From Click to Connection: Building Donor Relationships Online
Online giving isn’t just the future of fundraising—it’s the now! Emily Kelly, National Accounts Manager at Bloomerang, delivers a practical, energizing roadmap for nonprofits to raise more money online—without adding more stress to already full plates.
This conversation is for any nonprofit ready to increase online giving, improve donor retention, and strengthen relationships in a digital-first world. Emily blends practical “fix it today” steps with a bigger vision for creating donor experiences that inspire giving, year after year.
Emily’s passion for relationship-building is woven through every tactic she shares. With a background in marriage and family therapy, she sees fundraising not as transactions, but as an opportunity for deeper human connection. “The power of please and thank you is so much more powerful than anything else,” she begins—a reminder that technology should serve relationships, not replace them.
Her first piece of advice is deceptively simple: make sure your donate button works. Too often, organizations overlook this basic step. Then, view your donation page through the eyes of a first-time visitor—would you feel compelled to give? Is it clear, inviting, and emotionally engaging? Placement matters too. The donate button should be easy to spot, ideally at the top of your page, without forcing visitors to search for it.
Emily urges nonprofits to offer multiple payment options—credit/debit cards, Apple Pay, Google Pay, ACH, and even Venmo—to meet donors where they are. Each generation prefers different tools and limiting payment methods risks losing potential gifts.
She also challenges organizations to reimagine the donor experience for online gifts. Segmentation is key—tailoring acknowledgments by gift size, donor type, or relationship . . . . . . . . .
How Nonprofits Can Advertise on TV: Target Donors by ZIP Code!
Connected TV (CTV) advertising isn’t just for big brands anymore—it’s an emerging frontier for nonprofits to tell their stories on the biggest screen in the house. Kris Johns, CEO and founder of AdGood, shared how his organization is unlocking unused, high-quality streaming ad space for nonprofits—at up to 70% off market rates.
AdGood works directly with major publishers and platforms to collect unfilled “ad slates” (those silent filler moments you see while streaming) and make them available exclusively to nonprofits. “We sit at the bottom of the ad stack,” Kris explains, “so anything they don’t fill, we get access to.” This programmatic approach allows nonprofits to run CTV campaigns with the same flexibility and robust reporting as they would on Meta or Google—except now, they’re on television.
CTV offers a unique blend: the emotional impact of a full-screen, in-home experience with the precise targeting of digital marketing. Nonprofits can target down to a single ZIP code, choose dayparts, and even adjust campaigns mid-flight for maximum return. It’s an opportunity to put your mission front and center while supporters are engaged with content they love.
For organizations without in-house production capabilities, AdGood has built a self-serve AI-powered ad generator. In just minutes, nonprofits can create a 30-second, TV-ready spot by entering their website URL, swapping images or scripts, and even translating into 30+ languages. Ads can be hyper-local (with a budget starting at just $250) or scaled nationally with managed services.
Kris emphasizes that this isn’t just about filling empty ad space—it’s about empowering nonprofits with tools and access they’ve historically been priced out of. . . . . . . . . .
Reignite Your Board’s Fundraising: 8 Big Tips That Actually Work!
This high-energy episode of Fundraisers Friday is packed with smart, actionable tips to help nonprofit leaders reignite board engagement—especially when things feel slow or disconnected. Cohosts Julia C. Patrick and Tony Beall bring clarity, candor, and creativity to the perennial challenge of motivating board members to actively participate in fundraising.
“If board members understand their roles and are equipped with tools, they can feel confident and proud to help raise funds,” starts Tony. He encourages nonprofits to start with clear job descriptions and fundraising expectations—not as pressure, but as empowerment.
Julia adds heart to the conversation with a powerful reflection: “When we elevate one board conversation, that knowledge often travels with members into other parts of their community.” This ripple effect of board engagement is a golden opportunity for nonprofits to build momentum well beyond their own walls.
They cover eight key strategies, including:
· Revisiting board policies and roles in fundraising
· Turning mission moments into impact moments
· Using real dollar amounts (not percentages!) to make financial urgency tangible
· Engaging board members in grant applications and partnership opportunities
· Celebrating donor wins and learning from not-so-great experiences
· Tapping into each member’s personal “why” to foster deeper commitment
One particularly refreshing approach? Encouraging board members to share their successes—and even their mistakes—so others can learn and grow together. “We’ve all had experiences as donors, good and bad,” says Tony. “Sharing both helps us create better outcomes and stronger relationships.”
You’ll also hear a compelling conversation about how board members can fill various fundraising roles—prospector, cultivator, solicitor, or steward—so no one feels forced into uncomfortable territory. “Every board member can participate in at least one of these ways,” Tony . . . . . . . . .
If I Have a Program That Requires ME to Run It— It’s a Failure In Progress!
