Hiring a development director is one of the trickiest challenges nonprofits face today. With an average tenure of just 16 to 18 months, it’s no wonder organizations struggle to build sustainable fundraising programs. In this lively conversation, special guest Ellen Heydon, along with co-hosts Julia Patrick, Wendy Adams, unpack the harsh realities—and promising solutions—of hiring and retaining top talent. This eye-opening discussion offers actionable steps to address turnover, build fundraising cultures, and set realistic expectations. It’s a must-watch for you if you’re serious about nonprofit fundraising.
Ellen, of Excellent Designs LLC, doesn’t sugarcoat the problem: “It takes three years to build a successful fundraising program, but most development directors don’t even make it past the first 18 months.” Ellen launches right into the importance of creating a supportive infrastructure before hiring, including executive directors mastering the basics of fundraising themselves.
Wendy, reflecting on her 12+ years of nonprofit experience, adds in about the need for preparation. “Expectations must be coupled with a plan. You can’t just say, ‘We want 10% growth.’ How? From what?”
The trio share several practical strategies, such as conducting SWOT analyses to set realistic benchmarks and involving board members in fundraising education. “Put them in the room,” Wendy urges, “Let them hear from the sector—not just you.”
Continuing, Ellen challenges nonprofits to rethink their culture. “Fundraising isn’t transactional; it’s relational. If we’re not investing in relationships, we’re just following the norm—and failing.”
Reach out to Ellen: ExcellentDesignsLLC.com
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