Setting Fundraising Goals? The Fundraiser’s Roadmap
If setting fundraising goals gives you a headache, this episode of Fundraisers Friday is the relief you didn’t know you needed. Our cohosts unpack the complexities of data-informed goal setting with a mix of practicality, good humor, and insight born from the frontlines of nonprofit leadership.
Right from the start, Tony Beall shares his signature “Magic 3” approach: “Three years of past performance is the sweet spot. Go further back, and the trends get stale.” It’s not about choosing arbitrary numbers or crossing fingers for a miracle. It’s about examining actual fundraising performance across all your revenue channels—events, major gifts, recurring donations—and understanding what those data points mean for the future.
“Don’t just pick a number and yell ‘Bingo!’” Tony quips, debunking the idea that fundraising targets are about gut feelings or guesswork. Instead, he offers a framework where budget goals are built from pipeline reality, retention rates, and channel-specific growth capacity.
Julia Patrick adds, “A lot of boards still think in binary—hit the number, you’re a hero; miss it, you’re out. But it’s so much more layered than that.” The two discuss how capacity building (staffing, tech, infrastructure) is too often overlooked in budgeting—even though it’s the engine that powers results.
The show also digs into predictive metrics, the future of AI tools in analysis, and the shifting cultural values around growth for growth’s sake—and packed with actionable advice, real-world insight, and a fresh reminder that data isn’t dry—it’s your path to smarter, saner fundraising. Follow the ongoing conversation at #TheNonprofitShow
What 1,000 Donors Told Us About Nonprofit Auctions!
Auctions are far from obsolete—and the data proves it. We sit down with Karrie Wozniak, Chief Marketing Officer at OneCause, and Sarah Sebastian, Director of Corporate Communications, to dive into their comprehensive “State of Nonprofit Auctions” report. Backed by responses from over 1,000 donors and nonprofit professionals, this conversation might transform how you perceive auctions in today’s fundraising landscape.
The core takeaway? Nonprofit auctions are not only surviving—they’re thriving. According to the report, 77% of nonprofits saw consistent or increased auction revenue last year, and 90% expect that growth to continue. “Auction donors are some of the most generous people we see,” Karrie shares. “The average donation per auction donor is $529—more than double that of social donors.” That stat alone reframes the perceived value of auctions!!
Even more compelling: the donor experience is changing. Gift cards, not fine art or rare collectibles, top the list of most bid-on items. “People want tangible, usable items,” adds Sarah. “Less than 20% of attendees are even interested in collectibles.” Their findings challenge long-held assumptions and provide a roadmap for curating auction items that attract a wide donor demographic.
Technology, not surprisingly, is a game-changer. From outbid notifications to AI-style item suggestions, Gen Z and millennial donors are raising the bar. 65% of younger donors want real-time text updates, and 60% favor “Buy It Now” options. “These digital-first behaviors can’t be ignored,” Sarah says. “They signal expectations nonprofits need to meet to stay competitive.”
The impact doesn’t end when the auction closes. The long-term data speaks volumes: 83% of attendees said they became annual donors, 64% would . . . . . . . . .
How to Find a Banker for Your Nonprofit
We chatted with Jeff Young, Senior Vice President at First Bank, about why your nonprofit absolutely needs a good banker—and it’s probably not for the reasons you think. Jeff breaks down exactly why banks see nonprofits as desirable clients and how having a strong relationship with your banker can open doors to some unexpected benefits.
Jeff shared that banks don’t just see nonprofits as checking and savings accounts; they genuinely want to support organizations doing good in their communities. Surprisingly, there’s even federal encouragement under the Community Reinvestment Act (CRA), where banks get ratings for their community engagement—so working with nonprofits actually helps banks, too. “Good banks want to do good for their communities,” Jeff explains, “and what better way to do that than support the organizations that actually have boots on the ground?”
But how do you make sure you’re getting the most out of your banking relationship? Jeff emphasized asking the right questions—especially whether your bank has experience specifically working with nonprofits and if they offer special products like discounted fees and preferred rates. Also crucial is finding someone at the bank who genuinely believes in your mission. Jeff mentioned that bankers who truly connect with your organization’s purpose will become internal advocates, helping secure better deals and even promoting your cause within their network.
Should your banker join your nonprofit’s board? It’s possible, Jeff says, but proceed carefully. He highlights the importance of maintaining clear boundaries to avoid conflicts of interest, especially when it involves lending and financial incentives. A better practice might be for the banker to provide advice . . . . . . . . .
Board vs. Executive: Who Really Leads During Transition?
