing nonprofit programs. Debruhl stresses the importance of aligning such initiatives with the organization's mission and capabilities. "For me, it was really important to focus on philosophically why we want to do this. I wanted to escape fundraising... but that's not really enough of a reason to jump into this," Debruhl shares, referencing the need for a deeper strategic fit rather than purely financial motivations.
The licensing model presents both challenges and opportunities for nonprofits. On the technical side, establishing a successful licensing framework involves creating and managing infrastructure, marketing, developing pricing strategies, and negotiating contracts. Debruhl's insights into navigating these complexities, coupled with his emphasis on the philosophical alignment of licensing initiatives, provides valuable lessons for other nonprofits considering similar paths.
This licensing approach necessitates a delicate balance between financial sustainability and maintaining program integrity. Debruhl outlines the measures used to ensure their CLIMB program's consistent delivery, including comprehensive facilitator training and feedback mechanisms. This approach ensured the program remains effective and true to its evidence-based roots, even as it expands geographically and financially supports the foundation's mission. mission. The Children's Treehouse Foundation's success with the CLIMB program illustrates the potential of such strategies to both enhance program impact and ensure organizational sustainability.
You’ll enjoy this chat with Howard Pearl, the CEO of careasy.org, an organization dedicated to charitable adult rides and services. Careasy.org's work is its innovative approach to fundraising through vehicle and real estate donations. Howard describes how they provide a turnkey solution for nonprofits of all sizes, ensuring they receive support tailored to their needs, serving both major organizations like the American Red Cross and smaller local charities with equal dedication.
Howard discusses the “On the Go” program, which offers transportation services for seniors and other communities with transportation barriers. This program addresses crucial needs within aging populations, emphasizing the significance of maintaining dignity and independence for individuals as they age.
Throughout the chat, with our host Jarrett Ransom, Howard emphasizes his organization's commitment to supporting nonprofits and communities, sharing how their teams are setup for attracting donors, including leveraging marketing efforts and conducting wealth screenings to identify potential supporters.
Howard offers thoughtful words on the privilege of serving diverse nonprofits and communities, highlighting the NPO’s focus on promoting the missions of their partner organizations rather than their own brand. As Howard aptly put it, "It's a privilege to do this job. You're not helping one organization or one person. You're helping so many of them."
He encouraged listeners to explore careasy.org to learn more about their impactful work and how they can get involved in supporting various causes.
Explore the Country’s largest collection of current nonprofit learning and training videos from the top Social Impact and Nonprofit Sector Leaders!
Keyword Search: