How To Find New Donors In 2024
The transformative potential of strategic fundraising approaches grounded in donor-centricity, digital innovation, and proactive volunteer engagement in 2024. We are led by Katie Gaston, Senior Product Marketing Manager at Bloomerang, and she talks about meeting donors where they are, leveraging technology, and cultivating volunteer support. By embracing these principles, nonprofits can unlock new avenues for growth, sustainability, and mission impact.
As Katie begins, being a storyteller is foundational to effective fundraising. She emphasizes the importance of crafting compelling narratives that resonate with donors’ values and interests. She states, “We have to share the story in a meaningful way…so that it really resonates with what is meaningful to the individual.” This is key for understanding donors on a deeper level and tailoring communications accordingly.
One of the key strategies discussed is the imperative of meeting donors where they are, especially in the realm of digital giving. Katie highlights the potential of digital wallets like PayPal, Venmo, and Apple Pay in facilitating seamless donations. She notes, “By simply turning on things like Apple Pay and Google Pay, you can increase your donation page conversion rate by 8%.” This statistic speaks to the immense impact of integrating user-friendly payment options to enhance donor engagement and conversion.
Continuing, Katie elaborates on the untapped potential of volunteers as donors. Contrary to common apprehensions, she advocates for actively engaging volunteers in fundraising efforts, citing research indicating that 92% of volunteers are likely to donate to the organizations they serve. She says, “Cultivating them and seeing them as potential donors is a massively missed opportunity.” , highlighting the importance . . . . . . . . .
I Started A Nonprofit At 12!
12-year-old Arjun Sharda, founder, and executive director of Tleem.org, shares his remarkable nonprofit journey towards empowering individuals through education and technology. We hear how he formed Tleem.org at such a young age. With its mission to foster creativity and entrepreneurship among youth, Arjun’s insights demonstrate the power of purpose and persistence. He’s a “Student by day and Executive Director at night”!
Arjun Sharda reflects on his youthful passionate journey by pointing to the significance of empowering individuals to pursue their passions and unlock their potential from an early age, citing the lack of resources in elementary and middle schools as a driving force behind his nonprofit’s mission.
Arjun explains, “It’s especially important in this generation that we help people who have creativity, who have passion and help empower them to make businesses and to do stuff at an early age because we are called creative people when we are young.” This encapsulates his motivation to bridge the gap between youthful enthusiasm and practical skill development, laying the foundation for future innovation.
Show Host, Julia Patrick, commends Arjun’s initiative in reaching out and lauds the uniqueness of the American nonprofit structure. She engages in a profound discussion with Arjun about Tleem’s mission, its expansion through chapter structures, and the challenges he faces as both a student and executive director.
Arjun leads us through the evolution of Tleem.org from a local school club to a global movement, emphasizing the importance of providing resources and guidance to aspiring change-makers worldwide. He shares his aspirations for Tleem.org to be a household name, akin to renowned nonprofits, catalyzing transformative education and innovation.
Throughout . . . . . . . . .
The Three Types Of Donors
New research in understanding nonprofit donor’s, helping guide nonprofits towards better communications with donors, with Jane Pfeiffer, founder of FieldTrip.
Jane’s research reveals three distinct nonprofit supporter segments: empathetic, skeptical, and disconnected, which are not solely defined by demographics but by their beliefs, motivations, and views on nonprofit missions. Each segment requires tailored storytelling approaches to effectively engage and maintain support.
Moreover, Jane points to the importance of understanding donor attitudes beyond transactional perspectives, encouraging nonprofits to rethink how they approach fundraising, marketing, and storytelling. She offers actionable advice on identifying and engaging with different supporter segments within donor databases and events.
This new research underscores the transformative potential of understanding donor attitudes and behaviors, challenging nonprofits to adopt a more nuanced and empathetic approach in their interactions with supporters.
Host Julia Patrick acknowledges the need for a paradigm shift in nonprofit marketing and communication strategies. Jane encourages organizations to explore Field Trip’s research findings and consider integrating them into their decision-making processes to foster more meaningful connections with supporters.