What if our best intentions were doing more harm than good? In this compelling and unflinchingly honest conversation, global humanitarian consultant Jen Brewer, Vice President at Care for Life, challenges the deeply ingrained dynamics behind the so-called “hero complex,” also known as the white savior complex.
Jen’s lived experience—once showing up with “20 suitcases full of stuff to give” to Guatemalan communities—serves as the jumping-off point for this raw and revealing discussion about what real help looks like. With decades of international service work, Jen isn’t interested in guilt trips or shame tactics. Instead, she invites a shift from paternalistic giving to genuine empowerment.
Care for Life’s Family Preservation Program in Mozambique provides a concrete model. Rather than offering handouts or short-term missions, they employ local staff to walk with entire communities through multi-year journeys of education, self-reliance, and sustainable growth. Jen makes clear: this isn’t about swooping in and saving people—it’s about listening, partnering, and trusting communities to lead themselves.
“The only tweak we needed to make,” Jen explains, “was to train their doctor—rather than replace them.” That small shift encapsulates her broader message: good intentions aren’t enough. Without humility, reflection, and a willingness to step back, well-meaning aid can unintentionally dismantle local economies, erode agency, and reinforce dependency.
She contrasts acute and chronic interventions, urging nonprofits to ask hard questions: Are we helping during a crisis—or perpetuating a crisis mindset for long-term issues like poverty? Are donors prepared to support systemic change instead of photo-worthy quick fixes?
The impactful discussion also surfaces the unspoken cultural programming behind American charity impulses—whether it’s collecting coats . . . . . . . . .
Learning from Tech Startups: Fundraising Strategies Nonprofits Need Now
Exploring how nonprofit fundraisers can adopt the disciplined mindset and tools of the startup world— with special guest Jeffrey Fidelman, CEO of Fidelman & Co.. Jeffrey, whose firm delivers “fundraise-as-a-service” to early-stage companies and emerging managers, shares a structured and data-informed approach to relationship-building that challenges many long-held assumptions in the nonprofit sector. This fascinating discussion will challenge nonprofit professionals to rethink the very architecture of their fundraising systems by borrowing proven tactics from startups—without sacrificing the human touch.
At the core of Jeffrey’s message is the idea that fundraising is a systematic process, not a single pitch or magical conversation.
Jeffrey maps out a dual-layer approach to fundraising: the quantitative layer, involving workflow, analytics, and consistency; and the qualitative layer, which focuses on personalization, trust, and long-term relationship development. He draws comparisons between nonprofit fundraising and sales funnels in the for-profit world, urging nonprofits not only to expand the top of the funnel, but to improve conversions at the bottom—where so much potential is lost.
A key takeaway for nonprofit leaders is the importance of tech-enabled tracking and experimentation. Jeffrey introduces the concept of hypothesis-driven outreach, advising organizations to run structured experiments over 60–90 days and adjust based on data. He explains how simple tools like Google Sheets or CRM platforms like HubSpot and Zoho can help nonprofits monitor donor progression, email open rates, and reply rates—unlocking previously invisible insights.
This rich conversation also addresses transparency, both internally and externally. Jeffrey critiques the secrecy often surrounding fundraising data within nonprofit teams and stresses the importance of shared pipelines and consistent communication. As he explains, . . . . . . . . .
Risk Aversion Is the Real Threat: Playing It Safe Could Be Hurting Your Nonprofit
In a sector that thrives on purpose yet struggles with burnout, Paul Hanscom, Chief Growth Officer at Ewald Consulting, unpacks what happens when nonprofits become risk-averse after a crisis—and the surprising costs of playing it safe.
This conversation is a powerful challenge to nonprofit leaders: don’t retreat. The world is still changing—rapidly—and the organizations that will thrive are those who remember what got them through the last storm and are brave enough to face the next one head-on.
Paul, a Certified Association Executive (CAE), begins with a reflection on 20 years of working with nonprofit boards and executives. His insights span not just the tactical, but the philosophical: What is lost when an organization, once agile and responsive during the pandemic, slips back into indecision and overly cautious governance?
As Paul notes, “We’ve opened up people’s eyes and created new opportunities… they don’t want to go back to the way things used to be.” This sentiment fuels the entire conversation—a reminder that organizations grew stronger by being nimble, collaborative, and bold during the pandemic. Now, many are at risk of losing that momentum.
Paul addresses executive burnout and decision fatigue. Boards are often leaning harder on Executive Directors and CEOs, who are caught between exhausted staff and cautious boards. As Paul puts it, “The turnover rates for executive directors have never been higher.” This reality points to the need to reassess organizational culture—not with fear, but with clarity and courage.
This dynamic discussion considers the root of the sector’s current malaise. Is it fatigue? Fear? Habit? The answer, Paul suggests, lies in building a risk-aware . . . . . . . . .
