In this conversation we speak with Marty Bird, Director of Marketing at JMT Consulting, about successful nonprofit conference marketing strategies. Marty reveals insights from 16 years of organizing “Innovate,” a premier event bringing together nonprofit finance professionals.
The conversation explores how JMT has strategically evolved its conference over time, leveraging partnerships and innovative marketing to position itself as a thought leader in nonprofit finance. This fast-paced dialog, with host Julia Patrick, provides a robust blueprint for nonprofits seeking to reinvigorate their event strategies post-pandemic.
Emphasizing the importance of networking at in-person conferences, Marty shares, “The networking opportunities are endless…finance professionals can discuss personally with us or with their peers; they don’t feel so alone.”
Marty speaks to the significance of careful sponsor selection and the meticulous matching of clients with relevant sponsors, to enhance the experience for everyone involved. He also talks about the value of hiring experienced event planners and staying agile to adapt content to industry changes, saying, “We’re giving them permission to talk to one another—to relate—and sometimes that’s all it takes with introverted individuals.”
If you’re thinking or planning an ‘in-person’ event or conference, you’ll want to pay close attention to Marty’s savvy advice!
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