The Nonprofit Show host Julia Patrick, interviews Rafi Norberg, the President of Nexus Marketing, about the importance of becoming an industry influencer in the nonprofit sector. Rafi, who leads a digital marketing agency specializing in reaching mission-driven audiences, underscores the significance of influencers in the nonprofit sector. By building partnerships with influencers and utilizing various digital platforms, nonprofits can enhance their reach, gain valuable insights, and amplify their impact. Becoming an industry influencer allows individuals to contribute to their organization’s mission while also nurturing their professional growth. Ultimately, leveraging influence.
Rafi begins by explaining the core focus of Nexus Marketing, which is to help businesses reach nonprofit professionals, associations, and educational groups through digital marketing strategies. To accomplish this, the agency dedicates a significant amount of time to understanding the different mission-driven markets and connecting with influencers within those markets. By identifying win-win opportunities between influencers and brands, Nexus Marketing has built a vast network of influencers that they work with to support their clients’ goals and increase exposure.
The discussion then jumps into the value of influencers for both nonprofits and individuals. From an organizational standpoint, influencers offer a refreshing alternative to traditional institutional channels. In the past, nonprofits primarily relied on a handful of publications or conferences featuring speakers from large, well-funded organizations. However, with the rise of influencers, there is now a broader range of voices and perspectives available. Nonprofits can learn from influencers who represent different organization sizes, causes, and backgrounds, gaining insights into various challenges, successes, and trends within the nonprofit sector.
Rafi emphasizes that finding influencers whose advice resonates with an organization can be a valuable source of learning and inspiration for both leaders and employees. Additionally, tuning in to influencers’ content can serve as a professional development tool, enabling individuals to build their own audience and personal brand outside of their organization.
As the conversation shifts to platforms where influencers are active, Rafi acknowledges the enduring relevance of traditional channels. These avenues continue to be important for gaining exposure and sharing expertise. However, he highlights the emergence of new media platforms, particularly podcasts and webinars, that cater specifically to the nonprofit sector. Rafi mentions “The Nonprofit Show” as an example, (Thank you Rafi!) where industry experts are invited to share their unique perspectives and engage with a wide audience. Leveraging these new media platforms provides nonprofits and individuals with opportunities to amplify their messages, connect with like-minded individuals, and establish themselves as thought leaders.