Interim Fundraising Leaders: Building Culture and Sustaining Development
Explore a rarely discussed intersection in nonprofit leadership: the power of interim roles in development and fundraising, with Jeffrey R. Wilcox, President of Interim Executives Academy, and Joan McBride, CEO of GreatRake, McBride and Associates. This conversation charts new ground—arguing that interim fundraising leaders are not temporary placeholders but catalysts for cultural and operational evolution.
Jeffrey emphasizes that nonprofit organizations often treat development challenges as process issues, when in fact, they require deeper organizational change. “We don’t need a consultative intervention,” he declares. “We need an evolutionary capacity-building process.” Interim development professionals, he explains, are trained not just to execute fundraising tasks but to reimagine philanthropy as a shared, embedded function across an organization.
Joan shares her own trajectory—from consultant to interim executive—and reinforces the value of a full-year commitment in interim roles. This timeframe allows for relationship-building, stabilization, and insights into the entire annual fundraising cycle—giving successor hires a strong foundation for long-term success. She points to one assignment where her interim groundwork helped a permanent hire stay three years—well beyond the national average of 19 months for development directors.
The episode also confronts difficult truths about turnover, burnout, and unrealistic expectations in fundraising leadership. Jeffrey notes that many fundraisers are “kicked to the curb” despite their talent. His solution? An intentional training program rooted in 14 core protocols for sustainable philanthropic leadership. These protocols are designed to ensure that interims leave behind a strengthened infrastructure and a clear pathway for future leaders.
The discussion widens to explore systemic issues—from federal funding cutbacks to AI’s impact on communication, from . . . . . . . . .
What the Development Team Wishes You Knew: Fundraising Is Everyone’s Job
For nonprofit leaders who want to improve internal communication, build a culture of philanthropy, and empower their entire team to support fundraising goals, cohosts Julia C. Patrick and Tony Beall spark an important and timely conversation about the often-misunderstood role of fundraising teams—and how to break down the organizational silos that hold back true impact. This
With wit, warmth, and wisdom, the pair explores why internal teams—from programming to finance to marketing—need to better understand the full picture of development work. From donor stewardship to impact selling, the development role is far more than gala invitations and lobster dinners. “Fundraising is everyone’s business,” Tony shares, “because all departments contribute to the promises we make to donors.”
The cohosts lay out how development professionals are often misperceived as simply social butterflies, when in fact their work is relationship-building, mission-selling, and impact-driving. They offer smart, actionable suggestions for fostering stronger internal collaboration—such as shared Google Docs for monthly updates and scheduled cross-departmental briefings—to ensure all team members know what’s happening across the organization.
Julia and Tony also discuss the powerful role of storytelling, customer service, and donor engagement, comparing nonprofit stewardship to luxury brand experiences. They encourage staff to become donors themselves—to feel what it’s like to be thanked (or not) and to understand the emotional side of giving.
They wrap up with a compelling case for emotional intelligence in leadership. Julia recounts a story where a development director felt deflated after discovering their C-suite colleagues didn’t know the annual fundraising goal—only to realize that fear, not apathy, was behind the silence. “There are no dumb questions when we’re trying to . . . . . . . . .
Nonprofit Budgeting Without Siloes: How to Build Collaborative Financial Strategies
It’s budget season for nonprofits, and Dr. Stephanie Rose-Belcher, Chief Operating Officer at JMT Consulting, brings powerful insight to the table in this energizing session with host Julia Patrick. With over three decades of nonprofit sector expertise, JMT helps finance departments move from back-office cost centers to proactive strategy drivers—and Stephanie shows us how. Whether you’re preparing for the fiscal year or completely rethinking how your nonprofit builds financial strategy, this episode offers more than insight—it gives you a roadmap.
“We need to stop thinking of budgets as fixed and start treating them like what they really are—a living, breathing plan of action,” Stephanie begins. This instructive conversation lays out exactly how nonprofit leaders can reframe budgeting as a collaborative, mission-aligned process rather than a one-time spreadsheet task.
The conversation opens by emphasizing the necessity of starting with a strategic plan. Before anyone touches a budget template, the entire leadership team needs to align on long-term goals, funding mechanisms, and sustainability models. Only then does budgeting begin—with intention and purpose.
Stephanie urges nonprofit leaders to ditch the siloed approach. Budgeting shouldn’t live with just the CFO. It must involve department heads, development teams, and the board to ensure full alignment between goals and resources. This transparency avoids the all-too-common tension that arises when program and development departments operate without a shared roadmap.
One standout tip: Build not one, but three budgets—best case, expected case, and worst case. “This isn’t just a COVID-era idea,” Stephanie asserts. Scenario planning is a best practice that strengthens resilience and foresight.
Stephanie also shares how benchmarking and key performance indicators . . . . . . . . .