When a nonprofit reaches a pivotal moment of transition, the question arises: who will guide it through the unknown? Jeffrey Wilcox, President of Interim Executives Academy, and Anne Wilson, Peer Advisor and Faculty Member, share the wisdom earned from years of navigating the space between permanent leadership.
Jeffrey opens with a profound reminder: “The mission is the navigation piece. Our partnership delivers on that mission.” His emphasis on 1) clarity, 2) culture, and 3)character forms the backbone of what makes the interim-board relationship not just functional—but transformative.
Anne brings lived experience as both an interim and a mentor. “There’s a liberation in being an interim,” she says. “It’s not forever—and that gives you the freedom to recalibrate an organization with truth and transparency.” Her belief in candid communication, mutual accountability, and role integrity sets the stage for a purposeful engagement.
The conversation turns toward common missteps—particularly the temptation for boards to see interims as tryouts. Both guests agree: this misses the opportunity to evolve, a word they purposefully use instead of “change.” Jeffrey explains, “Organizations that feel like they need to change create a different culture than those excited to evolve.”
They also dive into the relationship between the interim executive and the board chair, revealing that this duo can either ignite or impair progress. Jeffrey argues that “a board chair must steward content, culture, and character” and if that role is undefined or misaligned, the interim shouldn’t accept the post. Anne reinforces the necessity for weekly check-ins, early engagement, and shared urgency.
Both guests stress the unique modeling opportunity an interim provides—not just in . . . . . . . . .
Fear, Fatigue, and Fundraising: The Pressure No One Talks About
We take a no-fluff approach to unpacking the real, often unspoken stressors that nonprofit fundraisers face. Cohosts Julia C. Patrick and Tony Beall dissect why development teams are overwhelmed—and what can be done about it.
This episode isn’t just a venting session—it’s a strategic reality check. It challenges nonprofit leaders to re-evaluate their expectations, timelines, and tech support, and to build internal systems that actually empower fundraisers.
Tony kicks things off with clarity: “Goal setting has to be done around data, history, and trends. It’s about future forecasting that’s actually grounded in reality.” He and Julia tackle a shared frustration: goals imposed from the top down with no involvement from development professionals. The conversation drills into how unrealistic fundraising targets, particularly when arbitrarily increased by boards or leadership, can lead to burnout, disengagement, and even job insecurity.
Julia adds, “We can’t just say, ‘Here’s the goal. OK, bye.’ We have to understand how to get there and why it matters.” From her candid recount of a story about a decades-long trust manager being asked to speak at clients’ funerals, Julia drives home that real donor relationships take time—and too often, organizations don’t allow that time.
Another sharp critique centers on short fundraising timelines. Tony explains that when leadership procrastinates or underestimates the runway required, it places unfair and urgent pressure on development teams. He urges organizations to share that burden across leadership—not just pile it onto fundraisers’ shoulders.
They also break down the communication chasm between marketing and development. As Tony states, “Marketing tells the story, but development and programs create it.” You’ll see how he argues that both . . . . . . . . .
When Nonprofit Finance Meets Nonprofit Mission: Real Talk from the Frontlines
When finance and mission meet, it’s often a delicate dance—but Terri Sorrentino, Director of Finance and Administration at Friends of Karen, shows that collaboration can be both powerful and transformative. In this candid and compassionate episode, Terri walks us through how her organization supports families of children facing life-threatening illnesses and how operational departments—often hidden from public view—become the engine behind meaningful impact.
FriendsOfKaren.org serves over 1,200 children annually, most battling cancer. What sets them apart? A comprehensive approach that uplifts the entire family—from social workers who visit homes and hospitals to child life specialists focused on siblings, all delivered with empathy and financial relief. Yet behind this emotional mission is a finely tuned financial machine—and a finance leader who sees herself not as a gatekeeper, but a guide.
Terri shares the often unseen tension between program needs and accounting rules, especially in emotionally charged scenarios. “Everyone has their role and every role is important…we’re all trying to get to the same place, which is to help the families,” she shares. Her approach centers on open communication, mutual respect, and ongoing staff education on budgeting and reporting.
Terri also dives into the evolving demands of grant reporting, emphasizing that funders now want more than expense breakdowns. They seek data-driven impact narratives that quantify emotional and advocacy-based work—especially the cost of social workers, a vital but often overlooked pillar of the mission.
This informative dialog explores how organizations can better prepare for audits without compromising compassion, and how relationships between finance, fundraising, and programming must be built on shared goals, not silos. Through storytelling and . . . . . . . . .
