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Your Biggest Fundraising Mistake Might Happen Before Christmas!

Year-end fundraising strategy for nonprofits starts long before December. Ben Cooley, CEO of Maxwell & Marie, joins this Global Edition to explain how nonprofits can turn the holiday giving season into a carefully planned revenue opportunity, not a last-minute fundraising scramble. Ben's message is wonderfully direct: “Your resources are in your relationships.” That means successful fundraising can't depend only on an email blast sent when December arrives. The planning begins with a business question: What exactly are you raising money for? Finance, operations and program teams need to establish the target and purpose before the creative team develops the story and campaign. The . . . . . . . . .

Fundraisers. CEOs. Finance leaders. Technologists. Board experts. Strategists. A whole lot of smart thinking, fresh ideas, and real-world know-how — all waiting for you to explore!