Nonprofit’s Asked! (LYBUNT or SLYBUNT)
A lively Q&A session about: Nonprofit development director strategies, Pro-bono branding for charities, Effective board liaison roles, Donor retention reports, and leveraging NPO board members to raise money, hosted by Jarrett Ransom and joined by Muhi Khwaja, a trainer at Fundraising Academy.
The first question, sent in anonymously from Nashville, TN, concerned the pressure faced by a nonprofit’s Development Director due to board expectations. Jarrett advised setting boundaries between the board and the Development Director and ensuring that the board understands the director’s role and responsibilities. She also suggested aligning the board’s suggestions with the organization’s strategic plan.
Moving on to the second question, the topic shifted to branding. . . . . .how to find an advertising agency or marketing firm willing to work pro bono. Jarrett cautioned that while pro bono work might be available, it’s essential to budget for branding. She recommended looking for community events or co-working spaces that offer pro bono services and emphasized the importance of a well-thought-out branding strategy.
The third question came from a viewer in Dayton, OH, who wanted to know the best person to serve as a board liaison for a nonprofit. Muhi Khwaja joined the discussion at this point and shared that the executive assistant to the CEO or executive director often serves as a board liaison. They help manage board schedules and communication. Alternatively, a third-party person can be hired for this role. Muhi emphasized the importance of board liaisons in improving board coordination.
The conversation then delved into the concept of LYBUNT and SLYBUNT reports. Muhi explained that these reports . . . . . . . . .
The ROI Of Nonprofit’s Brand Building!
The role of brand building in a nonprofit’s success, with guest expert Eric Ressler. He encourages NPO’s to maintain a clear brand identity, engage with their communities, and strategically use their expertise to drive real-world change and revenue growth. As he aptly put it, “The brand is not something you just do and then it’s done. It requires constant building, curation, and attention.”
Host Jarrett Ransom had the pleasure of speaking with Eric Ressler, the founder and Creative Director of Design by Cosmic, a social impact creative agency. Eric shared valuable insights on the importance of brand building for nonprofits and its impact on achieving real-world action and revenue generation.
Eric highlights the essence of understanding a nonprofit‘s unique niche within the social impact landscape, emphasizing the need to focus on specific strengths and avoid mission creep. He points out that organizations should consider their brand as a dynamic relationship between the community and the organization, not just a logo or visual identity. Eric affirms that building and nurturing this relationship is an ongoing process that requires attention and consistent efforts.
He also addressed the fear some nonprofits have about taking a stance on divisive issues, acknowledging the challenges of navigating politically charged topics, and emphasizing that organizations should engage in issues within their expertise and advocate for what aligns with their mission and values.
How Nonprofit’s Fully Engage With Corporate Sponsors!
Insights into the art of nonprofit engagement with corporate sponsors, with expert Lori Zoss Kraska, from Growth Owl. Lori begins this lively learning session by emphasizing the power of brevity, stating, “The power of brevity is being able to make a connection with a corporate decision maker through brevity and just understanding that the goal of that first e-mail is just to have enough interest from the decision maker to get a second conversation to get moving right.” Her words underscored the importance of conciseness and clarity when nonprofits are initiating communication with corporate decision-makers. She stresses that the initial email should not overwhelm with excessive details but rather aim to establish a compelling connection.
Lori debunks the misconception that corporate sponsors expect advertising pitches. Instead, she advocates for a more valuable approach, stating, “I think the biggest scare I hear from folks is they think that they’re going to come in and do an advertising pitch. But again, they really understand that they need to come in and be a thought leader and talk about something of value to the people that are at your gala or at your conference that is going to provide synchronicity for everybody.” Her words highlight the importance of positioning sponsors as thought leaders and contributors of value, rather than mere advertisers.
Throughout the discussion, Lori’s insights amplify on the significance of diligent research, engagement with corporate social responsibility (CSR) programs, and the need for specificity in requests. These principles can serve as a roadmap for nonprofits seeking successful partnerships with corporate sponsors, ensuring they stand out amidst the . . . . . . . . .