Innovation Meets Compassion: The Future of Food Pantries
Drew Moran, Chief Development Officer at Nourishing Hope, joins our cohosts,Julia Patrick and Sherry Quam Taylor, for a conversation that blends visionary thinking with practical strategies. From the moment the discussion begins, you’ll see that this is more than a typical food pantry story. Drew’s journey—from volunteer manager to a leader at a $20 million organization—illustrates how a commitment to innovation and compassion can drive exponential growth. You will be energized by the candid dialogue on marrying development and technology to better serve communities in need.
At the heart of the conversation is the imperative for nonprofits to invest in smart technology. Drew provides data, making a clear point: digital tools are not a luxury but a necessity for modern service delivery. By integrating a CRM, electronic medical records, and online ordering, Nourishing Hope streamlines operations, attracts forward‑thinking funders, and reduces barriers, all while honoring the dignity of the clients it serves.
Nourishing Hope, formerly Lakeview Pantry, has transformed over its 55‑year history, leveraging technology to expand its reach beyond Chicago’s north side. Under Drew’s leadership, the pantry launched the city’s first online market in 2019 and recently celebrated its 100,000th service. Combined with free mental healthcare and social services for over 55,000 individuals, the organization delivers more than 200,000 distinct services each year. This wrap‑around approach ensures every person who walks through its doors receives not just a meal, but respect and the tools needed to thrive.
Sherry and Julia spotlight the importance of a values‑aligned team and trust‑based philanthropy in driving impact. Drew emphasizes that fostering a culture of flexibility and abundance . . . . . . . . .
Spreadsheets Can Be Hell! Automate Your Grant Reporting!
We are joined by Srikar Chinam, CEO of KarmaSuite, for a conversation that flips conventional grant thinking on its head. While most nonprofit leaders pour their energy into winning grants, Srikar urges the sector to focus just as hard—if not more so—on what comes after the win: post-award grant management.
Srikar explains that managing grants isn’t just about compliance; it’s about aligning multiple stakeholders, vocabulary sets, and reporting requirements—all while staying within highly specific timelines and budgetary restrictions. “It’s absolutely a spreadsheet nightmare out there,” he says, describing the all-too-familiar scenario of finance teams scrambling to reconcile expenses manually in donor-specific formats. For organizations juggling five to seven grants or more, the administrative load becomes unsustainable!
The conversation digs into why nonprofits often find themselves underprepared for this reality. “If you leave money on the table, that means the donor has missed their impact goals because of you,” warns Srikar, pointing to how such gaps can erode credibility and diminish future funding opportunities.
From federal grant freezes to the internal silos between development, finance, and programming, the conversation paints a vivid picture of a sector straining under outdated processes. Srikar shares that Karma Suite is designed not to replace accounting systems, but to sit atop them—removing 75% of the manual work currently managed through spreadsheets and late-night email chains.
One of the most impactful observations in the episode? The disconnect in language between departments and between nonprofits and funders. “Programs control the spending, but they’re not finance experts—and finance teams don’t always have the program context,” says Srikar, emphasizing the importance of connective tools . . . . . . . . .
Major Gifts 101: Winning Over High Net Worth Donors
Our cohosts deliver a practical conversation on cultivating relationships with high net worth (HNW) donors. They explore how nonprofit organizations of all sizes can define what “high net worth” means in their context, identify aligned individuals, and thoughtfully steward them toward transformational giving.
Tony Beall opens with a foundational point: “We need to define what high net worth means for our own organization—because it looks different depending on your size, mission, and goals.” This nuance sets the stage for a broader conversation that deconstructs common assumptions about wealth and reminds nonprofit professionals that big gifts are rooted in deep, intentional relationships—not cold outreach.
Rather than chase only new wealth, Tony urges nonprofits to begin by mining existing donor data. “Let’s start with who already cares about our mission. We can often elevate those relationships before even casting a wider net,” he shares. The advice is practical and encouraging, especially for smaller teams with limited capacity.
Julia Patrick and Tony also touch on the human side of fundraising—empathy, trust, and consistency. Julia shares a personal story about securing her first $1 million donation, which came not over a fancy lunch, but at a modest cafeteria. “He told me he had grown up without enough to eat, and seeing all that food reminded him of how far he’d come. For him, that was luxury,” she recounts. It’s a moving reminder that motivations are deeply personal—and often surprising.
From prospecting strategies like leveraging SEC filings, Google Alerts, and local business journals to understanding the long timelines involved in major gift cultivation, the episode offers a balanced blend of emotional intelligence and . . . . . . . . .
