Unlocking the mystery behind donor retention is critical for any nonprofit looking for sustainability and success. Wendy Mercurio, Market Research Specialist from Bloomerang, discusses groundbreaking strategies and unexpected insights.
Wendy presents data-driven info highlighting significant gaps and opportunities in fundraising strategies, emphasizing the importance of donor retention over donor acquisition. Wendy begins with a reminder, “The cost of acquiring a new donor is 5 times more than retaining a donor you already have,” bringing into sharp focus the economic and strategic necessity of donor retention. She shares compelling statistics, including the remarkable effectiveness of texting as a communication channel, offering, “If you send a text to your donors, you have an open rate of 95% to 98% within the first five minutes.”
Bloomerang’s open access to invaluable research empowers nonprofits with data-driven guidance, such as utilizing donor surveys and personalized communications, to significantly boost retention. This dynamic conversation is a ‘must watch’ for nonprofit fundraisers and leaders wanting practical strategies to energize their fundraising and donor relationships.
#DonorRetention #NonprofitStrategy #BloomerangInsights