Answers To Nonprofits Questions (Donors and Boards)
From dealing with large nonprofit donors and trust advisors, sorting nonprofit board member financial obligations, to explaining concepts like nonprofit cause selling and board dynamics, hosts Julia Patrick and Muhi Khwaja answer questions from nonprofits.
When faced with the dilemma of whether to bring someone else to a meeting with a large donor and their trust advisor, Muhi advises diversifying the skill set within the organization. He suggests involving estate planning lawyers or seeking pro bono services from local law firms to address legal questions effectively. Muhi emphasizes the importance of transparency and seeking assistance when needed, stating, “Don’t ever fear… I’ll get back to you.”
Speaking to the intricacies of fundraising strategies, Muhi clarifies the concept of cause selling, emphasizing its focus on relationship-driven approaches to cultivation and stewardship. He encourages nonprofits to leverage resources available through platforms like Fundraising Academy to educate board members and gain their buy-in to the process.
The conversation transitions to board management, where Muhi offers insights into determining the frequency of board meetings. He advocates for aligning meeting schedules with the capacity and commitment of board members, suggesting that quarterly meetings may suffice for certain organizations. However, he highlights the importance of regular committee meetings to ensure effective governance.
Addressing a question about the nuances between board dues and give-or-get policies, Muhi proposes a unique approach of assigning board members their own donor portfolios. This proactive strategy not only engages board members in fundraising activities but also fosters a deeper understanding of organizational goals and donor relationships.
Preventing Nonprofit Burnout
Mental and physical burnout in the nonprofit sector is an unfortunate reality, but there are ways to address it constructively. Meico Whitlock, founder of Mindful Techie, shares insights on how to protect ourselves from the ravages of nonprofit work.
Meico introduces a refreshing perspective on navigating burnout, urging us to change the conversation, with guidance that begins with, “We’re not chasing dollars or titles; we’re driven by a personal mission to leave the world better than we found it.” With that thought in mind, rather than a reactive approach, he advocates for proactive steps toward well-being. He believes in addressing burnout collectively and individually, offering a Change Framework comprising six commitments: Connect to Your Why, Honor Your Priorities, Acknowledge Limiting Beliefs, Negotiate Boundaries, Generate Inner Space, and Embody Well-being.
Throughout the conversation, Meico and the co-hosts, Wendy Adams and Julia Patrick, dig into the nuances of recognizing burnout. From increased sick days to withdrawal from colleagues, the signs are varied but crucial to acknowledge. Meico reminds us that self-care isn’t separate from the work; it is the work. By starting small, such as reaching out to HR for support or seeking medical advice, individuals can gradually reclaim balance.
The discussion unfolds into practical advice for individuals and organizations alike. Meico emphasizes simplicity, urging listeners to distill action plans down to what fits on an index card. He encourages a mindful, step-by-step approach, fostering a culture of grace and compassion toward oneself and others.
In the end, the fast-paced discussion will leave you with a profound insight: preventing burnout requires a shift in mindset and action. It’s about . . . . . . . . .
Insights from 2024’s Fundraiser of the Year
The role of a fundraiser extends far beyond mere solicitation; it’s about fostering a culture of philanthropy, building trust, and creating lasting impacts. Ken Phillips, named the Association of Fundraising Professional’s “2024 Fundraiser of the Year”, embodies these principles with remarkable distinction. In an insightful conversation with host Julia Patrick, Ken shares invaluable perspectives on the evolving landscape of fundraising and its profound significance in shaping a better world.
Ken brings to light the critical role of fundraisers in catalyzing positive change. With over four decades of experience, Ken epitomizes the transformative power of fundraising, grounded in a profound belief that it builds a better world, stating, “Raising money for good programs that help people and giving donors something of value… as a fundraiser, you’re helping two worlds.” His journey began with a deep-rooted passion for social impact, shaped by childhood influences and a commitment to excellence instilled by his parents. Through various roles in esteemed organizations like Isaac, Save the Children, and Plan International, Ken orchestrated remarkable growth, tripling incomes, and spearheading innovative strategies.
Throughout the fast-paced discussion, Ken points to the imperative of organizational cohesion, advocating for a holistic approach to fundraising. He advocates for a shift towards ‘total organization fundraising,’ where every member is empowered to champion the cause. He challenges the status quo, highlighting the pressing need for internal communication and professional development within fundraising teams. By fostering a culture of philanthropy and nurturing internal talent, Ken envisions a future where fundraisers are truly catalysts of change, driving sustainable impact worldwide.
