We take a no-fluff approach to unpacking the real, often unspoken stressors that nonprofit fundraisers face. Cohosts Julia C. Patrick and Tony Beall dissect why development teams are overwhelmed—and what can be done about it.
This episode isn’t just a venting session—it’s a strategic reality check. It challenges nonprofit leaders to re-evaluate their expectations, timelines, and tech support, and to build internal systems that actually empower fundraisers.
Tony kicks things off with clarity: “Goal setting has to be done around data, history, and trends. It’s about future forecasting that’s actually grounded in reality.” He and Julia tackle a shared frustration: goals imposed from the top down with no involvement from development professionals. The conversation drills into how unrealistic fundraising targets, particularly when arbitrarily increased by boards or leadership, can lead to burnout, disengagement, and even job insecurity.
Julia adds, “We can’t just say, ‘Here’s the goal. OK, bye.’ We have to understand how to get there and why it matters.” From her candid recount of a story about a decades-long trust manager being asked to speak at clients’ funerals, Julia drives home that real donor relationships take time—and too often, organizations don’t allow that time.
Another sharp critique centers on short fundraising timelines. Tony explains that when leadership procrastinates or underestimates the runway required, it places unfair and urgent pressure on development teams. He urges organizations to share that burden across leadership—not just pile it onto fundraisers’ shoulders.
They also break down the communication chasm between marketing and development. As Tony states, “Marketing tells the story, but development and programs create it.” You’ll see how he argues that both departments should fall under the same leadership umbrella to ensure cohesive strategy and a united donor experience.
A particularly powerful segment looks into the anxiety of job security when unrealistic goals are not met—something many fundraisers silently battle. Tony shares a story from South Florida where a seasoned fundraiser is facing impossible expectations with no organizational adjustment or empathy. Despite loving the mission, the fear of being let go is real.
The fast-paced dialog concludes with a powerful call to action: invest in the tools that support development. Whether it’s CRM systems, AI platforms, or community foundation grants, fundraisers need the infrastructure to succeed. Tony suggests “Don’t feel guilty about investing in tools. These are vital for serving your community better.”