Traditional vs Modern CFO/CEO Relationships At Nonprofits
The evolving role of Chief Financial Officers (CFOs) in the nonprofit sector. The hosts welcome Andrew Miller, Director of Your Part-Time Controller, to discuss the changing of nonprofit financial leadership. Andrew eagerly explores the topic of traditional versus modern CFO-CEO relationships in the nonprofit world.
Andrew begins with discussing the traditional role of a CFO, which primarily focused on accounting accuracy, regulatory compliance, risk management, and historical financial reporting.
Andrew then jumps into the transformation of the CFO role in the modern age, highlighting the shift towards forward-facing financial forecasting, leveraging technology for efficiency, and embracing change management. Andrew emphasizes the importance of the modern CFO’s role in providing strategic analysis and fostering a partnership with the CEO, and he also stressed the importance of leadership, strategic planning, and change management skills for modern CFOs.
Employee Retention Credits For Nonprofits
The Federal Employee Retention Credit (ERC) and its application to nonprofit organizations. The ERC is a valuable financial opportunity for nonprofit organizations to consider, and it’s not too late to explore. Learn more from Victoria Beck, General Counsel for Regulatory Compliance at EZ-ERC, as she provides key insights into this credit program.
The Employee Retention Credit (ERC) was introduced as part of the CARES Act in March 2020 and was designed to reward employers, including nonprofits, for retaining employees during the COVID-19 pandemic. It offers organizations a significant opportunity to inject cash back into their programs and services.
Victoria emphasizes that many nonprofits mistakenly believe they are ineligible for the ERC, but the CARES Act explicitly includes 501(c)(3) organizations as eligible recipients. She also clarifies how there are two main routes to eligibility for nonprofits: a significant decline in gross receipts or demonstrating operational changes due to governmental orders related to the pandemic.
The discussion touches on the timeline for applying for the ERC, with Victoria explaining that it depends on how quickly an organization can provide the required documentation, but it’s crucial for all stakeholders to sign off before filing.
Regarding costs, Victoria describes how nonprofits to be cautious of firms charging exorbitant fees, suggesting that a reasonable fee is more appropriate. She also warns against companies promising eligibility within minutes without proper evaluation, as the ERC application process is nuanced and requires a thorough understanding of each organization’s unique situation.
Victoria stressed that the ERC can be beneficial for organizations of all sizes, even those with a small number of employees, as it can provide much-needed . . . . . . . . .
Questions From Nonprofits ( Volunteers to board leadership)
From interim nonprofit CEO’s transition strategies, charity volunteer non-disclosure agreements, nonprofit CEO review process, to nonprofit leadership and governance, host Julia Patrick and guest host Tony Beall, tackle this week’s questions from nonprofits:
Interim CEO or Board Member: A board in Palo Alto is facing a CEO retirement without a replacement. They’re debating whether to hire an interim CEO or have a board member step in. Tony advises going for an interim CEO if the budget allows. He suggests a minimum of six months for the interim role and emphasizes clear expectations to avoid too many changes during this transition period.
Volunteer NDAs: Charlie from San Antonio, TX, running a Human Services shelter, wonders if requiring volunteers to sign non-disclosure agreements (NDAs) might discourage them. Tony suggests integrating NDAs into the volunteer application process for convenience. He highlights that NDAs can be vital to protect the organization’s interests.
Donor Perspective on Other Nonprofits: An anonymous submission from Chicago describes a major donor asking about donating to another nonprofit. Tony encourages embracing the trust implied by the donor’s question. He advises encouraging the donor to seek similar qualities in the other nonprofit while expanding their philanthropic footprint.