Beyond Adoption: Rebuilding Child Welfare Systems
What does it take to reimagine child welfare on a global scale? Caroline Boudreaux, Founder of the Miracle Foundation, shares her extraordinary evolution from corporate life to global changemaker. Her journey began on a spontaneous trip to India where, on Mother’s Day in 2000, she met a group of orphaned children—and one moment changed her forever.
“I put a hungry orphan on a wooden bed and heard her bones hit the wood. I’ve never been the same,” Boudreaux recalls.
Originally launching Miracle Foundation as an international adoption agency, Caroline soon realized that adoption couldn’t scale fast enough to match the need. She pivoted. Then, another revelation: 80% of institutionalized children actually had living family. “We couldn’t just make orphanages better anymore—we had to help children go home,” she shares. That shift required a new model, a bold strategy, and a lot of resilience.
The organization began empowering ‘kinship care’—supporting extended families to take children back in by addressing barriers like housing, education, or income. Then came Thrive Well: a transformative app that puts this care model into the hands of over 30,000 social workers, enabling systems change at scale.
This inspiring discussion adds in the role of healthy board dynamics, founder self-awareness, and breaking through the myth that only “rich people” give. “You’re not looking for donors with money,” Caroline says. “You’re looking for souls who want to do something bigger than themselves.”
Her metaphor? “We’re all jumping into the river to save babies. But someone has to look upstream to stop them from falling in.”
This conversation will challenge your assumptions, ignite your passion for . . . . . . . . .
Calm, Clarity, Cash Flow: Nonprofit Financial Survival Tools for Today
Paul Preziotti, CPA and partner at Johnson Lambert, joins co-hosts Julia Patrick and Meico Marquette Whitlock to provide a grounded, real-time financial snapshot of the nonprofit sector in 2025. As Paul begins, “Each month, it’s like, oh, that happened… now that happened,” capturing the fast-moving nature of today’s funding landscape.
The hosts and guest explore lessons learned from past crises and how nonprofits must evolve their planning models, including annual board and staff financial trainings, contingency-based budgets, and integrating cash flow analysis into strategic decision-making. Paul emphasizes that scenario planning is not a one-time task, but an organizational mindset: “You can’t do this overnight… you need to build in review time at all levels—starting with the board.”
The conversation digs deep into scenario planning—why it’s essential, and how it gives nonprofits a flexible roadmap when the future is uncertain. Gone are the days of assuming government funding is reliable. Preziotti says, “Even if your agency isn’t one of the ones in the news, I think you have to think about a scenario in the future where that funding doesn’t exist.”
The trio also address the communication gap between finance professionals and non-financial staff or board members. Paul and Meico discuss creating a budgeting culture that empowers all roles with the right knowledge and confidence to engage in financial discussions—without fear of judgment—adding that staying calm and building a supportive tone at the top helps organizations weather instability with resilience.
Outsourcing is presented as a flexible and cost-efficient solution, especially for smaller nonprofits. Whether outsourcing payroll, the CFO role, or just the budget process, it’s . . . . . . . . .
Cybersecurity for Nonprofits on a Budget
For many nonprofits, cybersecurity feels like a luxury they simply can’t afford. But according to Michael Nouguier, Partner of Cybersecurity Services at Richey May, ignoring cybersecurity can end up being far more expensive than proactively investing in it.
Michael dismantles the myth that strong digital security comes with an unaffordable price tag. In fact, many nonprofits already have powerful security tools built into systems they’re already using—yet few take advantage of them. “What’s almost as good as free,” Michael explains, “is something that you’ve already been paying for and didn’t know that you could leverage.”
From free services offered by federal agencies like CISA to deeply discounted nonprofit rates from companies like Microsoft and Google, this conversation uncovers a path to digital protection that doesn’t require massive budget increases. Michael urges nonprofits to start by auditing what they already use. Whether it’s Google Workspace or Microsoft 365, most platforms include underutilized features like multi-factor authentication, access control, and data encryption.
These protections aren’t just theoretical—they’re essential. As Michael points out, “You don’t know what to protect if you haven’t actually done an assessment to understand where those risks are.” He encourages leaders to seek out risk assessment tools—many of which are available at no cost—and build a strategy around known vulnerabilities, not guesswork.
The conversation also takes a practical look at automation, which reduces labor costs by removing repetitive security tasks. Many nonprofits mistakenly believe they’re starting from scratch when in reality, they already have a baseline of protections in place—they just need to activate them. Michael shares examples of simple, low-cost ways to . . . . . . . . .