“You have to stand out on Giving Tuesday!” This dynamic conversation with Brian Kochheiser, Senior Account Executive at Bloomerang.com, dives into strategies that nonprofits can use to maximize their #GivingTuesday campaigns and drive year-end success. Whether it’s crafting impactful, donor-specific messaging or segmenting outreach for targeted engagement, Brian walks us through techniques that resonate. He begins with the importance of starting early: “The communication for Giving Tuesday really needs to start two to three weeks prior to the day.”
Brian also champions leveraging peer-to-peer fundraising, calling it an effective strategy to acquire new donors and energize existing supporters. “About 40% of Americans will give to a nonprofit because a family member or a friend asks them to,” he shares, which boosts the ripple effect of community-driven giving.
Don’t miss his call to action to thank donors promptly: “Block some time out to pick up the phone and thank those that supported you. That’s going to go a long way.”
This learning session is packed with actionable advice, from using data-driven insights to streamline donor communication to ensuring your donation process is frictionless. You’ll transform your nonprofit’s Giving Tuesday work into a launchpad for long-term donor engagement.
#GivingTuesday #NonprofitFundraising #DonorEngagement