CEO’s Annual Review: An anonymous question from Columbus, OH, addresses who should conduct the CEO’s annual review and how to do it. Tony recommends that the board chair lead the process and suggests forming a smaller committee for efficiency. He emphasizes the importance of a CEO self-appraisal and a committee review to ensure a thorough evaluation.
Navigating Declining Nonprofit Donor Rates!
Insights on the challenges nonprofits face in navigating declining donor rates–a how-to for nonprofits striving to create more meaningful connections with their supporters, with Barbara O’Reilly, CFRE, the founder of Windmill Hill Consulting. Barbara reminds us that, by prioritizing the donor experience and utilizing available technology, nonprofits can better engage with their donors and ultimately make a more significant impact in their communities.
She begins by emphasizing the significance of donor retention rates and the troubling statistic that, on average, 80% of first-time donors do not return. O’Reilly stressed the importance of prioritizing the donor experience, likening it to the customer service provided in the hospitality and retail industries. She explained how personalized communication, onboarding, and a focus on creating a strong partnership can significantly impact donor retention.
Furthermore, Barbara points out the critical role of data, automation, and artificial intelligence in understanding donors and providing tailored experiences. She highlights how industries like retail and hospitality excel in using customer data to enhance user experiences and suggested that nonprofits could benefit from a similar approach.
One of the key takeaways from this insightful conversation was the need for nonprofits to rethink their donor communication strategies. Barbara encourages organizations to conduct regular audits of their communications to ensure they convey a sense of impact and transformation through compelling stories, rather than overwhelming donors with statistics.
In her own words, Barbara highlights the importance of this shift in mindset: “We’ve got to think our mindset around these donors so that it keeps them around longer.”
Reach And Engage Younger Nonprofit Donors!
A discussion focused on generational giving and engaging with younger donors at nonprofits and charities, with special guest Katie Gaston, the Senior Product Marketing Manager at Bloomerang.com.
Katie begins by emphasizing the importance of understanding who your donors are and how to create a more personalized and contextual communication strategy. She discusses the rise of contactless payments and the need for nonprofits to integrate tools like tap-to-pay and QR codes to cater to the preferences of younger donors who are accustomed to digital transactions. Katie stated, “In fact, in Bloomerang, we actually have tools to support the process of surveying and asking for feedback.”
Katie continues by highlighting the significance of mobile-friendly and digital communication. With over 50% of website traffic coming from mobile devices, nonprofits need to ensure that their websites and donation processes are optimized for mobile users. She points out text-to-donate options and other mobile-friendly tools to make giving more convenient.
In terms of engaging younger donors, Katie suggested expanding fundraising strategies beyond traditional galas and considering activities like fun runs, farmers markets, and peer-to-peer fundraising. These lower-barrier entry events not only raise money but also increase awareness of the organization, which can lead to future support. As Katie put it, “Sometimes just having people show up and a larger audience because that barrier to entry is lower is really meaningful, because if more people know about your organization, even if they’re not ready to give now, they may give to you in the future.”
As for future trends, Katie elaborates on the potential role of AI, automation, and ChatGPT in helping . . . . . . . . .
Public Data Access! For The Social Sector
The myths and hurdles of public data access for nonprofits, with details on the newest methods of assessing data to improve the effectiveness and efficiency of nonprofits and funders. An eye-opening interview with David Fox-Estrin, the Partnerships Director at Impala, a tech-for-good startup focused on making data accessible and actionable, especially for nonprofits and social impact organizations.
David, who has a background in both corporate consulting and running a nonprofit, highlights the challenges nonprofits face in fundraising and how Impala aims to address them. Impala offers several products, including Essentials (combining data from sources like Candid, GuideStar, and Foundation Directory Online), Ecosystems (for evaluating philanthropic landscapes), and Paths (for mapping connections to funders).
The conversation explores the concept of data justice, emphasizing the need to make data more accessible, especially for nonprofits in underserved areas. David mentions how Impala encourages transparency and helps nonprofits and funders understand each other better by providing comprehensive data.