From Crisis to Credibility: Nonprofit Growth Lessons
How do you lead when everything feels uncertain? Carina Santa Maria, CEO of Shelter Youth and Family Services, shared a bold, forward-thinking approach to nonprofit leadership in challenging times. From weathering funding impasses and the pandemic to rethinking donor relationships and pioneering new models of care, Carina proves that crisis can be a catalyst for transformation.
Shelter-Inc.org, based outside Chicago, has served vulnerable youth and families for 50 years. Yet Carina candidly shares that despite its legacy, the organization has had to reinvent itself multiple times. Whether navigating Illinois’ state budget freeze or pivoting during COVID-19, the common thread has been resilience backed by strategy. “We had to pivot and find the resources to make sure those services were delivered,” Carina says.
But this conversation is about more than survival—it’s about rising. Carina reveals how she and her team moved away from event-based fundraising and focused on cultivating deep donor relationships. The result? A record-setting $1.8 million raised in one year—without galas or trivia nights. This change didn’t come easy, but it paid off with greater mission alignment and long-term investment from supporters.
Carina also discusses the organization’s next bold chapter: building Illinois’ first DCFS-approved group home for child victims of human trafficking. What began as a donor’s $50,000 trust experiment has blossomed into a $5 million initiative. “He told me, ‘I don’t care if it works. I just want to see you think outside the box,’” Carina shares. It’s a stunning example of what’s possible when leaders are trusted and supported to innovate.
The episode touches on advocacy, trauma-informed storytelling, and building credibility . . . . . . . . .
Professionalizing Volunteer Leadership: Transforming Nonprofits
What if your volunteer engagement strategy was more than just a nice-to-have? What if it were the heartbeat of your nonprofit’s growth, donor development, and impact? That’s exactly the message Nicole R. Smith, Executive Director of AL!VE (Association of Leaders in Volunteer Engagement), and Allie Acridge, Volunteer Engagement Specialist at The Women’s Community, bring to this energizing conversation.
Nicole, a Certified Volunteer Administrator (CVA), kicks things off by explaining the value of professionalizing volunteer engagement: “Managing volunteers, when done well, is like a conductor overseeing an orchestra.” She urges organizations to treat volunteer engagement as a strategic function that touches every part of the organization, not as an afterthought or disposable tag.
Allie echoes that sentiment through her work with a domestic violence and sexual assault shelter, where volunteer coordination is both delicate and essential. “You come to a point where you need more—and AL!VE is that ‘more,’” she shares. From managing trauma-informed volunteers to maintaining confidentiality and safety, Allie’s day-to-day shows why expertise matters in this field.
The conversation spotlights AL!VE’s broader mission: to empower, educate, and connect volunteer leaders nationwide. Nicole emphasizes how volunteers can—and often do—become donors, board members, and organizational champions. But that transformation requires intentional communication and inclusion from all levels of the organization. “Volunteers who are treated well will become your biggest advocates. They’re better than any marketing campaign you could buy.”
The duo also introduces the AL!VE Impact Awards, which recognize outstanding volunteer engagement leaders across the country. Whether you’re nominating someone new to the field or a seasoned pro, these awards celebrate . . . . . . . . .
Where to Find Fundraising Talent (Hint: It’s Not Just LinkedIn!)
Finding great fundraising talent doesn’t have to feel like searching for unicorns! On this Fundraisers Friday conversation, Julia Patrick and Tony Beall team up to demystify the talent search and show nonprofits how to recruit smarter, not harder. Whether you’re scrambling to fill a vacant role, thinking about future staffing needs, or exploring nontraditional ways to build your dream team, this conversation is packed with smart ideas and refreshing encouragement.
Tony kicks things off with a reality check: “There’s a lot of talent out there—but how do we find them, and how do we know they’re the right fit for our organization?” From there, the episode unpacks practical strategies for evaluating current and future needs, exploring interim and fractional solutions, and rethinking how we define “qualified” candidates.
One concept is hiring for ‘high will, low skill’—especially in entry-level and mid-tier fundraising roles. These candidates bring enthusiasm, adaptability, and mission alignment, even if they lack years of sector-specific experience. As Tony explains, it’s about looking beyond resumes and finding people who are ready to grow with your organization.
The duo also makes a strong case for casting a wider net when posting jobs. Sure, LinkedIn and Indeed are fine—but why not also try your Chamber of Commerce, Urban League, or networking groups? They suggest your next superstar might be a hotel events manager or a corporate sales leader ready for a purposeful pivot into the nonprofit world.
They also tackle “the poaching taboo” head-on. Recruiting local fundraisers isn’t shameful—it’s smart, as long as you’re doing it to grow your mission, not to raid someone else’s donor portfolio.
Finally, they discuss . . . . . . . . .