As a leader in the nonprofit sector, using strategic foresight, . . . . . . . . .
Tech Trends In Nonprofit Finance 2024
The transformative power of technology in leveling the playing field in nonprofit finance. Jackie Tiso, CEO of JMT Consulting, discusses finding answers to finance-tech questions for nonprofits. Jackie shares JMT Consulting’s remarkable journey as a remote company serving nonprofits for over 30 years and elaborates on the evolution of technology and its impact on nonprofit operations, stressing the importance of financial management over traditional accounting practices. She speaks to the significance of seeking expertise from various sources, including online resources, conferences, and partnerships with specialized consultants. Jackie outlines how nonprofits can embrace the integration of diverse tools and expertise, emphasizing collaboration over competition in the sector. She explores the challenge of keeping pace with rapid technological advancements and advocates for a disciplined approach to continuous learning and knowledge sharing within the nonprofit community.
Preventing Fraud in Nonprofit Organizations
Preventing fraud in nonprofit organizations, with key strategies and actionable tips, for organizations to mitigate risks and maintain financial integrity. In today’s digital age, nonprofit organizations face an array of challenges, including the looming threat of fraud. Jennifer Alleva, CEO of Your Part-Time Controller, sheds light on implementing robust strategies to safeguard against fraudulent activities, outlining the role of internal controls, proper oversight, and proactive measures in mitigating risks. As she aptly puts it, “Fraud happens too often, and nonprofits are not immune to it.”
Jennifer begins by explaining the misconception that nonprofits are inherently safe from fraudulent activities, highlighting real-life cases where organizations fell victim to internal and external threats. From cyber risks to insider fraud, she stresses the significance of a vigilant approach, starting with establishing a culture of integrity and accountability at the top. Jennifer offers, “A top-down approach is essential, with the board and executive management setting the tone for ethical conduct and robust internal controls.”
Continuing, Jennifer gives insights into preventing fraud, including the necessity of background checks for personnel involved in financial management and the importance of segregating duties to avoid concentration of power. She emphasizes the need for regular financial reporting and analysis, urging board members to actively engage in monitoring financial activities. Jennifer suggests, “Board members have a responsibility to ask questions and seek clarity on financial matters, regardless of their expertise.”
In the digital realm, Jennifer warns against complacency and urges organizations to stay informed and proactive. She highlights the growing threat of cyber fraud, such as phishing attacks, and emphasizes the importance of continuous education and . . . . . . . . .
Nonprofit’s Questions (Are donors always right)
Nonprofit’s asked; Are donors always right? Why don’t nonprofit’s pay commissions? How should fundraisers cover expenses? Should nonprofits apply for as many grants as possible?
The host, with guest host LaShonda Williams, from Fundraising Academy, addressed these topics with expert insightful responses, focused on strategic thinking in nonprofit fundraising. They emphasize the need for alignment between grant applications and an organization’s existing programs, highlighting the potential wastefulness of pursuing grants unrelated to their mission. LaShonda also provides practical advice on ethical fundraising practices, including the significance of donor and fundraiser rights, while cautioning against toxic donor relationships. Furthermore, she points to the value of clear communication and due diligence in grant writing and expense management, stressing the importance of fiscal responsibility and ethical conduct in the nonprofit sector. Additionally, LaShonda and Julia promote the upcoming Cultivate conference, designed to empower professionals at all levels within the nonprofit landscape and offering actionable insights into effective fundraising strategies.
The Role of a Nonprofit Board Treasurer
The role of a Board Treasurer in a nonprofit extends beyond accounting tasks to encompass strategic financial oversight, transparency, and accountability. By prioritizing timely financial reporting, active engagement in budget discussions, and promoting transparency, treasurers play a pivotal role in safeguarding the nonprofit’s financial stability and mission fulfillment.
Jackie McLaughlin, a CPA with Chazin and Company, begins by dispelling the myth that only finance professionals can serve as treasurers. She points to having common sense as the key requirement, stating, “If you can run your own personal finances, you have enough common sense to be a treasurer.” Fiduciary responsibility, often perceived as complex, is simplified as acting in the best interest of the organization, akin to a parent making decisions for their child.
