In this Thought Leader episode, Anne McAuley Lopez elaborates on the benefits of creating a book related to your nonprofit’s mission and achievements, stating, “Everybody has a story. Every business has a story. Yours just needs to be told.” She highlights the various storylines that nonprofits can explore, including their origin stories, impact milestones, and personal stories of founders and beneficiaries.
Anne also discusses the process of working with a ghostwriter and the importance of maintaining the organization’s authentic voice. She assures, “It’s not that it’s simple; it’s still a book and it’s still a project. But you could take pieces of chapters from your book and put them on your blog,” encouraging nonprofits to repurpose existing content like blogs and interviews for various marketing purposes.
Throughout the episode, Anne’s expertise in content creation shines through, offering several innovative insights for nonprofit leaders considering the idea of writing a book to boost their organization’s impact and elevate their funding success. Learn more about Agency Content Writer.