They also discuss the potential for collaboration among funders and how Impala’s platform can facilitate this by showcasing commonalities in grant portfolios. The energizing discussion touches on the challenge of changing the culture of secrecy among some foundations and highlights the growing importance of transparency in philanthropy.
Nonprofit Board Orientations! (Launching new board members)
Nonprofit Board orientations and leadership in the nonprofit sector with the Director of New Client Experience and Technical Services at Chazin and Company, Michelle Philo. The conversation covers the importance of properly onboarding new board members to nonprofits and charities and ensuring they understand their roles and responsibilities.
Michelle emphasizes that the onboarding process should be a two-way dialogue, allowing new board members to not only learn about the organization but also to voice their ideas and concerns. She stresses the significance of board members understanding the organization’s financials, strategic plans, and budgeting, as these are key components of their fiduciary responsibilities.
This fast-paced learning session also touches upon the need for board members to familiarize themselves with policies, risk assessments, and conflict of interest guidelines. Additionally, the discussion highlights the importance of using digital tools, like shared drives and dashboards, to facilitate access to critical documents and data for board members.
Throughout the conversation, the hosts, Jarrett Ransom and Julia Patrick, engage Michelle in a thoughtful exploration of how board orientation can enhance the effectiveness of nonprofit boards and ultimately contribute to achieving an organization’s mission and vision.
For more in-depth insights and discussions on nonprofit finance and board leadership, explore the “Counting on Chazin” series on the Chazin and Company website.
Nonprofit Accounting Documentation
The vital role of documentation in nonprofit organizations, providing practical advice and highlights the importance of staying organized and proactive to ensure financial stability and compliance with Beth Farley, CPA from Eide Bailly accounting firm. Beth’s quote underlines the relevance of these principles for nonprofits of all scales “The finance department . . . . . .when you’re talking about the accounting part of an organization, it is absolutely crucial to the organization’s long-term success. . . . . . your programs are hugely important . . . . . . But if you don’t have the backbone of the organization, your finances strong, and the documentation strong, then you will not be able to continue because you’re not going to lose funding over some of these things. And that’s what it really boils all down to. ”
Beth continues by highlighting how accounting firms like Eide Bailly have evolved beyond traditional financial statements and tax returns. Now, they strive to become strategic partners, offering expertise in technology, cybersecurity, compensation analysis, and more. The series emphasized the significance of creating a compliance calendar, which helps organizations keep track of important deadlines and tasks. Beth explains how this calendar should include items like 990 filings, audits, payroll taxes, state charitable registration, and more. She stressed the importance of regular reviews to ensure the calendar remains accurate and helpful.
The discussion also digs a bit into donor documentation and recognition, emphasizing the need to clearly define when a planned gift should be recognized and how it aligns with accounting principles. It was underlined that careful . . . . . . . . .
Nonprofit’s Documentation Best Practices
The importance of clear and organized documentation at nonprofits and charities, emphasizing the need for consistency and accessibility. Beth Farley, CPA and partner at Eide Bailly, joins host Jarrett Ransom for day four of Nonprofit Power Week. The focus of the episode is “Back to Basics,” and Beth’s insights into documenting best practices are invaluable.
Beth discusses She recommends creating a table of contents (TOC) to help organize documents, ensuring that essential information is easily accessible to everyone involved. Beth stresses that documentation should adapt and evolve as an organization grows and changes.
The conversation also touches on the role of automation in documentation and how it can streamline processes and save time. Beth highlights the significance of board involvement in reviewing documentation strategies, as well as the naming conventions for files and folders to maintain consistency.
Beth encourages nonprofits to start organizing their documentation systematically, even if it seems overwhelming at first. She suggests creating folders by fiscal year, designating a permanent file for essential documents, and gradually building a robust documentation system.
The Power Week episode serves as a reminder that while documenting may seem basic, it is a crucial practice that can help nonprofits operate more efficiently, reduce risks, and adapt to their evolving needs.