Jackie outlines the treasurer’s role in financial oversight, distinguishing it from hands-on accounting work. Treasurers primarily review financial statements and budgets, asking critical questions to ensure financial health. They collaborate with finance committees and executive directors to assess budgets, review financial reports, and make strategic decisions. Jackie emphasizes the importance of timely financial reporting, advocating for monthly financial statements and quarterly board reviews to detect and address issues promptly.
Jackie also speaks to transparency and accountability in financial management, emphasizing that nonprofits must be transparent with their financial information, including making audited financials and tax returns publicly available. She encourages regular financial communication and stresses the treasurer’s role in scrutinizing budget variances and ensuring corrective action is taken when necessary, sharing a cautionary tale about the repercussions of neglecting financial discussions within the board. She recounts a scenario where a nonprofit’s financial . . . . . . . . .
Nonprofit Messaging (Show me you know me)
Key aspects of nonprofit messaging and connecting with nonprofit’s audiences, including defining clarity in messaging to create lasting connections, and strengthening nonprofit’s organizational impact, with Jordana Merkin, CEO and founder of Voice for Good Marketing,
Jordana begins with the essence of clear messaging by stating, “Clarity creates connection.” She emphasizes the significance of defining an organization’s mission, target audience, and core values to effectively communicate its purpose, which guides organizations in uncovering the emotional core of their work, enabling them to resonate with their audience on a deeper level.
Suggesting a strategic approach to crafting messaging guides, emphasizing the alignment of mission, vision, and values, Jordana points to the importance of consistency in messaging across all communication channels, allowing organizations to maintain authenticity and reinforce their brand identity. Additionally, she stresses the value of maintaining continuity, especially during periods of transition, to ensure clarity and coherence in messaging.
Jordana then addresses the challenge of engaging diverse audiences while maintaining a cohesive message. She advocates for organizations to prioritize authenticity over universal appeal, acknowledging that not every individual or group will align with their mission and values. By focusing on resonating with their core supporters, organizations can cultivate meaningful connections and foster long-term relationships. In her words, “Show me you know me”.
Jordan gives strong encouragements for organizations to embrace their unique identity and values, even in divisive times. She advises against diluting messaging to cater to every audience, emphasizing the importance of staying true to core principles, whilst acting on strategic communication that addresses relevant issues and staying aligned with your nonprofit’s overarching mission and values.
Navigating the Intersection of Volunteers and Staff in the Nonprofit Sector
The benefits of strategic volunteer management for nonprofits, ranging from enhanced organizational reputation to increased community engagement. Insights on the intricate dynamics of volunteer-staff interactions, emphasizing the importance of thoughtful planning and effective communication in leveraging volunteer resources for nonprofit success, with Dana Scurlock, the Director of Recruitment from Staffing Boutique. With over a decade of experience in nonprofit staffing, Dana offers valuable insights into the dynamic relationship between volunteers and staff in nonprofit organizations.
Dana emphasizes Staffing Boutique’s exclusive focus on the nonprofit sector, serving clients ranging from small to mid-sized organizations in the New York City metro area and beyond. She highlights the firm’s role in identifying candidates for temporary assignments or direct hire placements, alleviating the recruitment burden for nonprofit hiring managers.
One key aspect Dana addresses is the cost-benefit analysis of utilizing volunteers within nonprofit organizations. She acknowledges the crucial role volunteers play in certain operations, such as running soup kitchens or food pantries, but also emphasizes the need for strategic evaluation, especially in grant-making bodies where volunteer staffing might be less feasible.
Dana points to the importance of professional volunteer management, particularly in smaller organizations that may lack dedicated volunteer coordinators. She suggests formal orientation processes to ensure volunteers feel valued, welcomed, and equipped to contribute effectively to the organization’s mission.
Dana also describes the potential for volunteers to serve as ambassadors for nonprofits, spreading awareness and championing their causes within their networks. She stresses the significance of offering volunteers meaningful experiences, whether through skill development opportunities, networking prospects, or resume-building activities.