Explore the impact of capital campaigns in the nonprofit sector, featuring insights on data-driven success, myth debunking, and the benefits of feasibility studies from CapitalCampaignPro.com and Steven Shattuck. Despite COVID-19 and economic challenges, learn how visionary leadership and strategic planning fuel fundraising success.

The discussion touches on the success of capital campaigns despite challenges such as the COVID-19 pandemic and economic uncertainty. Steven emphasizes that bold and visionary leadership played a significant role in the success of these campaigns during challenging times. Steven says “When it comes to capital campaigns, it’s worth remembering that bold leadership and vision can overcome external challenges. People needed help, and if you had a clear case for support with a sense of urgency, those are the people who won in the last three years.” –

They address the myth of capital campaign cannibalization, where organizations fear that launching a capital campaign will negatively impact their annual fund. The research showed that this fear is largely unfounded, with most organizations reporting that their annual funds either increased or remained stable during capital campaigns.

You’ll learn the importance of feasibility studies in capital campaigns. Steven shares how these studies not only help organizations determine their campaign‘s viability but also strengthen donor relationships, with organizations that conducted feasibility studies reporting stronger major donor relationships.