The director of engagement at talks about capital campaigns in the nonprofit sector and shares insights from their recent national research on the impact of campaigns on nonprofits. The fast-paced conversation with Steven Shattuck, elaborates on the value of data-driven research and strategic planning in successful capital campaigns, debunks some myths, and explains why nonprofits should strongly consider the benefits of feasibility studies in their fundraising efforts.

The discussion touches on the success of capital campaigns despite challenges such as the COVID-19 pandemic and economic uncertainty. Steven emphasizes that bold and visionary leadership played a significant role in the success of these campaigns during challenging times. Steven says “When it comes to capital campaigns, it’s worth remembering that bold leadership and vision can overcome external challenges. People needed help, and if you had a clear case for support with a sense of urgency, those are the people who won in the last three years.” –

They address the myth of capital campaign cannibalization, where organizations fear that launching a capital campaign will negatively impact their annual fund. The research showed that this fear is largely unfounded, with most organizations reporting that their annual funds either increased or remained stable during capital campaigns.

You’ll learn the importance of feasibility studies in capital campaigns. Steven shares how these studies not only help organizations determine their campaign’s viability but also strengthen donor relationships, with organizations that conducted feasibility studies reporting stronger major donor relationships.