AI in nonprofit fundraising strategy is transforming how organizations operate—but using it incorrectly can damage donor relationships and trust. In this conversation, Katie Gaston of Bloomerang opens the box with practical guidance on how to use AI effectively while avoiding the most common pitfalls.
Nonprofit professionals are increasingly turning to AI tools for donor research, reporting, and communications. The opportunity is clear: faster workflows, better insights, and increased capacity. But as Katie explains, AI is not a replacement for human judgment—it’s a tool to enhance it. “AI should be a supportive arm… but it should never replace your judgment as a fundraiser.”
From donor asks to personalized stewardship, the human connection remains at the core of successful fundraising. AI can prepare you for meetings, surface insights, and even recommend strategies—but it cannot replicate the emotional intelligence required in critical moments.
This episode also addresses key operational risks. Sending AI-generated content without review, relying too heavily on automated insights, and failing to maintain clean data can all create serious challenges. As Katie reminds us, “The quality of your data is what AI will know—garbage in, garbage out.”
You’ll also learn how AI can dramatically improve efficiency—reducing hours of reporting work to minutes—while freeing your team to focus on relationship-building and strategic thinking.
The takeaway? AI isn’t replacing fundraising—it’s redefining how effective fundraisers work.
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