We’re discovering a flexible and accessible fundraising training program, designed to empower fundraisers at any stage of their careers. Our host is joined by Pearl Hoeglund from the Fundraising Academy at National University. As a Director, Pearl shares with our host Julia Patrick, and you as a viewer, her passion for nurturing the next generation of fundraising leaders. She calls upon the importance of learning, collaboration, and long-term career sustainability, that help nonprofit professionals thrive in a field that requires both skill and heart.
The Fundraising Academy offers a certification pathway that emphasizes relationship-driven fundraising, focusing on building authentic connections with donors. Pearl shares her personal journey through the program, noting how it transformed her approach. After completing the certificate, she said, “I approached donors confidently with excitement. I knew how to build authentic relationships with them and align them with the cause that they care about.” This confidence and strategy are key elements of the Academy’s curriculum, which equips fundraisers with the skills to secure major gifts and sustain long-term relationships—crucial for avoiding burnout.
What makes the program particularly compelling is its flexibility. With self-paced, modular courses, participants can dive into specific areas such as stewardship or donor outreach, then move on to other topics. The program culminates in a capstone project where fundraisers create a customized development plan for their organization, with guidance from a mentor. Pearl points to the real-world application of this training: “You leave the capstone with a fundraising development plan that you can bring back to your organization that can actually be activated!”
The certification is also highly accessible. For $2,500, participants get 125 hours of training, making it an affordable option for both individuals and organizations. Additionally, the program is being submitted for CFRE credits, further solidifying its value for professional development.